1. Business Interview Project Tyler Swinton Fall 2012 BA101 November 13, 2012

2. Scott Millhouser Head Golf Professional & Operations Manager Bandon Trails Golf Course November 14, 2012 Bandon Trails Pro Shop

3. Him Has a degree in Business Experienced in Business and Golf Management Manages Retail for a fairly large and successful business Avid Golfer Interested in Business Management Play college golf I’ve helped manage retail the majority of my life When I retire I want to manage my own golf course Me

4. Manages Bandon Trails Pro Shop and Clubhouse Employees and Financing Sets Budgets Employee Wages Inventory Supplies Runs Business Numbers

5. Education Arizona State University Major Business Minor Professional Golf Management Internships

6. 5 Golf Courses Bandon Dunes Pacific Dunes Bandon Trails Old Macdonald Bandon Preserve Dining The Lodge McKee’s Pub Pacific Grill Trails End Lodging The Grove Rate: $1800/night Chrome Lake Rate: $395/night Lily Pond Rate: $365/night The Inn Rate: $245-$365/night The Lodge Rate: $205-$1800/night McKee’s Pub The Grove #16 Bandon Dunes

7. Sole Proprietorship Mike Keiser Management Company Full Profit Entity Not a membership club

8. Social Media Facebook Twitter Golf Magazines Golf Digest Golf World Golf Magazine Personal Website http://www.bandondunesgolf.com/ Tradeshows Annual Portland Golf Show Email Course Updates Tournament Details Etc.. Golf Authors Magazine Articles Books

9. 15o,000 Annual Golfers Target Market Frequent Male Golfer Middle Aged High Income 90% Male 10% Female

10. Stock Highest Quality Gear Keystone Pricing Method 50% Margin Logo Popularity Premium Paying for the logo Get the product in one location

11. International Players Annually ~11,000 7% Where From? Everywhere!! Canada Asia Scotland Ireland England Germany Austria New Zealand Puerto Rico Advertising Print Media Alberta Ontario Hong Kong Etc. Notoriety

12. 2008-09 2008 recession Drop in sales Managed to be profitable Superior to other golf courses Since… Steady growth Increase in customers Items and services sold

13. Management Golf Professionals Retail Employee’s/ Pro shop staff Superintendents Greens Keepers House keeping Guest Services Food & Drink Cooks Bartenders Waiters & Waitresses General Administration

14. 525 During Summer Months Caddies Independent Contractors 100+ Advancement Potential Very Likely Promotes from within Climbing the Promotion Ladder Shop Assistant’s  Superintendent’s

15. Free Golf Insurance Health Dental Vision Retirement 401K Retirement Plan Profit Sharing

16. Sole-Proprietorship How they Advertise Customer 50% Mark Up on Retail Inventory International Market Job Opportunities and offers Benefits of employees Caddies aren’t employees

17. Rating: 7.5/10 Good Confident Prepared Relaxed Didn’t always stick to questions Asked relevant and appropriate business questions Dressed professionally Bad Last minute switch He was at work To few of questions Had to improvise