1. MOBILE NUMBER PORTABILITY
MNP
MOBILE NUMBER PORTABILITY
By:
Ashwini Kumar Gogoi
Ashutosh Kalra
Esha Malhotra
Jeet
Khushhal Gupta
Kirti Sharma

2. What will we covering… What is MNP Why MNP Challenges Impacts
Live Example of MNP

3. Evolution of Telecom In India
ILD services was opened to competition
BSNL was established by DoT
Number portability was proposed (pending)
Independent regulator, TRAI, was established
Intra-circle merger guidelines were established
Private players were allowed in Value Added Services
Calling Party Pays (CPP) was implemented
Attempted to boost Rural telephony
Go-ahead to the CDMA technology
1994
1999
2002
2003
2004
2005
2007
INDIA
1992
1997
2000
Internet telephony initiated
Unified Access Licensing (UASL) regime was introduced
2006
Broadband policy 2004 was formulated—targeting 20 million subscribers by 2010
National Telecom Policy (NTP) was formulated
Decision on 3G services (awaited)
NTP-99 led to migration from high-cost fixed license fee to low-cost revenue sharing regime
Reduction of licence fees
FDI limit was increased from 49 to 74 percent
Reference Interconnect order was issued
Department of Telecommunication (DoT) is the main body formulating laws and various regulations for the Indian telecom industry.
ILD – International Long Distance
2003 – VaS explosion
0.75 % of revenue removed as ADC, only termination fees halved to 50 paise/min
NTP Convert PCO’s, wherever justified, into Public Teleinfo centres having multimedia capability like ISDN services, remote database access, government and community information systems etc.

4. MOBILE NUMBER PORTABILITY
Keep single mobile number lifetime
Mobile number portability (MNP) allows mobile phone users to keep their number when changing from one network to another carrier
Applicable to both CDMA and GSM, as well as post-paid and pre-paid categories of clients
Is the greatest upside and improvement of network quality and customer service expected in telecommunications

5. WHY MNP ? Moving to a new city, and city falls in same circle
Current network seems to be having costly calling rates.
Network issue.

6. Main reason for leaving your current operator ?
MNP
Main reason for leaving your current operator ?
The main reason for switching existing operator came out to be the Tariff followed by Network Coverage.

7. Will you change your Operator?
MNP
SURVEY
Will you change your Operator?
Indian mobile users are ready for Mobile number portability.
Almost 80% of people said they will use MNP and will change their existing operator

8. CHALLENGES for OPERATORS CHALLENGES for CONSUMERS
MNP
Challenges
Huge Costs
Customer Retention/ Increased Competition
Infrastructure Upgrade
Cost Recovery and Bill Reconciliation/Query
CHALLENGES for OPERATORS
If the new city one is moving to isn’t in same circle, MNP is useless for him/her
Not happy with services, wait for 90 days.
CHALLENGES for CONSUMERS

9. Impact of MNP on Mobile Operators
Positives
Operators who are having existing pool of strong customer base will be able to retain customer by providing competitive services
New telecom service providers can survive in the market by providing competitive tariffs and VAS
ARPU is likely to improve as customer reduce number of active connection of several operators
Negatives
Competition among telecom service providers is increasing
Profit margins are likely to erode
Complex task to find out subscribers owns by operators as it can change service providers when ones found better value for money

10. Impact of MNP on Mobile Subscribers
Positives
Subscribers would likely to have efficient services at cheapest rate
Can retain one number lifetime while choosing competitive plans from other operators.
CDMA users can switch to GSM network.
Negatives
A subscriber is eligible to make a porting request only after 90 days of the date of activation of his mobile connection.
Subscribers transferring the mobile number with some balance amount, no credit transfer would be allowed to the new account.
Consumers allowed to change operators within their registered circle only (So if you are moving to another city and want to retain your mobile number, MNP is not the answer).

