1. U.S. Commercial Service The Security Summit March 9, 2010 Strategies for Selling Internationally Julie M. Osman julie.osman@mail.doc.gov www.export.gov

2. U.S. Commercial Service Our mission:  To promote the export of goods & services from the United States, particularly by small- and medium-sized businesses  To represent U.S. business interests internationally  To help U.S. businesses find qualified international partners The U.S. Commercial Service is a program of the U.S. Department of Commerce’s International Trade Administration.

3. Trade specialists in 108 U.S. cities and more than 150 posts in 80 countries worldwide... Our Network & What it can do for you We can... Locate international buyers, distributors & agents Provide expert help at every stage of the export process Help you to enter new markets faster and more profitably

4. Products & Services Market Intelligence Trade Counseling & Advocacy Gold Key Matching Service International Partner Search Due Diligence Reporting Trade Shows

5. Export.gov – portal to US Government Export Info A collaborative effort with the 19 Federal Agencies that offer export assistance and services, managed by the DOC/International Trade Administration Information available : International Sales – Marketing International Sales – Marketing International Finance International Finance International Logistics International Logistics Licenses & Regulations Licenses & Regulations Trade Data & Analysis Trade Data & Analysis Trade Problems Trade Problems

6. Market Research The U.S. Commercial Service Market Research Library contains more than 100,000 country and industry specific market reports, web sites, events, and trade directory listings. Included in the Library: Country Commercial Guides - Prepared annually by U.S. Embassy staff, these guides contain information on the business and economic situation of foreign countries and the political climate as it affects U.S. business and foreign investments.

7. Trade Counseling Our trade specialists in the U.S. work directly with our team of experts overseas in getting you all the information and advice that you need. We can help you:  Determine the best markets for your products & services  Evaluate international competitors  Identify and comply with legal and regulatory issues  Settle disputes  Learn about cultural issues and business protocol

8. The Advocacy Center The U.S. Commercial Service’s Advocacy Center ensures that sales of U.S. products and services have the best possible prospects abroad. Assistance may include: Visits to key foreign officials by high-ranking U.S. officials Visits to key foreign officials by high-ranking U.S. officials Direct support from U.S. officials stationed overseas Direct support from U.S. officials stationed overseas Letters to foreign decision-makers Letters to foreign decision-makers U.S. export credit agency financing support to qualified U.S. companies U.S. export credit agency financing support to qualified U.S. companies Advocacy Center efforts are coordinated with U.S. officials stationed at our embassies around the world and other U.S. government agencies to provide companies with maximum assistance.

9. Gold Key Matching Service  Pre-screened appointment schedule arranged for you before you travel overseas  Customized market and industry briefings with our local trade specialists  Timely and relevant market research  Post-meeting debriefing with our trade specialists and assistance in developing appropriate follow-up strategies  Help with travel, accommodations, interpreter service, and clerical support

10. International Partner Search 1. You provide your marketing materials and background on your company 2. Then we use our network of international contacts to interview potential partners and provide you with a list of up to five pre-qualified partners  Save valuable time and money by working only with pre-qualified international partners that are interested in selling your products and services.  Obtain high-quality market information on the marketability and sales potential for your products and services.  Get all this information in 15 days.

11. Upcoming Trade Events MARCH International Distribution Agreements webinar – multiple industry sectors (3/23/2010) online International Security Conference West 2010 – security/safety equipment (3/24 - 3/26/2010) Las Vegas London 2012 Olympics – Security Opportunities webinar – security/safety equipment (3/25/2010) online APRIL Expo Seguridad Mexico 2010 – security/safety equipment (4/20 - 4/22/10) Mexico City, Mexico Global Security India 2010 – security/safety equipment (4/28 - 4/30/2010) New Delhi, India MAY IFSEC UD 2010 – security/safety equipment ( 5/10 – 5/13/2010) Birmingham, United Kingdom

12. What Our Clients Say “Thanks to support from trade specialists at the U.S. Embassy, we not only saved jobs, but continue to increase our exports” Ford Meter Box, Wabash, IN “In only six months, local trade specialists helped me get quality distributors covering 13 foreign markets” Excel Holdings, Leesburg, VA “Using the U.S. Commercial Service’s foreign market research, we now export to more than 70 countries and have received a presidential award for our export success.” Ampro Electronics, Los Angeles, CA “Trade shows supported by the U.S. Commercial Service are a great way to reach the right foreign buyers” Artcrete, Natchitoches, LA