1. Mobile device ecosystem for children

2. Introduction This presentation displays creative ideas regarding the development and distribution of mobile devices designed for children. The following age groups will be targeted, each with a separate device: 6 – 9 years 10 – 14 years possibly 15 – 18 years Our objective is to offer much more than only a mobile device. The proposal will include a whole ecosystem composed of a device, its accessories and the related software applications. Besides increased marketing value, this also allows for a lasting and profitable business model. This presentation has been made available to you before completion and includes only slides related to the first age group (6-9 years).

4. Age group 1 (6 – 9 years) Device – concept Original concept Ergonomic design White casing (other colors are possible) Protective soft cover The soft cover can be replaced. Different cover color schemes for boys and girls. Other custom covers can be made.

5. Age group 1 (6 – 9 years) Device – technical specifications 1 GHz dual core CPU 512 GB RAM 4GB internal memory 0,3 MP front camera 2 MP back camera 3G, WiFi, Bluetooth 2.1 GPS 480 x 800 px multi touch capacitive screen 3-axis Gsensor FM Radio microSD memories up to 32 GB … The included technical specifications insure very good performance and can be made available at affordable prices. These specifications are significantly better than those of competing child devices.

6. These accessories can be customized, manufactured and made available fast. The list is currently incomplete. Other planed accessories are: Joystick Gamepad Steering wheel Stylus Microphone Etc. Age group 1 (6 – 9 years) Accessories Headphones (wired or Bluetooth) Custom bags Remote controlled toys ( Bluetooth) Wireless speaker (Bluetooth)

7. GUI based on the Allview Berry UI (licensed by Allview). With sound. Fruit characters have been designed. These give the device personality and strengthen the brand. The characters will have names and allow for future merchandising sale. Age group 1 (6 – 9 years) Software – main GUI (Graphical User Interface)

8. Different backgrounds, according to day/night and seasonal cycles and other events. Character appearance may also change. Note: The opportunity to use famous copyrighted characters exists and should be exploited for limited editions (e.g. Smurfs edition, Winnie the Pooh edition etc.) Age group 1 (6 – 9 years) Software – main GUI (Graphical User Interface) Winter DayNight

9. Age group 1 (6 – 9 years) Software – GUI icons / application categories Music Launches the preset application for listening to music. The application should index all the music available on the device. Movies Launches the preset application for watching movies. The application should index all the music available on the device. Games Launches a custom window where all installed games are listed. Social Launches a custom window where all installed social applications are listed. A custom developed chat application can be included. Educational Launches a custom window where all installed educational applications are listed. Application suggestions (unavailable applications can be developed): Ebook reader (for fairytales and others) PDF reader (for manuals) Coloring book application Audiobook application etc. Market Launches an agreed market. The software system should allow to sell own content (!). The software system will monitor installations. After each one, the user will be prompted to assigned the application to one of the existing GUI icons / categories.

10. Age group 1 (6 – 9 years) Software – GUI icons / application categories Camera Launches the preset camera application Contacts (Calling, Messaging) Launches the preset Contacts/ Call/ SMS application Favorites Launches a custom window where all favorite applications are listed. Settings The preset Parental Control application may also be accessed from here, after entering a password. Gallery Launches the preset (photo) gallery application Browser Launches the preset Internet browser (parent allowance may be requested)

12. Business model The following thoughts apply to all age groups. The device and GUI differences between age groups contribute themselves to increased sales. There are several ways to turn this idea into profit, such as: Sale of telecommunication services (calls, messages, data) Sale of devices Sale of accessories Sale of merchandising related to the GUI characters (stuffed mascots, t- shirts, mugs, trinkets, lanyards, cereal bowls, coloring books, device covers, games, hats etc). Sale of software applications (when not included for free to drive content sales) (new downloadable GUIs, coloring book app, puzzles, human body app, advanced parental control, educational software etc.) Sale of content for the software applications (manuals, ebooks, audiobooks, coloring books, comics, multimedia content etc.)

14. Other ideas which were not mentioned on the previous slides: The GUI can adapt to user behavior (e.g. the main GUI icons may change their order of appearance based on how many times each was accessed; the GUI may change also according to user locations and remember certain location patterns and raise question according to that) The GUI can have a higher level of interaction with the user (e.g. the characters can talk to the user). The GUI should contain elements to attract the user’s attention to special offers in the market. Parental control also online, with location tracking (by means of additional application) Usage statistics Schedule creation (by interactively learning user behavior) Educational aspects may have to be emphasized (parents will decide easier to buy) All elements are designed to keep the user engaged. Please note that this proposal is not final. Parts of it may change in the future and new parts will be added Concluding remarks

15. Thank you!