11. Which new Operator you will select ?
MNP
Which new Operator you will select ?
Ref: Telecom Daily
Airtel the most preferred operator after Vodafone

13. AIRTEL - Company History
1995 – mobile service brand in Delhi and HP and BT acquires a stake
– Formed Bharti BT VSAT Ltd
Acquires JT Mobiles in Karnataka, AP and Punjab
– Launches IndiaOne , 8 new licenses in the East, becomes largest operator, launches Airtel tune
– Association with Ericsson, IBM, RIM
– Forays into Sri Lanka and US, tie up with Google and Microsoft
Pg 9

14. Marketing and Branding
Airtel – Strategy
MANTRA : Focus on Core Competencies and Outsource the rest!
Core Competencies
Product Innovation
VAS
Marketing and Branding
Pricing

15. AIRTEL Leading global telecommunications company
MNP
AIRTEL
Leading global telecommunications company
19 countries operations across Asia and Africa
Offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers
Has been ranked among the six best performing technology companies in the world by business week

16. Subsidiary Companies Bharti Hexacom Bharti Comtel Bharti Aquanet
Bharti Broadband
Bharti Infratel
Bharti Telemedia
Bharti Airtel(UK,US,Canada, Hongkong, USA, Lanka)
Bharti comtel - Bharti Comtel Limited, a wholly owned subsidy of Bharti Airtel Limited, [providing front end HR services,] has been recheristened as "BHARTI AIRTEL SERVICES LIMITED”. Bharti Airtel Services will provide recruitment, payroll & performance management support to all Airtel verticals.
Satcom Broadband- Ccom to Satcom providing broadband solutions to SMEs
Bharti boradband- Comsat ( max india ltd) after merging woth bharti airtel ltd, VSAT and broadband overseas

17. Share Capital Rs 8,340.15 million raised through the IPO
2002 Went Public
Shares in issue
1,898,101,604 as at September 30, 2008
Market Capitilization
Approx. Rs. 1,371 billion
P/E
19.98
EPS
36.16

18. Some Key highlights… Balance Sheet Amount in Rs. Cr
Total Share Capital
Net Worth
Total Debt
Net Block
Investments
Net Current Assets
Total Assets
Income Statement
(Sep '08)
(Mar '08)
Quarterly
Annual
Net Sales
Other Income
28.43
235.86
PBDIT
Net Profit

19. Key Ratios Key Ratios - Airtel Mar-08 Mar-07 Mar-06 Mar-05 Mar-04
Debt-Equity Ratio
0.38
0.54
0.83
0.6
0.07
Long Term Debt-Equity Ratio
0.35
0.5
0.76
0.03
ROCE (%)
34.88
34.07
22.55
23.96
0.16
RONW (%)
39.53
43.04
31.82
23.88
-0.27
Key Ratios - Industry
2007
2006
2005
2004
2003
Debt-Equity Ratio
0.35
0.21
0.27
0.34
0.36
Long Term Debt-Equity Ratio
0.3
0.19
0.24
0.29
0.33
ROCE (%)
9.72
10.28
8.25
8.43
3.07
RONW (%)
10.11
10.62
10.87
6.76
0.18
High debt to equity means the co has been aggressive in financing its growth
ROCE =PBIT/Total Assets
RONW= PAT/Net worth

20. Income and Expenditure(Rs. Cr)

21. MNP
WHY AIRTEL ?
Airtel's 3G services can also be availed with Mobile Number Portability with attractive offers.

22. Steps to move your mobile number to AIRTEL
MNP
Steps to move your mobile number to AIRTEL
To begin with, you need to generate UPC (unique porting code) by sending SMS to UPC is an alphanumeric code allocated, upon request, by a mobile operator to its subscriber for the purpose of facilitation of porting of his/her mobile number to another operator. SMS to be sent : PORT <your Mobile Number> to Operator SMS charges will be applicable. Eg. SMS PORT 98XXXXXXXX to 1900
After sending SMS to 1900, you will receive UPC (Unique Porting Code) as a SMS from 1901 giving 8 digit alpha-numeric Unique Porting Code (UPC) and UPC expiry date in MM/DD/YYYY format
Visit your nearest airtel outlet / showroom
Fill airtel Mobile Number Porting (MNP) form providing details like
Current Mobile Number
Current Operator name
UPC code
Submit Address & Id proof documents, self-attested photo and last bill copy of postpaid connection (if applicable) along-with filled MNP form and Customer Agreement Form

