1. CHUCK YOUNG MANAGING DIRECTOR OFFICE OF PUBLIC AFFAIRS GOVERNMENT ACCOUNTABILITY OFFICE to AGA BOSTON CHAPTER PROFESSIONAL DEVELOPMENT CONFERENCE MARCH 12, 2015 Where are they now? The Movement of Key Audiences to New Media US GOVERNMENT ACCOUNTABILITY OFFICE

2. An Introduction to the Topic (thanks to YouTube…) Where are they now? The Movement of Key Audiences to New Media New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

3. Source: “How Americans get their news” AmericanPress Institute March 2014 How Americans access news A New Media Landscape New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps Frequency of news consumption #2: laptop or computer #5: cell phone #6: tablet #1: throughout the day, general & in-depth

4. Adopting New Media 38 y. reach 50m 13 y. reach 50m 4 y. reach 50m 9 mo. reach 100m 9 mo. reach 1b Source: www.presentationmultimedia.com/social-media-marketing Image sources: iphone-droid.com, ionradio1640.comwww.presentationmultimedia.com/social-media-marketing New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

5. Adopting New Media New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

6. The Growth of Mobile Media 91% Cell Phone 46% Smart Phone Adults in the US Smart Phone Usage In 2015 more people will access the web on their phone than on a PC! Source: http://www.pewresearch.org/fact-tank/2013/06/06/cell-phone-ownership-hits-91-of- adults/, http://www.pewinternet.org/2013/06/05/smartphone-ownership-2013/, http://www.statista.com/chart/1547/morning-app-usage/ \\ New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

7. The Scope of Social Media Facebook Most users (1.23b monthly users) Most time Social Networks 71% of active US internet users ¼ of time online Twitter 232m users Mobile 60% access New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps Source: “Social Media Update 2014” Pew Research Center January 2015 Source: http://thenextweb.com/facebook/2014/01/29/facebook-passes-1-23-billion-monthly-active-users- 945-million-mobile-users-757-million-daily-users/, http://www.businessinsider.com/twitter-total-registered- users-v-monthly-active-users-2013-11, http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and- statistics-you-should-know-in-2014/, http://www.businessinsider.com/social-media-engagement-statistics- 2013-12,http://thenextweb.com/facebook/2014/01/29/facebook-passes-1-23-billion-monthly-active-users- 945-million-mobile-users-757-million-daily-users/http://www.businessinsider.com/twitter-total-registered- users-v-monthly-active-users-2013-11http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and- statistics-you-should-know-in-2014/http://www.businessinsider.com/social-media-engagement-statistics- 2013-12

8. Facebook: All the News that’s Fit to Share New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps *Source: Pew Internet & American Life Project, “Navigating News Online, Facebook is Becoming Increasingly Important,” May 2011. “If searching for news was the most important development of the last decade, sharing news may be among the most important of the next.”*

9. Public Engagement with Digital Government New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps More than 2/3 of adults in the US access government websites The percent accessing those sites on mobile devices is growing

10. How Some Agencies Are Adapting New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

11. Image source: http://www.nasa.gov/http://www.nasa.gov/ The Value of Video New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

12. Accountability Integrity Reliability Getting GAO’s Message Out Volume & complexity of content Two audiences Challenges Video, podcasts, mobile Digital Solutions Twitter, Flickr, Facebook, live chats, blog Social Solutions New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

13. Inform the new Congress and administration of 13 urgent national issues Purpose GAO.gov Access 35% jump in traffic week after launch Highest customer satisfaction scores Impact ‘08 Presidential Transition Videos New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

14. Share video from High Risk series, Recovery Act, and select testimonies Purpose Multimedia gallery YouTube channel Select reports Access Increased traffic to GAO.gov Higher satisfaction scores Impact 2009 Greater Video Use New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

15. Increase user engagement with reports and findings Purpose Select reports Product summary pages Multimedia gallery Access Increased traffic to GAO.gov Higher satisfaction scores Impact Videos in Reports New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps GAO-12-614 GAO-12-475 GAO-12-728

16. Reach new audiences Direct traffic to GAO.gov Purpose YouTube channel, multimedia gallery, email updatesYouTube channel Access 30,000 average views/year 140,000 total views as of Dec. 2014 Impact 2009 GAO Uses YouTube New Media Digital Government GAO & Digital Media GAO & Social Media Questions?

17. 2009 GAO Joins Twitter Participate in discussion of GAO reports Purpose @usgao @usgaolegal Access 32,000 followers as of Dec. 2014 Second best social media driver of traffic to GAO.gov Impact New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

18. 2010 GAO Starts Podcasts Feature reports & testimonies with 5 minute, unscripted interviews Purpose Multimedia gallery, RSS feed, iTunesMultimedia gallery Access Nearly 200 episodes 50,000+ downloads in FY14 Impact New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

19. 2010 GAO Goes Mobile Mobile-friendly portal to content Purpose Any smartphone App for iPhones and Android Developing content- specific apps Access 16% of traffic to GAO.gov is from mobile devices & tablets 5,900 app downloads as of Feb. 2015 Impact New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

20. 2011 GAO Joins Flickr Over 1,500 figures Feature select graphics and pictures Purpose Flickr.com/photos/usgao Searchable & downloadable Access +10,000 avg. weekly views 1.3 million total views as of Dec. 2014 Links to reports & directs traffic to GAO.gov Impact New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

21. 2011 GAO Joins Facebook Engage with the public, receive and respond to comments Purpose Username: USGAOUSGAO Access 7,500+ likes as of Mar. 2015 Posts reach an avg. of 30,000 users a month Best social media driver of traffic to GAO.gov Impact New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

22. 2012 GAO Starts Web Chats Real-time answers to questions received via email and Twitter #AskGAOLive Purpose Live on livestreamlivestream Recordings on GAO.gov, YouTube Access 4,000 views of 12 videos as of Dec. 2014 Impact New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

23. 2012 GAO Uses Google Analytics Understand user interactions with GAO.gov Purpose Used internally to measure key data Access Homepage vs links Growth of mobile Bounce rate Impact New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

24. 2013 GAO Joins LinkedIn Engage potential job seekers, current employees, public Purpose US Government Accountability Office (/company/us- government)US Government Accountability Office (/company/us- government) Access Nearly 40,000 connections as of Dec. 2014 Impact New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

25. 2014 GAO Launches WatchBlog Feature key findings & information in short posts written for the general public Purpose Wordpress: blog.gao.gov blog.gao.gov Access 138 posts viewed +50,000 times (2014) Drove 10,000 GAO.gov page views 1 of 5 best government blogs, by GovLoop Impact New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

26. Present proposals on new initiatives Evaluate feasibility and value Present recommendations to the Executive Committee Next Steps into Digital Media Product Line Steering Committee New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

27. Other digital media opportunities New Media Digital Government GAO & Digital Media GAO & Social Media Next Steps

28. Please feel free to contact me: Chuck Young, Youngc1@gao.govYoungc1@gao.gov Thank you