1. COLLABORATIVE EFFORTS IN THE GOLF INDUSTRY Sue Puetz Sundance Golf Course and Learning Center

2. Project Goal Increase revenueIncrease revenue

3. Goals for the Alternative Facility Increase lessonsIncrease lessons Increase traffic on practice rangeIncrease traffic on practice range Increase membershipIncrease membership

4. Goals for the Traditional Facility Increase number of roundsIncrease number of rounds Increase membershipIncrease membership

5. Plan Build on strengths.Build on strengths. Find complementing facilities.Find complementing facilities. Create & nurture relationships.Create & nurture relationships.

6. Strengths/Weaknesses Alternative facilities - resources are dedicated to instruction & practiceAlternative facilities - resources are dedicated to instruction & practice Traditional facilities - resources are dedicated to playTraditional facilities - resources are dedicated to play

7. Collaborative Efforts Example Kids on Course Initiative Junior golf association participates as a USGA supported programJunior golf association participates as a USGA supported program Sundance offers instruction to association members through 5-STAR Junior Golf Program™Sundance offers instruction to association members through 5-STAR Junior Golf Program™ 5-STAR graduates qualify for discounted green fees at participating golf courses5-STAR graduates qualify for discounted green fees at participating golf courses

8. Kids on Course Initiative

9. Kids on Course Execution Dear Golf Course, 5-STAR graduates have learned respect for the golf course and for other golfers.5-STAR graduates have learned respect for the golf course and for other golfers. May they play your course at a discounted green fee during non-peak times?May they play your course at a discounted green fee during non-peak times? The kids are too young to drive and their dads play golf.The kids are too young to drive and their dads play golf. These tee times will be reserved by our PGA Pro.These tee times will be reserved by our PGA Pro.

10. Collaborative Efforts Example Winter Texans Field Trips Initiative Minnesotans spend 4 winter months in TexasMinnesotans spend 4 winter months in Texas Sundance offers memberships to Winter TexansSundance offers memberships to Winter Texans Sundance coordinates field trips to participating golf coursesSundance coordinates field trips to participating golf courses

11. Winter Texans Field Trips

12. Winter Texans Field Trip Execution Dear Golf Course, We’ll post your advertising flyer for one month.We’ll post your advertising flyer for one month. We’ll bring a group of Winter Texans to your golf course for a one-day outing.We’ll bring a group of Winter Texans to your golf course for a one-day outing. Please provide one gift certificate for our member-appreciation drawing.Please provide one gift certificate for our member-appreciation drawing.

13. Solution Build on strengthsBuild on strengths Find complementing facilitiesFind complementing facilities Create & nurture relationshipsCreate & nurture relationships