2. David Overton Head of Small Business Technology – http://uksbsguy.com Head of Small Business Technology – http://uksbsguy.com Improving Your Sales and Marketing Using Microsoft Solutions

3. Agenda Key questions and scenarios What can Microsoft do to help with Sales and Marketing Discussion Next Steps

4. Ground Rules I don’t wish to teach my grandmother to suck eggs, please say so if you think I am My appearance and poor memory is deliberate Lets talks Ask questions

5. Key IT questions to ask yourself What stage is your business at? Do you need to manage your customers more effectively? Do you want your business to be perceived professionally and to stand-out more? Is data and computer security a concern? Do you want to work out and about more? Will you be using it at home as well?

6. your computers to do for you?” “What do you want

7. Information-Driven Digital Information Explosion Information Access Find, Relate, Act

9. Internet Home Office In the Digital Home The starter Small Business Home based Sharing computer with family No separate offices

10. Internet The Office Mobile Other Businesses In the Digital Home The Growing Small Business Home / office based Some IT infrastructure No Server

11. Internet The Office Mobile Other Businesses In the Digital Home The Expanded Small Business Home / office based Invested in IT infrastructure Server

12. Generic Architecture Diagram Services Servers Clients Devices that do work connected or disconnected Technology that you own that sits “at the centre” delivering value for your business Services that you use “in the cloud” – either free or paid for, however you don’t own it

13. Services Servers The Technologies for Today Clients

14. Solutions need multiple products

15. Professional e-mail E-mail via many access points Personal, business and shared calendars Ability for others to see diary and manage / request time Find information no matter where it is filed Use all information that we have access to Build compelling documents and brochures Deliver in house what only used to be available via an agency Have full access to your customer information anywhere Manages and share the sales and support Run the best applications to help you run your business There are more Line of Business (LOB) applications on Windows Keep all your business information safe and easy to recover Stop “nasty” things happening to your PCs What do you want to do?

16. Small Business Solutions Sell and Market your business Produce stunning documents without expending more time building them Deliver consistent marketing without resorting to outside agency or assistance Understand your spreadsheets, see trends and visualise data and make the numbers truly accessible Build presentations that break through the tedium that your customers have experienced in the past Deliver all this online without issue

17. Small Business Solutions Improve your customer relationships Produce collateral that you can send, e-mail or put on your web site without external expense Track all communications, including quotes and support calls with your customers and suppliers Share all customer information ensuring all members of the business are constantly up to date Take customer information with you when you leave the office on your laptop or Windows Mobile PDA

18. Small Business Products Office Live Web site with your own domain – www.mybusiness.comwww.mybusiness.com Simple tools to manage public and internal web sites Professional e-mail addresses and calendar functions Upgrade to enable collaboration using standard Office tools and web based functionality to share documents and keep employees up to speed Upgrade to enable the use of customer, project and task management tools Use 3 rd party ISV applications Costs range from £0 to less than £23 pcm per business

19. Appearing Professional Presenting your company in a professional way  Present yourself on paper and on-line in a professional manner  Keep your image up to date and consistent  Appear larger than you are and well connected  Examine your business easily and share the information

20. Trying to avoid “I am free on that day, but I am not sure about Bill. I’ll ask him later and get back to you” “Can I really trust someone who has a g-mail account for business” “I didn’t realise we had sent you that document already, that changes things a lot” “Oh my god. Have you seen this proposal – it looks like several monkeys were at work on it and they forgot to grammar check it” “I need to spend some time at this” “But your web site said you offered it with these terms”

21. Did you know? Less than 27 percent of 18 million small businesses surveyed have a Web site. Workers spend 15–30 percent of their time looking for information. Employees get 50–75 percent of information from other people. SOURCE: IDC, Gartner, University of California, Berkley

22. I’m going to talk about Finding information Managing your e-mail and diary Making smart looking documents Understanding information in Excel

23. Managing Your Customers How to keep up to date with customers, contacts, marketing campaigns, proposals, opportunities and sales pipeline  Have one central location for all customer data  Run personalised and targeted campaigns  Track and action responses to your communications  Manage sales opportunities more efficiently

24. Improve Customer Relationships “How can I do my own marketing and measure the success of my campaigns” “Do you know how much I have spent with you over the last two years” “How do I keep on top of all the changes that happen in my accounts when I get so many e-mail updates – working out which is the one I want” “if only I had your customer data with me…” “How do I attract new customers in a cost effective way” “I want tighter control over my business costs and cash flow”

25. I’m going to talk about Managing your customers using a secret tool Running targeted campaigns to customers Creating and managing an online presence Sharing documents online

26. The Benefits Your business is not discounted on size Your on-line and paper marketing sell a consistent message and theme Understand your customers Find all their information easily Who is profitable Identify what to look for in new customers Sales people spend time selling Understand your finances and manage them

27. How to Buy

28. Call to Action Microsoft Small Business Centre:  http://www.bcentral.co.uk http://www.bcentral.co.uk Office Small Business 2007 30-day trial and chance to win Vista laptops and widescreen TV:  http://www.bcentral.co.uk/vistaoffice http://www.bcentral.co.uk/vistaoffice Promote Your Business:  http://www.articulatemarketing.com/microsoft.html http://www.articulatemarketing.com/microsoft.html Essential Business Guide:  http://www.essentialbusinessguide.co.uk/ http://www.essentialbusinessguide.co.uk/ Use SBSC members

29. © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.