1. Who are we? Pearson Education: Higher Education Professional Education Schools ELT Distributed Learning Partner with universities to develop and market distance learning courses

2. Part one How are publishers using the web?

3. Why publish online? More suitable format for directory-style resources Harrisons Online (McGraw Hill) Ideal distribution mechanism for SOME resources Journal articles Research in book format (eg OUP) Adds to range of media for on-campus students Interactive questions Means of adding community to distance learning

4. Textbook + companion website Customisable online content to support textbook Customisable online content independent of textbook Web-based distance learning courses Pearson Education online Market responsive publishing

5. Companion websites Chapter summaries Quizzes Lecturer resources Student resources Some interaction Case studies News links

6. Online courses Concept summaries Interactive exercises Formative assessment Case studies Customizable tests and quizzes Discussion questions Annotated web links

7. Distance learning courses Video introductions Topic summaries

8. Distance learning courses Interactive exercises Online discussions

9. Pearson and universities Using online courses Coventry University University of Huddersfield Dublin City University Glasgow Caledonian University Paisley Business School BI - The Norwegian School of Management Grenoble ESC (France) University College Dublin Windesheim (Netherlands) Nijenrode University (Netherlands) Manchester Metropolitan University Distance learning partners Edinburgh Business School University of Portsmouth Chartered Institute of Marketing

10. Textbook + companion website Customisable online content to support textbook Customisable online content independent of textbook Web-based distance learning courses Pearson Education online Depth of relationship

11. Part two How are publishers changing the way they operate?

12. Market / needs analysis Market researchTarget marketsStudent profileCompetitionPricing modelCultural considerationsProfit and lossMarket entry strategiesCourse coveragePedagogyRoles and responsibilitiesTechnical requirements Pearson Distributed Learning  Develop a business plan for the successful delivery of the course  Provide framework for project definition

13. Course specification Detailed course outline Detailed schedule and budget Pearson Distributed Learning Using expertise in content production, work with partner to:  write detailed course specification  establish structures, devise module-level templates etc  draw up schedules and costings

14. Set up systems Commission / buy in html templates, Flash interactions etc Set up LMS Set up authoring systems Pearson Distributed Learning  Advise on choice of LMS if appropriate  Advise on choice of CMS; ensure CMS is ready to receive content  Devise html templates, hard- copy designs,Flash interactions etc  Propose authoring solutions (template-driven)  Sample template

15. Set up content creation team AuthorsProject managersInteraction designersGraphic designersTechnical developersCopy-editorsProof-readers Pearson Distributed Learning Using existing networks:  recruit project managers, editors etc  set up team- building events, project meetings etc

16. Implementation Write new material Adapt existing material Assemble Learning Objects into course Revisions RecruitmentLaunch  Project management  Recruitment of students Pearson Distributed Learning Revisions Marketing

17. Is this still publishing? Traditional core strengths Business planning Content development Sales and marketing Redeployment to meet changing needs Changing relationship with universities Universities no longer just ‘consumers’ Universities offering flexible mix of online and on-campus units in a single programme