1. Mahmoud Taji Brief Creative Portfolio

2. Campaign Creative Work Abbott Similac Asia Pacific Campaign. The following concepts were presented to the client who had a growing number of generic competitors in the market and wanted to differentiate themselves as a product that cared for the all-round well being of the child by providing the them with a full regiment of nutrients.

3. Just One Thing Mahmoud Taji- Creative & Copy

4. Just One Thing Mahmoud Taji- Creative & Copy

5. Just One Thing Mahmoud Taji- Creative & Copy

6. If You Believe It Here we tried to tie in the idea that what the parents give their child as babies will determine how they turn out as adults.

7. If You Believe It

8. Campaign Creative Work Airtal Rheumatoid Arthritis. A simple yet effective visual that juxtaposed an everyday tool for protection with an everyday ailment that people suffer from. The copy was kept to a minimum because I believe the visual was strong enough and pretty self explanatory.

9. Heal, Defend, Protect Mahmoud Taji- Creative & Copy

10. Heal, Defend, Protect Mahmoud Taji- Creative & Copy

11. Campaign Creative Work Rectacure Hemorrhoid Treatment. We needed to come up with a simple campaign to effectively visualize the pain that someone with hemorrhoids might experience and yet be classy about it. The c”ouch” campaign was visually appealing and straight to the point.

12. C-”ouch” Mahmoud Taji- Creative & Copy

13. C-”ouch” Mahmoud Taji- Creative & Copy

14. C-”ouch” Mahmoud Taji- Creative & Copy

15. Multiple Choice Just because you work in Medical advertising doesn’t mean you can’t have some fun with it. Mahmoud Taji- Creative & Copy

16. Multiple Choice Mahmoud Taji- Creative & Copy

17. Campaign Creative Work Novartis Trileptal, epilepsy medication for children. Epilepsy is a sensitive subject and quite tragic when it comes to children. The challenge I had was to come up with a normal childhood activity that showed the child in a positive and somewhat normal setting yet the message was understood. The message was that the medication for adults was too powerful for children so something more specialized was required.

18. That Fits Mahmoud Taji- Creative & Copy

19. That Fits Mahmoud Taji- Creative & Copy

20. That Fits Mahmoud Taji- Creative & Copy

21. Campaign Creative Work GSK Augmentin, Long Live The King. For the 25 year celebration of GSK’s Antibiotic Medication Augmentin they wanted to do something grandiose and unique, as well as a little obnoxious since their molecule has been the golden standard in medications since the introduction of the molecule a quarter century back.

22. Long live the king Wanted to create something iconic for the 25 years celebration of the conception of the Augmentin Molecule. Created a heraldic emblem for the Augmentin Medication using some art cues from its pack. Mahmoud Taji- Creative, Art & Copy

23. Long live the king Mahmoud Taji- Creative, Art & Copy

24. Long live the king Mahmoud Taji- Creative & Copy

25. Long live the king Mahmoud Taji- Creative, Art & Copy

26. Internal Product Launch Novartis Diovan Sales Force Launch. The following concepts are a set of posters created for Novartis for an internal launch of one of their products called Diovan. The posters needed to inspire the new sales force team, I came up with the idea of calling them the Diovan Knights and the teaser posters.

27. Diovan Knights Mahmoud Taji- Creative, Art & Copy

28. Diovan Knights Mahmoud Taji- Creative, Art & Copy

29. Diovan Knights Mahmoud Taji- Creative, Art & Copy

30. Internal Motivational Posters MetaGraphics. The following posters were created as motivational posters to be placed around the office at Metagraphics an IT company.

31. Motivational Posters Mahmoud Taji- Creative, Art & Copy

32. Motivational Posters Mahmoud Taji- Creative, Art & Copy

33. Motivational Posters Mahmoud Taji- Creative, Art & Copy

34. Motivational Posters Mahmoud Taji- Creative, Art & Copy

35. Assorted Logos Multiple Clients As someone who came from an Art Director background I have designed hundreds of logos through the years. Here are a sample of the logos I created.

36. Assorted logos Mahmoud Taji- Creative, Art

37. Assorted logos Mahmoud Taji- Creative, Art

38. Medical Society logos Mahmoud Taji- Creative, Art

39. Personal Blog Logo Mahmoud Taji- Creative, Art

40. Event Logos Multiple Clients A number of event specific logos that were requested for one time use for singular events.

41. Event Logos Mahmoud Taji- Creative, Art & Copy