1. THE PRICE

2. MARKETING MIX PROMO- TION PRODUCT PRICE PLACE MARKETING MIX Pricing is one of the four elements of the marketing mix.

3. THE PRICE = the amount which people pay for a product = the amount which the company sells the product for 45 € $1000 $890 £1,2 459,- Kč

4. WHAT DOES THE PRICE DEPEND ON? It depends on: Costs of production Competitive prices Demand Business goals and marketing objectives Other factors: demographic, economics, political …

5. PRICING STRATEGIES Companies use pricing strategies to influence the customer. They want to persuade customer to buy goods. Companies may use a variety of pricing strategies.

6. EXAMPLES OF PRICING STRATEGIES Premium pricing Penetration pricing Psychological pricing Freemium Discounts etc.

7. PREMIUM PRICING Premium pricing strategy establishes a price higher than the competitors. The company wants to persuade buyers that the product is very quality (it´s better than competitive product). PREMIUM QUALITY FOR YOU NEW ON MARKET !!! 520000 €

8. PENETRATION PRICING The opposite of premium pricing. The company sells with a low price to attract buyers. The company hopes that the customers try the product and then they will buy it again. 135,- 133,- 128,- 141,- 86,-

9. PSYCHOLOGICAL PRICING Pricing designed to have a positive psychological impact. OUR BURGER ONLY $3.95

10. FREEMIUM It describes a business model when you get basic product or service free of charge. But you pay (and not a few) for advanced features. BASIC FREE OF CHARGE FOR A BETTER FUNCTIONING £ 45

11. DISCOUNTS Discount for prompt payment – if you buy in advance, you pay less. Quantity discount – you pay less if you buy more. First moment!!! 15.000,- Kč After Christmas 18.900,- Kč 6,90 Kč 4 and more pcs 5,90 Kč

12. DISCOUNTS Seasonal discounts DECEMBER 15 100€ JANUARY 10 75€

13. Resources: http://economictimes.indiatimes.com/definition/marketing-mix http://en.wikipedia.org/wiki/Pricing_strategies http://smallbusiness.chron.com/different-types-pricing-strategy- 4688.html http://openclipart.org www.pixabay.com