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Company Presentation September 15, 2010 www.deduple.com CONFIDENTIAL
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Agenda 1.Mobile Data Trends 2.Enhancing TEM Solutions 3.Solution Overview 4.Cloud Service 5.Appliance Deployment 6.Client Technologies 7.Pricing and Economics 2
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Mobile Data Trends Increasing international data roaming (IDR) Dramatic growth in data usage Industry push toward – tiered data plans (e.g. AT&T Mobility) – usage based billing (e.g. Verizon Wireless) 3
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Mobile Device Evolution Increasing processor speeds Increasing storage capacity More bandwidth 3G 4G Apps proliferating Data consumption growth First GSM Phone 1992 Analog Phone 1983 First WAP Phone 1999 First Bluetooth Phone 2001 First GPRS Phone 2002 Phone, PDA & Camera 2003 Global Roaming 2004 First iPhone 2007 1GHz CPU Phone 2009 First 3G Tablet (64GB) 2010 HSPA+ Data Card 2010 4
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Mobile Data Trends 117% CAGR Source: Coda Research 5
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Mobile Data Trends Source: Nielsen & RySavy Research 6
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Mobile Data Trends Source: Collins Stewart Equity Research 7
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Mobile Data Trends Source: Ratsavy Research 8
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Mobile Data Trends – Source? soursoursources 9
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Agenda 1.Mobile Data Trends 2.Enhancing TEM Solutions 3.Solution Overview 4.Cloud Service 5.Appliance Deployment 6.Client Technologies 7.Pricing and Economics 10
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Enhancing TEM Solutions TEMDeduple Reduce Telecom CostsReduce Mobile Data Costs Account VisibilityGranular Data Usage Visibility Dispute ManagementRoaming Content Control Operator Plan MatchingReal-time Roaming Control 11
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Agenda 1.Mobile Data Trends 2.Enhancing TEM Solutions 3.Solution Overview 4.Cloud Service 5.Appliance Deployment 6.Client Technologies 7.Pricing and Economics 12
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Solution Overview 13
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Solution Overview Immediate deployment Roaming data control Real-Time value reporting Integrated TEM solution Flexible client support Total online data security Patented technology 14
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Agenda 1.Mobile Data Trends 2.Enhancing TEM Solutions 3.Solution Overview 4.Cloud Service 5.Appliance Deployment 6.Client Technologies 7.Pricing and Economics 15
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Cloud Service (easy trial) Cloud proxy to the internet Deploy immediately Designed to reduce web traffic Secure Easy management System-wide reporting Easy to try 16
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Agenda 1.Mobile Data Trends 2.Enhancing TEM Solutions 3.Solution Overview 4.Cloud Service 5.Appliance Deployment 6.Client Technologies 7.Pricing and Economics 17
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Appliance Deployment (further cost reduction) Secure internal apps Within corporate VPN Virtual or hardware Optional hybrid cloud service Cloud based value reporting 18
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Agenda 1.Mobile Data Trends 2.Enhancing TEM Solutions 3.Solution Overview 4.Cloud Service 5.Appliance Deployment 6.Client Technologies 7.Pricing and Economics 19
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Client Manager Functions Ensure efficient usage of EC2 Instances: Assign clients to available EC2 instances Relinquish EC2 resources at session end Worldwide availability to millions of clients Intelligent brokerage and authentication 20
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Primary Client Functions Patented technologies aimed at: Dramatically reducing 3G/4G payload by removing redundancy during costly roaming sessions Monitoring roaming data usage and issuing warnings imposing restrictions based on self-imposed / company-imposed policy limits Real time granular reporting of network usage 21
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Client Technology Roadmap Applications Internet Explorer | Chrome | Firefox | Safari | Facebook Operating Systems Windows 7 | Android | iOS4.0 | Blackberry OS Devices Laptop | iPad | tablet | iPhone | Blackberry | HTC Smartphone 22
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Agenda 1.Mobile Data Trends 2.Enhancing TEM Solutions 3.Solution Overview 4.Cloud Service 5.Appliance Deployment 6.Client Technologies 7.Pricing and Economics 23
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Pricing $0.05 per MB deduped $20.00 software and setup fee per client device $4.00 maintenance fee per device per year 24
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Data Reduction Economics 25 Verizon USB 1000 Global Modem: EVDO and HSPA Global Access – Premium Plan $220/mo with 2 yr contract Max IDR/Mo (MB)200 Overage $MB$5.12 Deduple $MB$0.050 Overage (MB/mo)391 MB977 MB1,953 MB Monthly Overage Cost$2,000$5,000$10,000 Annual Overage Cost$24,000$60,000$120,000 Deduple Cost Monthly Dedupe$20$49$98 One-Time Setup Fee$20 Annual Maintenance$4 Total Year 1 Cost$258$610$1,196 30% Data Reduction Verizon bill/mo$1,400$3,500$7,000 Deduple bill/mo$22$51$100 Net Savings/mo$578$1,449$2,900 Year 1 Net Savings$6,942$17,390$34,804 Year 1 Net Savings %28.9%29.0% 40% Data Reduction Verizon bill/mo$1,200$3,000$6,000 Deduple bill/mo$22$51$100 Net Savings/mo$778$1,949$3,900 Year 1 Net Savings$9,342$23,390$46,804 Year 1 Net Savings %38.9%39.0%
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Data Reduction Economics 26
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Mobile Data Expense Reduction
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