2.  Find and engage consumers with the right profile for your brand  Target the early adopters = faster ROI  Motivate the influential advocates = social value  Maximize customer retention = life time value TARGETING

3. JEAN-CLAUDE TRICHET President of the European Central Bank & International Herald Tribune reader FIND AND ENGAGE THE RIGHT CONSUMERS

4. DIGITALIZATION HAS SIGNIFICANTLY GROWN THE WMG CONSUMER BASE AMONG EUROPE’S MOST AFFLUENT! 2010 WMG 7.3 million print readers Source: EMS 21 Summer 2013 2014 WMG reaches 11.6 million digital consumers via: pc/mobile/tablet every week! Source: EMS 21Summer 2014 2014 WMG 7.7 million print readers Reader = average issue reader Digital = weekly user of website, mobile or app

5. EUROPE’S C’SUITE LOVE WMG BOTH ON AND OFFLINE 47% of all C’Suite with 50+ employees worldwide consume a WMG title either on or off line every week 2014 WMG 1,051,000 C’Suite digital consumers : pc/mobile/tablet every week 2014 WMG 775,000 C’Suite print readers Source: EMS 21Summer 2014 Reader = average issue reader Digital = weekly user of website, mobile or app

6. Source: EMS 21 Summer 2014 FIND…. ….WMG consumers in all the key markets

7. … AND ENGAGE… ■ WMG members have the best creative and journalistic resources in the world ■ The only limit is your imagination

8. …THE RIGHT CONSUMERS Source: EMS 21Summer 2014 Reader = average issue reader Digital = weekly user of website, mobile or app 55% of all seriously affluent Europeans (€150,000+) consume a WMG title on or offline every week!

9. EARLY ADOPTERS

10. ■ An early adopter is the ultimate consumer - knowledgeable, discerning, engaged, and ready to move when a new product comes onto the market. ■ Give a brand early ROI! The definition of an early adopter is…

11. EARLY ADOPTERS Source: EMS 21Summer 2014 First to have technologically innovate products I am always interested in new products I use my social network to achieve my business goals Reader = average issue reader Digital = weekly user of website, mobile or app

12. SOCIAL VALUE STEPHEN FRY Actor, Comedian & Social Commentator

13. WMG TITLES HAVE THE WORLD’S BIGGEST FAN BASE And 1,754,087,438 unique monthly web visitors can’t all be wrong 27,166,334 Facebook fans increased by 7 million since May 2013 28,378,838 Twitter followers increased by 5 million since May 2013 Global Statistics, October 2013

14. SOCIAL VALUE IS… …….Generating positive brand recommendations which convert into sales  Engaging influencers is key  1 in 10 individuals influence what others buy, do or think  1 in 10 brand conversations occur in the real world ie off line!  ‘Like’ is a very poor measure social value * Source : Keller Fay

15. SOCIAL VALUE Source: EMS 21Summer 2014 People often ask my advice when they are looking to buy….. Reader = average issue reader Digital = weekly user of website, mobile or app

16. LIFETIME VALUE

17. ■ Relationship ■ Trust ■ Value ■ Loyalty

18. LIFETIME VALUE “I love the (WMG brand)… Even though it’s a ‘business’ publication I mostly just read it out of personal interest rather than needing it for my job” Senior VP, Global Insurance Firm, Germany “ Trusting the brand of the paper is important: (WMG brand). For other sources, over time built up a number of trusted sources that I know are reliable and cover everything that’s important ” Head of Treasury, Global FMCG company, Austria “I am not very experimental. If there is something new I would only go to it if someone recommended it to me. Happy with the sites I go to already, no time to change. ” CEO, Private Equity Company, UK Trust Loyalty Relationship

19. THE WORLD’S MOST PROFITABLE CUSTOMERS Early adopters = faster ROI + Influential advocates = social value + Customer retention = life time value = The world’s most profitable customers Or ROI that keeps on giving