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Published byCuthbert Horn Modified over 9 years ago
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E-Commerce Presentation By Group 2
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貿商子電 之 景背虎雅
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What is Yahoo! ? “Yet Another Hierarchical Officious Oracle” “Rude, Unsophisticated, Uncouth”
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Overview When 1994, David Filo & Jerry Yang Why Hobby, Global Brand, & do some Change How Increasing B2B elements (70% U.S. Workplace)
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History Home-brewed lists of favourite links Too Long and Unwisely Broke into Categories Subcategaries The concept borned!! Spread quickly Traffic and enthusiatic reception Potential Business???
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History March, 1995… Successful Investment, e.g. Apple Com… Initial Inv nearly $2 million Potential growth Shop for mgn team Today… A leading Global Internet Communications, commerce, and media company.
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Majority of Yahoo! Co-founder: Jerry Yang – Chief Yahoo, Director Develop strategies, Guide the Future David Filo – Chief Yahoo Key Technogist
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Majority of Yahoo! Chairman, CEO & Director COO CFO, Executive Vice President, Finance and Administration
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Milestone 1994 - Yahoo! created 1995 - Yahoo! incorporated 1996 - Publicity owned company, 1 st Ad. 1997 - 5 new services & 4 new district 1998 - 13 new services & 5 new district 1999 - 13 new services & 6 new district 2000 - 13 new services & 3 new districe 2001 - 9 new services 2002 - Co-branded with SBC Dial service
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貿商子電 之 務服虎雅
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Services Commonly used –search engine –Information –Entertainment –information Management –World Yahoo!s
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Niche market: –e.g. education, pets, health Business: –B2B e.g. (web hosting, servers, business support…) –B2C e.g. (billpay, lodging, career...) Services
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貿商子電 之 政財虎雅
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Financial Report
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Market Distribution Covered 25 cities 13 languages Good network
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Cities which covered Asia (Hong Kong, China,India, Korea, Singapore & Taiwan) Australia & New Zealand (Australia & New Zealand ) Canada (Toronto, Montreal & Vancouver ) Europe (Denmark, France, Germany, Italy, Norway, Spain, Sweden & U.K.) Latin America (Argentina, Mexico & Brazil ) USA ( California & New York ) Current openings in Central London
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Main Competitors Google Microsoft Network ( MSN ) Lycos AltaVista Netscape Netcenter Sina
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Competitive advantages E-shopping Search Engines
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E-shopping 21 Cooperators Highest in use and bowers Visitors –Yahoo 180,000, Amazon 130,000 160% Customers
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Search Engine Yahoo is a directory Search result - High quality links & easiest
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Search Engine Yahoo is a directory Search result - High quality links & easiest
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睇收謝多 會再次下
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