1. Unit 3 Effective Communication BMA-IBT-6 Use professional oral, written, and digital communication skills to create, express, and interpret information and ideas.  6.1 Exhibit appropriate business (oral, written, and digital) communication skills needed in the workplace to facilitate information and communication.  6.2 Explore social media etiquette and importance of digital presence.  6.3 Produce written communications that utilize proper tone, grammar, and bias-free language for the workplace. A. Resume  6.4 Employ critical thinking and problem-solving strategies both individually and collaboratively to solve real-world and/or business-related problems.  6.5 Using presentation software, create and deliver simple, clear and compelling presentations effectively to target audiences.  6.6 Use technology to enhance the effectiveness of communication in a business environment.  Email, video conferencing, phone conferencing, instant messaging, online chat, blogs, newsgroups, list serve, etc.  6.7 Use appropriate technology to plan, develop, practice, and present material to different types of audiences for specific business purpose. A. Research paper, web site, multimedia presentation, publications, speech, online media, video, avatar, etc.

2. EQ: What is the difference between oral, written, and digital communication? 6.1 Exhibit appropriate business (oral, written, and digital) communication skills needed in the workplace to facilitate information and communication.

3. OralWrittenDigital

4. Objectives  What are the key concepts of oral communication?  What are the three elements of oral communication?  What are the steps for planning a successful oral presentation?  How do you use the 9 steps of oral communication to design a presentation outline?  How do you analyze the strengths and weaknesses of a presentation?

5. Oral Communication Defined  Expressing ideas and information as well as influencing others through the spoken word Can also include nonverbal communication  Important for any career, whether you use it in informal conversations or business presentations  Key Concepts: speaker, message, channel, receiver, feedback, noise, context

6. Three Elements of Oral Communication  Content: information conveyed in presentation  Organization: structure of presentation  Delivery: means of communication

7. Steps for Planning a Successful Oral Presentation 1. Determine a general purpose 2. Analyze the audience 3. Choose a specific purpose 4. Research the topic 5. Organize and outline the presentation 6. Visual aids 7. Practice 8. Delivery 9. Assessment

8. Step 1 Determine a General Purpose  Purposes: Inform Persuade Entertain/move

9. Step 2 Analyze the Audience  Relate your message to your audience’s knowledge, beliefs, and interests  Study demographic data  Consider size, setting, and prior disposition toward the topic and yourself  Important to present the most relevant information while avoiding offense

10. Step 3 Specific Purpose  Narrow your topic  Ex: General purpose: inform Specific purpose: Provide information about the current issues affecting Georgia agriculture  Should be explicitly stated in introduction

11. Step 4 Research Topic  Gathering facts, figures, testimony, and examples  Establishes credibility Competence: speaker’s knowledge of subject Character: speaker’s trustworthiness

12. Step 5 Organizing and Outlining  Introduction Attention-getter Thesis Preview statement  Body: 2-5 main points  Conclusion Summary of main points Strong concluding statement

13. Step 5 continued Organizing and Outlining  Organizational patterns Chronological Spatial Topical Cause-effect Problem-solution  Connectives Transitions, internal previews and summaries, signposts

14. Step 6 Visual Aids  Should add to the presentation  Visible to audience  Talk to audience, not visual aid  Explain visual aids to audience  Can be PowerPoint, graph, chart, DVD, transparency, people, etc.

15. Step 7 Practice  Delivery methods: Manuscript Memorization Extemporaneous Impromptu  Be sure to practice using visual aids  Time your presentation

16. Step 8 continued Delivery  Voice: volume, pitch, pauses, articulation, pronunciation  60% of meaning from nonverbal cues Gestures, eye contact, posture, facial expressions Physical appearance Environment Being late and rushing through presentation

17. Step 9 Assess  Ask for feedback from the audience  Identify strengths and weaknesses of your presentation

18. OralWrittenDigital

19. You are the manager for Zaxby’s in Macon, at store #232. Recently, there has been an ongoing issue with employees not clocking out for their breaks; therefore, they are getting paid to take breaks. You need to tell all employees in your section to make sure that they are clocking out when they take a break and clock back in when they return from their break. Create an email message to your employees that is 3-7sentences long that will get your point across! Remember that this is their first warning and you should not threaten the employees or be rude, but be firm and say what you mean. At the end of your email, type: your first and last name - Manager Zaxby’s #232 18574 Pio Nono Ave Macon, Georgia 31204 3.Be sure to create an appropriate and effective subject line that will catch your employees’ attention based on what you will be discussing in your email. 4. Your email should be sent to (enter your work email address here)