1. Study Abroad Project – Dummy Pack Darren Gest, Charlotte Jung, Erika Long, Girish Narang

2. Situation Study abroad attendance is a top priority for Owen Graduate School of Management. Complication Students are not signing up for study abroad opportunities. Question How can Owen Graduate School of Management increase participation is study abroad? Answer Owen Graduate School of Management need to enhance the program structure and corresponding marketing efforts. Executive Summary Rationale General Lack of Awareness Program Infrastructure Administrative Support Process Importance Marketing LocationLengthMod LogisticsCareerFinancial

3. Draft 65% of Owen students have either “never heard of” or “are not clear” on the formal study abroad process General Lack of Awareness - Process Source: Owen Student Survey

4. Draft There are 3 primary reasons why students view the study abroad experience as unimportant: General Lack of Awareness - Importance Source: Owen Student Survey Reason 1 Lack of Academic focus/lessons in class Reason 2 US Centric priorities/Job search is only in US Reason 3 Lack of international exposure/relevance

5. Draft Compared with leading programs, Owen only produces 20% of the necessary marketing materials to promote the program General Lack of Awareness - Marketing Source: Interview Report

6. Draft Program Infrastructure – Location Owen Graduate students are not satisfied with location and school of exchange options. 5 Source: Owen Student Survey

7. Draft Program Infrastructure – Length Owen Graduate students want less time studying abroad. Source: Owen Student Survey

8. Draft Program Infrastructure – “Mod” Owen Graduate students want more freedom to choose “when” they study abroad. Janette says, “I would study abroad but I don’t want to be away from my friends during the first mode of my second year.” “I would study abroad but I don’t want to miss the recruiting season in September.” - A second year student Source: Interview Report

9. Draft Administrative Support – Logistics 100% of students currently (or intending) to study abroad feel lack of support from program administration. “I have felt completely alone throughout this process. I don’t know how I’ll get there or where I’ll be living. It would be helpful if I had more support from Vanderbilt.” – Lindsey White, Milan Study Abroad 2010 Source: Interview Report

10. Draft Administrative Support – Career/Networking Compared to top programs, Owen does not offer enough career and networking opportunities. Source: Owen Student Survey International companies recruiting on home campus International database contacts International projects available to students 1 50 500 0 25 VanderbiltAverage Top ProgramsVanderbiltAverage Top ProgramsVanderbiltAverage Top Programs

11. Draft Administrative Support – Financial 60% of students say if there was financial help they would be more inclined to study abroad. Source: Interview Report