1. ELANDSCAPE GTM

2. Table of Contents Value Proposition GTM Target for the Next One Year Selling to Target Market Marketing Strategies Partnership Strategies Pricing Strategies Expected Revenues

3. Value Proposition - Households For single family detached homeowners in the US, eLandscape.com offers an online solution dedicated for all your landscaping needs, which unlike that of Angies List, and Craigslist, is a complete lifecycle solution, from inception to completion and maintenance, by providing the capability to search, find, review, create projects and coordinate easily with landscaping service providers, saving significant time and money that otherwise would have spent in miscellaneous tasks that do not add value to the landscaping project.

4. Value Proposition - Businesses For residential landscaping businesses in the US, eLandscape.com offers a dedicated online portal for landscaping needs, which unlike that of Angies List, and Craigslist, is a complete lifecycle solution that induces homeowners to use eLandscape services for a continued period of time, and allows businesses to find their work and projects at one single online portal, saving significant time and money that otherwise would have spent in miscellaneous tasks that do not add value to the landscaping project.

5. GTM Target for the Next One Year Note: No revenues or members during first 6 months when Portal will be under construction Deliverables by the end of the first year Target Total Individual Members Basic members: 2,000. m/m growth: 50% Paid Members: 500. m/m growth: 30% Total Business Members Basic Members: 400 and m/m growth: 20% Paid Members: 250 and Month/Month growth: 10% Total Revenue$10,000

6. Target Market Segment Target Segment: Residential Landscaping in the US, with a niche focus on single family detached homes Target Landscaping Service Seekers Target Landscaping Service Providers Homeowners of single family detached homes in the US Individuals, professionals, small businesses, contractors, Landscaping designers and companies, who provide some sort of service in a Landscaping project

7. Reaching the Target Market Service Seekers - Ads on social networks - Referral promotions - Craigslist ads - Reaching shoppers of home depot Service Providers - Yellow pages, members of AngiesList, Craigslist and HomeAdvisor - Pull method to offer trial memberships

8. Marketing Mix - Product Online Portal with the following mandatory features in the first version. CategoryFeatures Landscaping ProjectProject creation, life cycle Specify Tags about project Visual Tools to help identify project status Reviews of service providers, individuals MaintenanceMaintain records of past projects, maintenance work Awareness, EducationForums, Best practices, Online Videos Integration with Social NetworksFacebook Twitter Share Link

9. Marketing Mix – Pricing Overview Member TypePricing Service SeekersBasic: Free Premium: - 3.99/month or - 2.99/month paid annually (25% savings) Service ProvidersBasic: Free Premium: -19.99/month or -14.99/month paid annually (25% savings) AdsTBD

10. Marketing Mix – Pricing for Service Seekers – Feature Differences

11. Marketing Mix – Pricing for Service Providers – Feature Differences

12. Marketing Mix - Promotions

13. Marketing Mix – Place/Routes to Market

14. Partnership Strategy eLandscape depends on reputed freelancers to provide content in the forums/education/awareness/news letters section, to induce and retain members However, eLandscape DOES NOT depend on any other partners to resell its services

15. Other GTM Strategies – Member Acquisition Goal is to divert the members of competing sites like AngiesList, HomeAdvisor and Craigslist. Telemarketing/E-mail marketing to reach out to these members and educate, convince about the value proposition and offer free 1 month membership

16. Expected Sales – 1 Month after Launch Line ItemValueBookings Revenue Household Members Basic100- Premium40 $160 Business Members Basic40 - Premium30 $600 Total Revenue $760

17. Expected Sales – 6 months after the Launch Jan-14Feb-14Mar-14Apr-14May-14Jun-14Total over 12 month 159.60207.48269.72350.64455.83592.582,035.86 599.70659.67725.64798.20878.02965.824,627.05 759.30867.15995.361,148.841,333.851,558.416,662.91 Revenue Subscriptions: households Subscriptions: businesses Total revenue