1. Story Telling with Purpose: Get YOUR Story Straight! @mHealthMarketer mHealthMarketer.com

2. Global Mobile Healthcare Market Estimated To Reach $49 Billion by 2020 Global EHR/EMR Market to Expand to $22.3 Billion by 2015 Telehealth Market Value to Reach $1.5 Trillion in Five Years

3. Political Technology Personnel Social Privacy and Security

4. Changes in Your World Competition Budgets Job Creep Technology

6. Problem Discovery Research Options Identify Vendors Purchase Decision Technical EconomicUser Influencer Buying Journey

7. All the Marketing Noise

9. The Role of Marketing

10. Talking Tech

11. “A good story is where genuine customer satisfaction comes from. It’s the source of growth and profit and it’s the future of your organization.” -Seth Godin, All Marketers Are Liars later re-named All Marketers Tell Stories

12. Proven Engaging Relevance Levels the playing field Conveys the facts Attention Unique to you

14. “Story is more important than the brand, the best story wins. I am simply, unabashedly, out loud, screaming and shouting saying, focus on the quality of your storytelling. Turn that complex idea into storytelling.” -Tom Peters, Hall of Fame Management Guru

15. The Story Strategy Process Get YOUR Story Straight

17. Step 1 Product Market Match The Golden Circle

18. Step 2: Message to Market Match

19. Buyer Persona Demographic Psychographic Personality Type Personal Beliefs Values Attitudes Career Concerns Behavioral Information

20. Buyer Story Lines 4 elements 8-12 Storylines On-line, group, 1 on 1 Ranking Criteria

21. Step 3: Message to Market Match

23. Thank You! Blog: mHealthMarketer.com Website: Modallic.com Twitter: @mHealthMarketer