1. Helping retailers sell to mobile shoppers since 2007 How to Grow a Valuable Mobile Database to Increase Sales April 25, 2012 Ken Barber – VP Marketing and Gwin Coleman – Client Success Mgr.

2. 1.Driving traffic to your mStore and the importance of building a mobile database 2.Create a Sign-up form 3.Download design assets to promote on all marketing channels 4.Add the sign-up form to your website, email and Facebook page 5.Capture more subscribers by offering a promo code in exchange for their mobile number 6.Use keywords and shortcodes to capture subscribers 7.Let us do the work for you! Look for this PowerPoint presentation in your inbox later this week. Today’s agenda focuses on How to Grow a Valuable Mobile Database to Increase Sales

3. SMS can reach a consumer at any time of the day 90% open rate and typically within 15 minutes Has a very low unsubscribe rate yielding long-term customers Can send messages with your company name, coupon codes, product deals and also links to your mStore home, category or product pages Works best when you deliver an exclusive or limited product (think Groupon!) Why is building an SMS Database & sending SMS Deals so important? Generate sales! mShopper data indicate 4-8 extra sales for every 1,000 SMS sent Branded Impressions & Direct Response

4. How It Works Benefits Allows you to create a form that collects data from your shoppers Shoppers can select the deals they want to receive Can place a Promo Code on thank-you page as incentive Enter promo codes on Conversion Features > Manage Promo Codes Ensures that shoppers only receive alerts on what they care about Retailer can send alerts whenever they have a promotion and know that the message will be seen, and seen quick Your sign-up form is the key to building your mobile subscriber database and generating sales through text message alerts Creating a Sign-up form

5. 1.Select the categories your shoppers can subscribe to Recommend 7-10 (enough to give choice, not too many to overwhelm) Can be from data feed or made-up/seasonal (ex: Great Gifts) 2.Customize your form Welcome Message at top: “Why you should sign up” / “What you get” Sign-up button copy: Can brand this: “Sign-up for Computer Deals” 3.Customize the Sign-up Thank you page (Design & Layout > Confirmation Page) “Thanks for signing up. Here’s a promo code to shop right now…” Best Practices

6. How to Customize Your Sign-up Form Log-inLog-in > SMS Marketing > Design Sign-up Form Dashboard Location TUTORIAL

7. Sign-up form can be accessed two different ways… 1.From mStore 2.From other marketing channels i.Download graphical assets from Dashboard (or design your own) ii.Place prominently on website and link to your sign-up form iii.Market sign-up form in all marketing channels: Web/email/FB Shoppers find your sign-up form in multiple ways

8. Promotion example using assets placed on your website Create a large asset in the header that announces your new mStore. Place it in the header, side navigation, footer, etc.

9. HTTP Link: Or your sign up form will appear in a separate browser window (popup) after shopper clicks on the graphic asset on your e-Com site. Benefit: No need to create another webpage HTTP Link: Or your sign up form will appear in a separate browser window (popup) after shopper clicks on the graphic asset on your e-Com site. Benefit: No need to create another webpage Embed Script used for a new page on your site. Benefit: Looks similar to your e-com site. OR Example of both linking options 1.Link to a new web page where your form is embedded 2.Link to the form in a separate window

10. Promote Via Email – Example Template Link to sign-up form (e-commerce URL) Link to sign-up form (e-commerce URL) Link to mStore sign-up URL – Get First Dibs

11. How to Promote Your Sign-up Form Log-inLog-in > SMS Marketing > Download Promotional Assets Dashboard Location TUTORIAL

12. Capture more Subscribers with the Sign-up and Save Feature. How It Works Benefits Use this feature to give shoppers an instant order discount if they sign up to receive future deals via SMS mShopper verifies mobile number instantly via text. Only valid numbers get the discount Shopper: Strong incentive not to abandon their cart AND they get signed up to get future deals You: Increase current conversion rate AND build SMS database (which leads to future conversions)

13. How to Use the Sign-up & Save Feature Dashboard Location TUTORIAL Log-in Log-in > Conversion Features > Sign Up & Save

14. Use Keywords, Short Codes and QR Codes to Capture Subscribers from Non-digital Sources. Contact mShopper to have us: Create a custom keyword to work with mShopper’s shortcode (80676) (with analytics) Create one or many QR codes (with analytics) Contact mShopper to have us: Create a custom keyword to work with mShopper’s shortcode (80676) (with analytics) Create one or many QR codes (with analytics) -or- Why wait? Text HEELS to 80676 to buy now!

15. Performance Services Group (PSG) Hire our team of mobile experts to manage/optimize your mStore for an improved ROI, guaranteed! *April Promo Expires Soon* Get 10% off the monthly rate & 10,000 free SMS credits. Invest In A Partnership To Save You Time, Resources & Increase Sustainable Mobile Conversion Rates Proven Results w/ Case Studies & Testimonials Of Past Merchant Success PSG Added Value Pricing Helps You Save Money While You Make More Money Promotions Going On Now! Promotions Going On Now! Contact: PSG@mShopper.comPSG@mShopper.com

16. Dashboard Help Resources mHelp Full help center with keyword search, FAQs Question mark icons in navigation and in top-right mHelp Full help center with keyword search, FAQs Question mark icons in navigation and in top-right Email Use the two links in top- right corner of mHelp section of Dashboard Email Use the two links in top- right corner of mHelp section of Dashboard Live Chat Available on every page during normal business hours (MST) M-F Live Chat Available on every page during normal business hours (MST) M-F

17. Thanks! Stay tuned for more webinars and training materials on improving conversion rates from mShopperU mShopper’s merchant education program