1. 24 March 2005iRespond!1 Last Edited Version: 1.7 Date: 03/24/05 24 March 2005

2. iRespond!2 Outline Team Structure Problem Solution Customer Technical Details Product Details Conclusion

3. 24 March 2005iRespond!3 Team Platinum

4. 24 March 2005iRespond!4 Team Organization Functional Organization Task-oriented Leadership Emphasis on Communication –Face to Face –Instant Message –Message Board

5. 24 March 2005iRespond!5 Introduction

6. 24 March 2005iRespond!6 The Problem It is not always possible to communicate the need for emergency assistance

7. 24 March 2005iRespond!7 Communication “The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior” American Heritage Dictionary of the English Language, 4 th ed.

8. 24 March 2005iRespond!8 Problem Characteristics Inability to Communicate Isolation Emergency

9. 24 March 2005iRespond!9 Solution Artist’s rendering

10. 24 March 2005iRespond!10 Solution Characteristics

11. 24 March 2005iRespond!11 The Customers Individuals that desire an increased sense of security Cell phone luddites Sports enthusiasts Families Elderly Professionals

12. 24 March 2005iRespond!12 Customer Characteristics Desire security –Will pay for additional security Value privacy Live in urban areas Rely on Emergency Medical Services (EMS)

13. 24 March 2005iRespond!13 Bureau of Justice Statistics 5,341,410 people were the victims of violent crime in the United States in 2002 48.5% of violent crimes were reported to the police in 2002 Number of victimizations for persons age 12 and over, both male and female http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf

14. 24 March 2005iRespond!14 Cell Phone Ownership Stats “The number of cell phone subscribers in the United States reached approximately 159 million in 2003.” –U.S. Census Bureau http://www.census.gov/Press-Release/www/releases/archives/miscellaneous/003136.html

15. 24 March 2005iRespond!15 911 Calls In 2000 150-million calls made to 911 in 2000 45-million of those calls made on cell phones –The National Emergency Number Association (NENA) http://people.howstuffworks.com/location-tracking2.htm

16. 24 March 2005iRespond!16 Emergency Cell Phone Usage http://www.nhtsa.dot.gov/people/injury/research/wireless/c2.htm

17. 24 March 2005iRespond!17 Goals

18. 24 March 2005iRespond!18 Solution Characteristics

19. 24 March 2005iRespond!19 Reasons for GPS Existing infrastructure Accurate positioning Free http://www.ngs.noaa.gov/FGCS/info/sans_SA/

20. 24 March 2005iRespond!20 GPS Fundamentals 27 Earth-orbiting satellites Developed by U.S. military Handheld GPS components –Receiver –Antenna Measures the distance between satellites and receiver GPS Satellite (U.S. Army Photo)

21. 24 March 2005iRespond!21 Cell Towers Established infrastructure Cellular 911 calls are free Backup triangulation Low cost to the customer http://www.fcc.gov/cgb/consumerfacts/wireless911srvc.html

22. 24 March 2005iRespond!22 Cellular Triangulation

23. 24 March 2005iRespond!23 E-911 Three phases Government mandated Developing infrastructure

24. 24 March 2005iRespond!24 Call Center(s) One call center per time zone - Four Call Centers

25. 24 March 2005iRespond!25 Call Center Receives incoming distress signal Call gets to the right place Processes the signal

26. 24 March 2005iRespond!26 Display Screen 1053 Charlney Avenue, Norfolk, VA, 23502 locationserial number

27. 24 March 2005iRespond!27 Statistics Avg. Square Miles 280 Avg. Population 902,043 Total emergency calls = 164,801 % of calls: 18.26% http://www.medcontrol.com/99_911_stat.pdf http://www.911.co.st-clair.il.us/stats.html

28. 24 March 2005iRespond!28 iRespond Operators Total emergency communications operators: 53 Average operators on duty: 9 Total emergency communications supervisors: 9 Average supervisors on duty: 2

29. 24 March 2005iRespond!29 Database(s) Two Databases – Separate secure database for online updates Located at listening station Operated by company technician Unique device identifier is registered to an individual Contains personal information

30. 24 March 2005iRespond!30 Internet Database

31. 24 March 2005iRespond!31 Personal Data Example –Name –Address –Drivers license number –Medical information –Emergency contact Allergies Health conditions Medical history

32. 24 March 2005iRespond!32 What iRespond! Will Do Combination GPS and cellular positioning On-Demand positioning Report location data Keep transmitting

33. 24 March 2005iRespond!33 What iRespond! Will Not Do Transmit location without being activated by the user or reveal location to anyone other than our call center –invasion of privacy Provide location information outside of emergency situations –higher production costs –shorter battery life –harder to use Provide 2-way voice communication –often impossible or unsafe –higher production costs –shorter battery life

