1. TIMELESS ATTIRE Market Segmentation by Brett Parrett

2. Target Market MOSTLY Consumer/ Differentiated market based company

3. Fundamental factors Demographics: -ages- 18-55 yrs. -gender- male and female -race- 60 % Caucasian, 10% Latino, 10% African American, 10% native American Geographics: -countries- U.S.A. - states- ok, tx, mo, ak, ks

4. Marketing Mix PRODUCT : - DRESSES- UNDERGARMENTS - SUITES- HATS - BOOTS- antiques - GLOVES- replicas - PANTS- …by request - SHIRTS

5. MARKETING MIX CONT… PRICES : - premium pricing / 10% interest - FABRIC- $4.00 A YARD - LEATHER- $6.95 PER SQ. FT.

6. Marketing Mix Cont… Promotion: - flyers - word of mouth - internet advertisement - history magazine ads Distribution: - in-store pick up - shipping

7. Marketing research Statistics formed by: - customers purchase behavior (online) - customers purchase behavior (in-store) - surveys (online) - surveys(in-store)

8. Questions 1.Why is the material so expensive? 2. Why is authenticity so important? 3. what type of people or groups judge the events? 4. Why does your business only focus on premium pricing? 5.Would there be any consideration for sales or discounts?

9. Questions cont… 6. Why is the age range so broad in demographics? 7. Why is your business MOSLTY a consumer based market? 8. Why will your business be confined to only the U.S? 9. DOES YOUR BUSINESS FOCUS ON JUST ONE TIME PERIOD? 10. What would keep someone from going to someone else for these products?