1. Marie Zezulkova City of Brno Head of City Strategy Office Innovations – challenge to cooperation of the city and the region City of Brno, Czech Republic

2. Basic information number of population – 370,000 the metropolis of South Moravia Region – 1,13 mil. the most important trade fair centre of the Czech Republic city of universities, seat of courts and other national institutions attractive tourist destination (Tugendhat Villa – UNESCO, Grand Prix of the Czech Republic) railway, road and air transport crossroads both historical and modern city city with the cultural tradition city of science and research city of a great developing potential

3. Changing economy ´´Austrian Manchester´´ ´´City of …???´´ Development without any (strategic) framework The need of formulation and updating the strategic development plan, PR and territorial marketing Research, development, innovations and universities, strategic services Engineering and textile industry

4. Brno will become the centre of research, development and innovations MICROSCOPIC LABORATORY OF THE ACADEMY OF SCIENCES BRNO UNIVERSITY OF TECHNOLOGY MASARYK UNIVERSITY

5. Courage to have the great city vision Image and commu- nication Local economic develop- ment Quality of life (with environ- ment) Research, develop- ment, innovations and education Transport and technical infrastruc- ture PILLARPILLAR PILLARPILLAR PILLARPILLAR VISION PRIORITIES Base of modern city These priorities lead to the (strategic) vision Vision - the city of Brno in 2020

6. Determinants of attractivity expanding local economy – FDI strong research and development potential thanks to well developed business support infrastructure (establishment of South Moravian Innovation Centre, Czech Technology Park, Regional Development Agency) highly educated human resources (increasing number of students) logo of the city, successful implementation of the corporate design

7. Industrial zones and Czech Technology Park BRNO INDUSTRIAL ZONE CZECH TECHNOLOGY PARK

8. New types of investments – administrative buildings

9. Revitalization of brownfields, leisure-time activities TRANSFORMATION OF VAŇKOVKA

10. Partners in cooperation CEITEC is a joint project of Brno Universities and scientific-research institutions: Masaryk University in Brno Brno University of Technology Academy of Sciences of the Czech Republic (Institute of Biophysics of the ASCR, Institute of Analytical Chemistry of the ASCR, Institute of Scientific Instruments of the ASCR, Institute of Physics of Materials of the ASCR, Institute of Animal Physiology and Genetics of the AS CR) Mendel University of Agriculture and Forestry in Brno University of Veterinary and Pharmaceuticy Brno Veterinary Research Institute Cooperating partners are also South Moravian RegionCity of Brno

11. Preliminary project structure The CEITEC will consist of four closely cooperating centers of the top research in the area of life sciences, material sciences and advanced technologies and the group of information technologies - Mendel Research Centre - Biomedical Research Centre - Centre for Protection of Animals and Humans - Centre for Advanced Materials and Technologies - Dpt. of computer and information technologies

12. Problems to solve What indicates the success of the city strategy? What indicates the successful territorial marketing? Issues for discussion implementation of strategy in connection with the budget preparation of developing projects of a high quality with the potential of EU funding effective cooperation between municipality and private sector communication strategy systematic territorial (city) marketing

13. Brno Agglomeration The weakness of Strategy for Brno – it is limited by administrative borders of the city

14. Big projects require cooperation

15. Thank you for your attention! www.brno.cz zezulkova.marie@brno.cz