2. What’s next? Richard Eyre – Chairman, IAB

3. Richard Eyre CBE Chairman Internet Advertising Bureau WHAT’S NEXT?

5. ‘From here, the world changes faster than you can imagine. This is where it gets good, where it gets thrilling, frightening, inevitable’.

6. “This is now a world of individual empowerment. Power continues to shift from state to citizen; employer to employee; corporation to consumer. Communities are atomised, activism is rife, influence is assymetrical” Robert Phillips

7. Networked markets are self- organising faster than our companies

8. Social media Connected devices Individuality

9. Networked markets are self-organising faster than our companies Social media Connected devices Individuality Personalisation

10. Networked markets are self-organising faster than our companies Social media Connected devices Individuality Personalisation Relationship

11. Lifetime value of a customer Brand loyalty Premium pricing

12. Lifetime value of a customer Brand loyalty Premium pricing Culture change?

17. Marketing can no longer be a brand’s clothing. It must be its skin

18. Marketing can no longer be a brand’s clothing. It must be its skin A brand’s identity is not separate from its owner’s reputation

19. Marketing can no longer be a brand’s clothing. It must be its skin A brand’s identity is not separate from its owners

20. Marketing can no longer be a brand’s clothing. It must be its skin A brand’s identity is not separate from its owner’s reputation Change dreary CSR

23. Passion

25. You?

26. Consistency Online – Offline Sales – Marketing Investor Relations - Consumer PR

27. Conversation

29. “In just a few more years, the current homogenized ‘voice’ of business – the sound of mission statements and brochures – will seem as contrived and artificial as the language of the C18 French court”

30. Normal people join in the conversation Openness

31. Normal people join in the conversation Openness Real time all the time

32. Normal people join in the conversation …and answer the phone Openness Real time all the time

33. Normal people join in the conversation …and answer the phone Openness Real time all the time Customers want brands to succeed

34. Normal people join in the conversation …and answer the phone Openness Real time all the time Customers want brands to succeed Don’t forget the mobile site

35. Respect

36. Privacy

37. Respect Privacy Making amends

40. Re-invention of Marketing WHAT’S NEXT?

41. Re-invention of Marketing The company’s most valuable assets are managed in Marketing WHAT’S NEXT?

42. Re-invention of Marketing The company’s most valuable assets are managed in Marketing Opportunity WHAT’S NEXT?