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Rossini - Vergari IPJV 2009 Unibo 1 Input production joint venture Gianpaolo Rossini and Cecilia Vergari University of Bologna ASSET Annual Conference, Istanbul 29-31 October 2009
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Rossini - Vergari IPJV 2009 Unibo 2 Index Facts Definition of IPJV The antitrust stance towards IPJV Aim Main results with oligopoly Epilogue
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Rossini - Vergari IPJV 2009 Unibo 3 FACTS In most industries firms delegate production of an essential input to an independent venture carried out in cooperation with one (or more) firm(s) competing in the downstream market for the final good
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Rossini - Vergari IPJV 2009 Unibo 4 EX 1: Chemicals giants jointly own plants where ethylene and basic components for plastics are manufactured (recent agreement between Dow and Kuwait Petroleum Corporation, Hewitt, 2008). EX 2: In the electronic industry Sony jointly produces with rival Sharp liquid crystal displays
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Rossini - Vergari IPJV 2009 Unibo 5 DEFINITION OF Input Production Joint Venture (IPJV) Joint ventures devoted to the manufacturing of an essential input, owned and governed on an equal foot by delegates of firms operating and competing among each other in the Downstream (D) section of the vertical chain of production.
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Rossini - Vergari IPJV 2009 Unibo 6 ANTITRUST STANCE Even though IPJV is a kind of partial collusion, not much antitrust complain and suit: "Courts typically have analyzed true production joint ventures under the rule of reason and generally have upheld them". The stance of antitrust authorities should be evaluated also on the basis of the instability of IPJV (one half of joint ventures end in a divorce, Hewitt, 2008, p.12).
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Rossini - Vergari IPJV 2009 Unibo 7 AIM Assess feasibility, private and/or social desirability of IPJV considering also static uncertainty. Stability of IPJV, i.e., the incentives for firms to disengage or to join the plot of companies doing IPJV
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Rossini - Vergari IPJV 2009 Unibo 8 MAIN RESULT IPJV privately preferred to VI for high competition in the D product market (zero fixed costs). A fortiori, with positive fixed costs, since IPJV eliminates wasteful replication.
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Rossini - Vergari IPJV 2009 Unibo 9 The oligopoly investigation Linear demand function and constant (increasing) returns (if fixed cost >0). Complete VI or IPJV: all n firms are vertically integrated or all n firms use JIPV Partial IPJV: some do VI, some do IPJV
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Rossini - Vergari IPJV 2009 Unibo 10 Proposition 4: private and social efficiency - For high levels of differentiation (low b(n)) the private ranking is: VI partial IPJV complete IPJV - For low levels of product differentiation the private ranking is: complete IPJV partial IPJV complete VI
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Rossini - Vergari IPJV 2009 Unibo 11 Social ranking SW VI SW PJ SW J PJ = partial IPJV
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Rossini - Vergari IPJV 2009 Unibo 12 Interpretation With IPJV the D firms are able to compensate the lost profit in D with the monopoly profit obtained by the single independent U producer
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Rossini - Vergari IPJV 2009 Unibo 13 Disengagement and Nash equilibria Hewitt (2008) 50% JV end in a divorce PROPOSITION 6 (sorting Nash equilibria) For high differentiation the adoption of VI by all firms is a NE. For low differentiation IPJV is a NE For intermediate differentiation partial IPJV is a NE, if VI firms compensate D firms to give up walking away from IPJV
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Rossini - Vergari IPJV 2009 Unibo 14 Profit volatility Cournot IPJV profits are less volatile than VI, Betrand: the contrary holds and risk sharing along the vertical chain in IPJV.
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Rossini - Vergari IPJV 2009 Unibo 15 Epilogue Favorable stance of antitrust to JIPV is not entirely justified. IPJV privately preferred to VI even in the absence of wasteful duplication of fixed costs. Incentives to IPJV increase with downstream competition. social inefficiency (even if it allows for savings in fixed cost). empirical relevance of IPJV for ability to survive and disengagement incentives
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