23. MNP
Continued…
Buy the Airtel MNP SIM card from Airtel outlet / showroom. SIM charges, talktime value and porting charge are non-refundable in the event of cancellation / rejection of port-in request
Airtel will send an SMS on your old/existing operator’s SIM (existing connection) intimating about the porting date and time, i.e. the date and approximate time till when you can continue to use your existing operator’s SIM card.
There will be a 2-hour ‘no service period’ which will begin after the porting time as given above. The ‘no service period’ will be between 12 midnight to 5 am during which your mobile service will not be active on any SIM. All efforts will be made to ensure that this ‘no service period’ causes minimum inconvenience to you
After the ‘no service period’, you can replace your existing operator’s SIM card with the new airtel SIM card in your handset
Once your Airtel SIM card is activated you would be ready to enjoy airtel’s high-quality network, innovative value added services and best-in class customer service using your existing mobile number.

24. KEY POINTS Toll Free Number 1800 103 1111
MNP
KEY POINTS
Toll Free Number
Nominal porting fee of Rs.19 at the time of making the porting request
MNP would be available only within the same telecom Circle (licensed service area) i.e. you can switch mobile operators within your telecom Circle only. Example a customer from Delhi telecom Circle can switch operators within Delhi telecom Circle and not outside Delhi telecom Circle.
Offers:
Those who recharge their mobile with 27 rupees will get life time validity along with 1 paisa per second pulse rate for all local and STD calls. This offer remains for one year.
Those who recharge with 222 rupees will get full talktime

25. MNP
AIRTEL GROWTH RATE
Airtel added 1,48,215 number of subscribers after MNP Launch
Bharti Airtel remains the top player in Indian telecom industry with mobile subscription base of million after the end of March 2011 after MNP Launch
Airtel is the top most in demand for subscribers across the country to switch to with the help of MNP
(ref: Xcel—one of India’s leading end-to-end market research firms that provides custom market research solutions)

26. For the current year 86% 58% 79% 100% Customer Growth Rate
Increase in Revenue
58%
Increase in EBITDA
79%
Growth in Profit
100%

27. LIMITATIONS to MNP
Consumers allowed to switch operators only 90 days after a connection is activated.
Consumers allowed to change operators within their registered circle only (i.e. if you are within the Gujarat circle you can’t shift to a Karnataka circle and so on)

28. MNP Statistics
From 20th Jan 2011 till end of February 2011, source TRAI

29. All India MNP Port-in / Port-out Data

30. SWOT ANALYSIS Telecommunication Policies Declining ARPU Govt. policies
Content Piracy
Better Service Quality
Healthy Competitive approach for operators
Promotes more services to customer
Poor Infrastructure
Late Adopters
Competitive Market
Difficult to switch from one operator to other
Huge Customer Potential
High Growth Rate
Liberalization efforts by Govt
Lower Capital expenditure for switching between Operators
Strengths
Weakness
Threats
Opportunities

31. Appendix
List of Codes for Service Providers

32. Appendix
List of Codes for Service Area

33. Appendix MNP - SLA Business days: Excludes Sunday’s and state Holidays
Calendar days: Includes Sunday’s and state Holidays.
Port Validation Time: 24 Business hours Hrs. Maximum allowed Time difference between message 1002 and message 1003.
Port cancellation Time: 24 Hrs Business Hours. Maximum Time difference between message 1001 and 3001.
Port Deactivation and Activation: 1 Business hour each. Total 2 hrs.
Non Payment disconnect Initiation : 89 calendar days. Maximum time allowed between 1010 and 7001.
Non Payment disconnect response time: 15 calendar days. Maximum permissible time between 7001 and
Port Termination Time: 90 calendar days/3 Months
Re Port In Time: 90 days from the time the number is broadcasted

34. Thank you !!