1. USING MOBILE LIBRARY SERVICES TO REACH THE UNDERSERVED ALA ANNUAL, ANAHEIM, CA JUNE 23, 21012 AMANDA JACOBS FOUST Serving Communities Outside the Walls of the Library

2. Marin County Free Library: Overview All staff are encouraged to participate 1-2 hours per month/30 minutes per week Five social media platforms: o Blogs o Facebook o Flickr o Twitter o Youtube

3. Featured Blogs Stats Four Featured Staff Blogs Combined total of 90 entries 8,704 pageviews Average views per entry: 98

4. Internal Blogs/The Website Total pages views for site: 673, 284 Total Visitors: 66,888 Average visit duration: 3:31 minutes Average page views per visit: 4.13 Of interest: Mobile Usage Top 5 Devices 1. Apple iPads 2. Apple iPhone 3. Apple iPod Touch 4. SonyEricsson LT15i Xperia Arc 5. HTC EVO 4G

5. Facebook, Flickr & Twitter Facebook: 163 Likes Flickr:  634 photos on the site  Flickr views: 17,731  Average view per photo: 27  Daily average of views: 65 Twitter @marinlibrary:  284 followers  2298 tweets Twitter @annetkentroom:  216 followers  920 tweets

6. Youtube 29 videos 2055 views Average view per video is 71 Top 5 Videos on Youtube: 1. Banned Books Week Virtual Readout: A Reading from Sylvester and the Magic Pebble 2. Mt. Tamalpais and Muir Woods Railroad, 1926 3. Winnie the Witch 4. Webstar Computer Build Tutorial 5. Hotel Rafael March

7. Why? Promote the library and it’s value to our communities Reach out to people where they are already getting their information Proactive customer service Publicize events and services Replicate in-person experience online

8. How… website

9. How… blogs

12. How… Facebook

13. How… Flickr

19. How… Twitter or #bookmobile

20. How… Twitter

22. How… YouTube

23. Honorable Mention: Pinterest

24. Best Practices Include photos or videos whenever possible Limit one link per post Blog posts: 300-500 word limit Facebook: Six words, plus visual content & link ideal, 3-5 times per day Twitter: 20 times per day. Include visuals, one link and don’t forget hashtags Don’t be afraid to make mistakes Have fun!!!

25. Tips & Tricks Maintain a social media binder at each location with logins, cheat sheets, toolkits and resources Become a subject specialist Maintain a calendar posting commitments Use a content creation form to develop posts and brainstorm Talk to colleagues and patrons for inspiration Sign up and use platforms to get a feel for their strengths and differences. Use Hootsuite or similar tools

26. Resources King, David Lee. (May 27, 2011). Facebook for Libraries. American Libraries. http://americanlibrariesmagazine.org/features/05272011/facebook-librarieshttp://americanlibrariesmagazine.org/features/05272011/facebook-libraries Abram, Carolyn & Pearlman, Leah. (2010). Facebook for Dummies Cheat Sheet. Dummies.com [website]. http://www.dummies.com/how- to/content/facebook-for-dummies-cheat-sheet.htmlhttp://www.dummies.com/how- to/content/facebook-for-dummies-cheat-sheet.html Video tour. http://www.flickr.com/tour/ (Simple, easy-to-follow instructions and overview)http://www.flickr.com/tour/ Help section. http://www.flickr.com/help/ (Organized by category; simple explanations)http://www.flickr.com/help/ FAQ's. http://www.flickr.com/help/faq/ (Offers FAQ search box or topics divided by categories)http://www.flickr.com/help/faq/ College Degrees [website]. (2008). 50+ resources for Libraries: Getting Started, Uses, Tools, & Guides. http://www.collegedegrees.com/blog/2008/06/24/how-to-make-flickr-work-for-your-library-50-resources/ http://www.collegedegrees.com/blog/2008/06/24/how-to-make-flickr-work-for-your-library-50-resources/ Ault, Julia. (July, 2010). Using Twitter as your Personal Learning Network (PLN): Part 1 - Building Your Toolbox. http://www.slideshare.net/juliadesigns/usingtwitteraspln-part1 http://www.slideshare.net/juliadesigns/usingtwitteraspln-part1 The Twitter Glossary has more lingo: http://support.twitter.com/entries/166337-the-twitter-glossaryhttp://support.twitter.com/entries/166337-the-twitter-glossary Article - How Libraries Can Leverage Twitter: http://andyburkhardt.com/2011/04/26/how-libraries-can-leverage-twitter/http://andyburkhardt.com/2011/04/26/how-libraries-can-leverage-twitter/ AtYourLibrary.org [YouTube channel]. (2011). American Library Association. http://www.youtube.com/user/AtYourLibraryOrg?ob=5#p/u/0/J74d_0UYoYs http://www.youtube.com/user/AtYourLibraryOrg?ob=5#p/u/0/J74d_0UYoYs Flipspotlight: Nonprofit Video Toolkit. (February 14, 2008). Cisco [tutorial]. http://www.youtube.com/user/flipvideospotlight Part 4 about editing is particularly helpful.http://www.youtube.com/user/flipvideospotlight King, David Lee. (February, 2011). 5 Tips [3-part video series]. WebJunction. http://www.davidleeking.com/2011/02/24/5-tips-for-editing-videos/ http://www.davidleeking.com/2011/02/17/5-tips-to-video-what-to-say-how-to-look-good-saying-it/ http://www.davidleeking.com/2011/02/09/5-tips-on-videocameras-and-lighting/

27. Questions? Amanda Jacobs Foust Electronic Services Librarian afoust@marincounty.org (415) 473-7451