1. What the future holds? The cloud computing era Click To Win - 20 th September 2012 Michael Clarke Goldbatt McGuigan / Whisple Cloud Services

2. Contents What is Cloud Computing? How could Cloud Computing impact the NI economy? Potential Benefits for and Concerns to be addressed by you Next Steps into a Cloud Services Future

3. What is Cloud Computing? 3 Essential Characteristics: On-demand self-service Broad network access Resource pooling Rapid elasticity Measured service Service Models: Software as a Service (SaaS) Platform as a Service (PaaS) Infrastructure as a Services (IaaS) Deployment Models: Private Cloud Community Cloud Public cloud Hybrid cloud

4. Example Cloud Service Providers – Social (& Business!)

5. Example Cloud Service Providers - Business

7. Cloud computing is a profound and evolving paradigm shift that is changing the way ICT services are delivered and one with the potential to transform business opportunities across the economy Gartner further forecasts that business processing cloud services could grow by 17.2% per annum over 2010/2015, representing significant additional opportunities for NI Cloud computing - driving a global opportunity 7 A services market forecast to grow 2.5 times faster than its traditional product and services counterparts

8. Pioneers of Cloud Computing Last year Salesforce.com became the first enterprise cloud computing company to achieve $2bn in revenue, with full year revenue (to 31 January 2012) at $2.27bn being a 37% growth over the previous year; Salesforce.com are now poised to deliver the first ever $3bn within this financial year. Although Amazon do not publish separate revenue figures for Amazon Web Services (AWS), many analysts now believe that annualised revenues for AWS have surpassed $1.2bn and are heading very fast towards the $2bn milestone at an annual growth rate exceeding 50%. Meanwhile Rackspace Hosting have recently announced their first quarter 2012 results with revenue in the quarter of $301m, a 31% growth over the previous 12 months.

9. New Era of Technology – Direct and Catalytic Impacts 9 Direct impacts - from NI’s ICT industry gaining share of global market: Existing companies New businesses FDI Catalytic impacts – ‘spillovers’ with the capacity to affect other areas of the economy Displacement – ‘creative destruction’

10. Source of significant potential for NI’s economy 10 Under high growth scenario that assumes NI cloud computing industry grows in line with the global forecasts, could result in: Over 10,200 additional jobs in the NI software & IT services industry (KE definition) Direct GVA in the NI software & IT services industry (KE definition) could also reach £1.5bn by 2020, compared to a baseline projection of £0.8bn. Taking into account the direct, indirect and induced effects across the economy as a whole the impact above the baseline is: 16,200 additional jobs across the economy £1.2bn of additional GVA across the economy

11. Potential Benefits for and Concerns to be addressed by you Reduced costs Increased agility (competitive advantage) Allows focus on core business Flexibility Reduced risk World of choice / opportunity Security and Privacy? Regulatory / governance? How available and reliable will resources be? Data – what is it? What happens if issue? How to recover? Is my vendor viable? Locked in? Will I realise the anticipated benefits?

12. Next Steps Into a Cloud Services Future CLOUD IS NOT ONE SIZE FITS ALL nor ALL OR NOTHING Don’t be too hasty (particularly initially) Undertake a trial Don’t lose track of the business benefit you are seeking to achieve Do your sums – consider ALL costs and savings Always be happy with Security, Privacy and Regulatory position Cloud Services still need to be managed ASK FOR HUMAN HELP!

13. Contact Details: Michael Clarkewww.goldblattmcguigan.comwww.goldblattmcguigan.com Goldblatt McGuiganwww.whisplecloudservices.com Alfred House 19 Alfred Street Belfast County Antrim BT2 8EQwww.whisplecloudservices.com clarkem@goldmac.com 13