1. > API Program Overview

2. © 2013 Apigee Confidential – All Rights Reserved Welcome to Apigee! In order to prepare for a successful partnership in your API initiative, Apigee provides this template to help the Customer Executive Sponsor convey key messages to the project team for alignment. This is presented at the Blueprint Kickoff session. > 2 Purpose

3. © 2013 Apigee Confidential – All Rights Reserved Program Mission Statement & Vision 3 > Mission Statement > Vision

4. © 2013 Apigee Confidential – All Rights Reserved Context 4 Brief overview of your project/program and how Apigee fits in. [SAMPLE 1] To continue to grow profitability and company value, > must position itself to exploit software, world class intellectual property and institutional knowledge as a means to improve service, products, and become better connected with our customers. [SAMPLE 2] > customers are using a large number of different connected devices to access information and services. They expect to be able to have the same interaction with our web site and its services as they move across devices and platforms. APIs allow mobile applications and partners to easily access our data and services; they allow us to provide content or services to our customers in a flexible way. [SAMPLE 3] Our immediate goal is to improve our ability to deliver mobile initiatives by building a framework that exposes > data and services to mobile devices and applications. Overview Business and technical goals. [SAMPLE 1] Implement and maintain an API management platform Enable mobile customers to more easily be able to access > services on new devices or platforms. Better delivery of > data and services to mobile devices and apps. Efficient deployment for new or changed services to multiple platforms. [SAMPLE 2] Stand up the API management environment. Educate and evangelize the use of APIs across all appropriate customer facing system interactions. Provide consultation and training on API business strategy, design and development best practices. Provide foundation for mobile smartphone website site and apps. Goals

5. © 2013 Apigee Confidential – All Rights Reserved > 5 Organizational Overview

6. © 2013 Apigee Confidential – All Rights Reserved TBD Success Criteria 6