1. The Fresh Produce Sector Governance Trends Anne-Marie Arts

2. New Zealand Commercial Director Spokesperson, Food Safety New Zealand Representative, Food Safety Committee Financial Director

3. International Produce Industry Trends Developed nations Supermarkets are loosing market share in favour of independents & markets Seasonal produce is available year around but consumers are not happy Online shopping is increasing The ‘High Street’ is back in favour Supply chains are becoming more technical and complex The consumer is becoming more demanding Developing nations Supermarkets are gaining market share from traditional wet markets More produce is finding itself into developed nation stores Global retail concepts are competing with local versions Supply chains are still producing extraordinary wastage (India 35%) Supermarkets often buy imports due to lack of trust in local equivalents The consumer is becoming more demanding

4. Produce – One of the World’s Oldest Industries Right back to the Phoenicians International Cooperation therefore no problem

5. Governance – internationally I The International Federation for Produce Standards (IFPS) is composed of produce associations from around the globe. The group provides an international forum to address issues which require international harmonisation or standardisation for the produce sectors. IFPS is the first incorporated fresh produce body constituted of national organisations providing direct representation of their respective countries’ constituents.

6. The IFPS Agenda Standards PLU Numbers Food Safety Anything else that effects the Produce Industry

7. Example: GS1 Traceability Guidelines Developed by GS1 – guided by IFPS

8. The International Fruit and Vegetables Alliance Mission To encourage and foster efforts to increase the consumption of fruit and vegetables globally for better health by supporting national initiatives, promoting efficiencies, facilitating collaboration on shared aims and providing global leadership. All of which is based on sound science. Governance – internationally II

9. Example: Scientific Clearing House IFAVA and our members will continuously identify and share new and important scientific studies and reviews to provide context and highlight opportunities relevant for the promotion of better health related to F&V intake

10. Governance – New Zealand The only Pan-Produce Industry Association Growers Wholesalers Service Providers Retailers

11. New Zealand Internationally Paula Dudley, United Fresh Co-Chair Dr Hans Maurer, United Fresh Chair

12. Horticulture New Zealand’s Strategy for 2020 Released July 2009 http://www.hortnz.co.nz/communications/pdfs/HortNZStrategyOverview.pdf

13. The Last Word “Man who sits with mouth wide open waiting for roast duck to fly in, waits a long time!”