34. 24 March 2005iRespond!34 Description of Competition OnStar Cell phones Emergency Position Indicating Radio Beacon (EPIRB) Personal Locator Beacon (PLB) Safeguardian Wherify’s GPS locator phone Wherify’s locator watch for children GPS mobile locator / tracker cell phone Pictured: ACR 406 MHz Satellite EPIRB

35. 24 March 2005iRespond!35 The Competition

36. 24 March 2005iRespond!36 Using iRespond! Initial Setup –Register the unit 1-800 number Online registration –Enter optional medical information

37. 24 March 2005iRespond!37 Using iRespond! Emergency Activation –Begin GPS satellite acquisition –Send signal to call center Unit serial number Remotely stored medical information GPS location data, if available –Continue sending signal to call center until batteries fail

38. 24 March 2005iRespond!38 Using iRespond! Call Center –Receive emergency signal –Begin cell tower triangulation. –Listen and assess the situation (depends on implementation) –Contact local emergency services –Continue sending emergency service personnel location and status information until the situation has been resolved

39. 24 March 2005iRespond!39 Sales According to a Harris Interactive Study –Nearly 60 percent of consumers surveyed would likely feel more safe and secure if they owned a mobile phone. –76 percent of non-cell-phone-owners would want a mobile phone in emergency situations Survey conducted by Team Platinum

40. 24 March 2005iRespond!40 Required Components Molded Plastic Body Emergency Button GPS receiver Antenna Cellular Transmitter Customer Database

41. 24 March 2005iRespond!41 Cost of Production ComponentCost Injection Molding for CaseVariable GPS Receiver$123 GPS Antenna$17 Cellular Transmitter$5 USB Hardware and Flash Memory$15 Miscellaneous Hardware$10 TOTAL:$170

42. 24 March 2005iRespond!42 Injection Molding Source: Dan Arvin, Pioneer Plastics

43. 24 March 2005iRespond!43 Cost to the Customer Estimated cost –Low volume production cost $170.00 –High volume production cost: $50.00 Retail cost of competing products: –GPS Tracker Phones $199.95 –Safeguardian $199.95 –Wherify Phone & Watch $199.99 (plus fee)

44. 24 March 2005iRespond!44 What’s In The Box? The iRespond! key fob device iRespond! button Internal GPS Location Device Internal Transmitter Included Registration Software Reset key LED - battery level indication LED – distress signal sent User Manual Registration Instructions

45. 24 March 2005iRespond!45 Risks 1.Malfunctioning Unit (Probability: 2, Impact: 5) 2.GPS Connection Issues (Probability: 3, Impact: 3) 3.Cell Connection Issues (Probability: 2, Impact: 5) 4.False Positives (Probability: 2, Impact: 4) 5.Market Competition (Probability: 2, Impact: 3) 6.Privacy Issues (Probability: 1, Impact: 2)

46. 24 March 2005iRespond!46 Pros of using iRespond! Emergency Services Persistent Tracking On Demand Tracking Precise GPS Positioning Back-up Cell Tower Positioning Informed Response Optional Extras

47. 24 March 2005iRespond!47 iRespond! Problems Lack of constant tracking Two-way conversation Database Security Any wireless communication method can be interrupted

48. 24 March 2005iRespond!48 Conclusion iRespond! is invaluable to anyone who wishes to have an increased sense of security

49. 24 March 2005iRespond!49 References Bergman M. (2004). U.S. Cell Phone Use Up More Than 300 Percent, Statistical Abstract Reports. U.S. Census Bureau News. Available: http://www.census.gov/Press- Release/www/releases/archives/miscellaneous/003136.html http://www.census.gov/Press- Release/www/releases/archives/miscellaneous/003136.html Bonsor, K. (2005). How Location Tracking Will Work. Howstuffworks. Available: http://people.howstuffworks.com/location-tracking2.htm http://people.howstuffworks.com/location-tracking2.htm GPS Mobile Locator / Tracker Cell Phone http://www.gpslocators.com/cogpsmolo.html http://www.gpslocators.com/cogpsmolo.html US Department of Justice, “Criminal Victimization in the United States, 2002 Statistical Tables” http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf SafeGuardian One Button GPS Cell Phone http://www.safeguardian.com/ http://www.safeguardian.com/ Wherify Wireless Location Services http://www.wherifywireless.com/corp_home.htm http://www.wherifywireless.com/corp_home.htm

50. 24 March 2005iRespond!50 Questions? Team Platinum CS410 3 March 2005 Members: Ian McKay Sean Alcos Robert Pilkington Joseph March Anjalee Sinha Andrew Cherry Website: http://www.cs.odu.edu/~rpilking/cs410/