1. Premium eliquids distribution in CIS 20 june 2015

2. What are premium eliquids in US?
first top 20 brands entered the market since 2010
complex and unique flavors (>5 aromas, or VCT)
not standard packaging
RRP > 25$/30 ml
examples: 5pawns, Ripe vapes, SMAX, SB, etc.
What are premium eliquids in CIS?
not Chinise eliquids
RRP > 15$/30 ml
not CIS made juices / not “kitchen made”

3. Good to great
local testing team with vaping experience (tested > brands)
$ in turnover and re-stocking “in time”
be the first on the market (exclusive distro agreements)
good pricing policy (2-3 levels of agents)
good sales and CRM team (10+ specialists)
”white papers”
analytical equipment (NO diacetyl, acetyl propionyl or acetoin, WTA, ONLY USP components + lab)
factory assessment (no “juices”!) 3

4. 1 of 20 is the star Dream testing team
5-10+ vape professionals (chemical, food, medical experience)
every new taste should make and add-value to the product line
targeting different market niches
international expo participation
new samples testing > 3-5 brands / week
1 of 20 is the star 4

5. every 1$ of sales need 2$ of investments in inventory
Need more cash?
CAGR in CIS > 30%
DYNAMICS - 15% of positions changed every month
NO PLANS - new clients growth is unexpected
NO DEBTS - young industry can not be leveraged
every 1$ of sales need 2$ of investments in inventory 5

6. In the big family don't клювом “клац-клац”*
need time for first orders to check the market
only large orders = good price
clear market rules for distro (prices open to public)
no competition (local wholesale price < to buy directly)
$ for brand intro to the market
Exclusive agreements to protect the rights
*It’s the early bird that gets the worm 6

7. Multi level motivation
average retail margin %
3-4 levels of pricing policy to get 10-30% between each level
K (retail/lowest wholesale) = 2-3
fixed RRP bottom price control
Only clear market with strict control 7

8. Clients can “sleep safe”
Born to be wild
MSDS and other certs
import taxes, VAT, official procedures
local certification and USP grade check
local package sales requirements
18+ sales
Clients can “sleep safe” 8

9. Know your product specific certificates from suppliers
should know the owner and see the real production process (f*cking KARMA!)
analytical equipment
real CIS lab tests 9

10. +Local staff
-PR
-clients
-production 10

11. Keep to the roots local testing team $ in turnover
exclusive distro agreements
good pricing policy
CRM team
”white papers”
analytical equipment
no “juices”! 11

12. So who is on top in CIS? / 30 ml real nigga shit working hard brands
no money
no honey
/ 30 ml
shot

13. NEVER GET BURN