1. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Chapter 02: The Internet, the Web, and Electronic Commerce

2. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-2 Introduction The Internet is often referred to as the Information Superhighway because it connects millions of people across the globe.The Internet is often referred to as the Information Superhighway because it connects millions of people across the globe. Unlike a typical highway, the Internet moves ideas, data, and information through networks.Unlike a typical highway, the Internet moves ideas, data, and information through networks. The Web provides an easy-to-use, intuitive multimedia interface to connect to the Internet.The Web provides an easy-to-use, intuitive multimedia interface to connect to the Internet. Competent end users need to be aware of the resources available on the Internet and the Web.Competent end users need to be aware of the resources available on the Internet and the Web.

3. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-3 The Internet and the Web The Internet is the largest global network, connecting smaller networks worldwideThe Internet is the largest global network, connecting smaller networks worldwide The Internet was launched in 1969The Internet was launched in 1969 –National computer network –US funded project called ARPANET The World Wide Web or WWW was introduced in 1991 at CERNThe World Wide Web or WWW was introduced in 1991 at CERN

4. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-4 Common Internet Uses CommunicatingCommunicating –Exchange e-mail –Discussion groups Online ShoppingOnline Shopping SearchingSearching –Virtual libraries EntertainmentEntertainment Education or e-learningEducation or e-learning

5. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-5 Access Common way to access the Internet is through a Commercial Internet Service Providers (ISP)Common way to access the Internet is through a Commercial Internet Service Providers (ISP) –National Service Providers –Wireless service providers

6. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-6 Browsers Programs that provide access to Web resourcesPrograms that provide access to Web resources Allow you to surf the InternetAllow you to surf the Internet Popular Web browsers include:Popular Web browsers include: –Mozilla Firefox –Apple Safari –Microsoft Internet Explorer –Google Chrome Address or location of the resource must be specifiedAddress or location of the resource must be specified –URL

7. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-7 URLs Uniform Resource LocatorsUniform Resource Locators –All URLs have at least two parts ProtocolProtocol Domain nameDomain name Top-level domains (TLDs) provide further information about the websiteTop-level domains (TLDs) provide further information about the website

8. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-8 More on Browsers Browsers interpret HTML commandsBrowsers interpret HTML commands –Hypertext Markup Language –Contained in a document Display document as a Web pageDisplay document as a Web page

9. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-9 Communication Most popular Internet activityMost popular Internet activity Types of communicationTypes of communication –Electronic Mail (E-Mail) E-Mail –Instant Messaging Instant MessagingInstant Messaging –Social Networking Social NetworkingSocial Networking

10. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-10 E-Mail Transmission of electronic messages over the InternetTransmission of electronic messages over the Internet Basic partsBasic parts –Header AddressAddress SubjectSubject AttachmentAttachment –Message –Signature Line Return

11. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-11 E-Mail Address Example Return

12. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-12 Spam Junk and/or unwanted e-mailJunk and/or unwanted e-mail Computer viruses or destructive programs are often attached to unsolicited emailComputer viruses or destructive programs are often attached to unsolicited email –CAN-SPAM Act Spam blockers use a variety of approaches to identify and control spamSpam blockers use a variety of approaches to identify and control spam Spam blockers are also referred to as:Spam blockers are also referred to as: –Junk mail filters –Anti-spam programs Return

13. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-13 Instant Messaging Extension of email that provides direct, live communication between two or more peopleExtension of email that provides direct, live communication between two or more people Instant messaging programs also include:Instant messaging programs also include: –Video conferencing features –File sharing –Remote assistance Most widely used instant messaging services:Most widely used instant messaging services: –AOL’s Instant Messenger –Microsoft’s MSN Messenger –Yahoo Messenger Return

14. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-14 Social Networking One of the fastest growing uses of the InternetOne of the fastest growing uses of the Internet Three basic categories:Three basic categories: –Reuniting sites –Friend-of-a-friend sites –Common interest sites Return

15. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-15 Blogs, Microblogs, and Wikis Web logs or blogs – postings that are date- and time-stamped and then arranged with the most recent items shown firstWeb logs or blogs – postings that are date- and time-stamped and then arranged with the most recent items shown first Microblogs – short status updates or sentences that answer the question:Microblogs – short status updates or sentences that answer the question: –What are you doing now? Wiki – a specially designed Web site that allows visitors to edit the contents (e.g., fill in missing information)Wiki – a specially designed Web site that allows visitors to edit the contents (e.g., fill in missing information)

16. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-16 Search Tools Search enginesSearch enginesSearch enginesSearch engines Metasearch enginesMetasearch enginesMetasearch enginesMetasearch engines Specialized search enginesSpecialized search enginesSpecialized search enginesSpecialized search engines Content EvaluationContent EvaluationContent EvaluationContent Evaluation

17. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-17 Search Engines Specialized programs to assist in locating informationSpecialized programs to assist in locating information Types of searchesTypes of searches –Keyword search –Directory search Return

18. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-18 Metasearch Engines Return

19. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-19 Specialized Search Engines Return

20. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-20 Content Evaluation Not all information on the web is accurateNot all information on the web is accurate Ways to evaluate accuracy of Web information include:Ways to evaluate accuracy of Web information include: –Authority –Accuracy –Objectivity –Currency Return

21. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-21 Electronic Commerce Also known as e-commerceAlso known as e-commerce Buying and selling of goods over the InternetBuying and selling of goods over the Internet –Business-to-consumer (B2C) Business-to-consumer –Consumer-to-consumer (C2C) Web auctionsWeb auctionsWeb auctionsWeb auctions –Business-to-business (B2B) Business-to-business

22. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-22 Business to Business Involves the sale of a product or service from one business to another (B2B)Involves the sale of a product or service from one business to another (B2B) Primarily a manufacturer supplier relationshipPrimarily a manufacturer supplier relationship Return

23. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-23 Business to Consumer Fastest growing type of e-commerceFastest growing type of e-commerce Three most widely used B2C applications:Three most widely used B2C applications: –Online banking –Financial trading –Shopping Return

24. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-24 Consumer to Consumer Web Auctions Consumer-to-consumer e-commerce (C2C)Consumer-to-consumer e-commerce (C2C) Similar to traditional auctionsSimilar to traditional auctions TypesTypes –Auction house sites –Person-to-person auction sites Return

25. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-25 Security Payment methods must be fast, reliable, and securePayment methods must be fast, reliable, and secure Three basic optionsThree basic options –Checks –Credit card –Digital cash

26. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-26 Cloud Computing Shifts computing activities from users’ desktops to computers on the InternetShifts computing activities from users’ desktops to computers on the Internet Frees end-users from owning, maintaining, and storing software programs and dataFrees end-users from owning, maintaining, and storing software programs and data Three basic components:Three basic components: –Clients (end-users) –Service providers –The Internet

27. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-27 Web Utilities Specialized utility programs that make using the Internet & Web safer and easierSpecialized utility programs that make using the Internet & Web safer and easier –Plug-Ins Plug-Ins –Filters Filters –File Transfer Utilities File Transfer UtilitiesFile Transfer Utilities –Internet Security Suites Internet Security SuitesInternet Security Suites

28. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-28 Plug-Ins Programs that provide an enhanced browsing experience by enabling special file formats and multimedia elementsPrograms that provide an enhanced browsing experience by enabling special file formats and multimedia elements Return

29. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-29 Filters Programs that block access to selected sitesPrograms that block access to selected sites Return

30. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-30 File Transfer Utilities Programs that help you upload and download files to and from the InternetPrograms that help you upload and download files to and from the Internet Three popular types of programs:Three popular types of programs: –File transfer protocol (FTP & SFTP) –Web-based file transfer services –BitTorrent Return

31. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-31 Internet Security Suites Programs designed to maintain your security and privacy while on the webPrograms designed to maintain your security and privacy while on the web Return

32. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-32 Careers In IT - Webmasters Develop, maintain, and back-up websitesDevelop, maintain, and back-up websites Acquire, development, and maintain information resourcesAcquire, development, and maintain information resources Work with the marketing department to increase site traffic and monitor the flow of customer interactionsWork with the marketing department to increase site traffic and monitor the flow of customer interactions

33. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-33 A Look to the Future Web-Accessible Refrigerators “Smart” appliances in homes will have their own Web page“Smart” appliances in homes will have their own Web page Refrigerators know what food they containRefrigerators know what food they contain Appliance could send an e-mail list to the grocery store for restockingAppliance could send an e-mail list to the grocery store for restocking Downsides?Downsides?

34. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-34 Open-Ended Questions (Page 1 of 2) Discuss the Internet, including its origins and most common uses. What activities have you participated in? Which one do you think is the most popular?Discuss the Internet, including its origins and most common uses. What activities have you participated in? Which one do you think is the most popular? Discuss Internet communications, including e-mail, instant messaging, social networking, blogs, microblogs, and wikis.Discuss Internet communications, including e-mail, instant messaging, social networking, blogs, microblogs, and wikis. Describe the different types of search engines. Give an example of the type of search that each search engine is best for.Describe the different types of search engines. Give an example of the type of search that each search engine is best for.

35. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-35 Open Ended Questions (Page 2 of 2) Describe electronic commerce, including business-to-consumer, consumer-to-consumer, and business-to-business e-commerce.Describe electronic commerce, including business-to-consumer, consumer-to-consumer, and business-to-business e-commerce. What is cloud computing? Describe the three basic components of cloud computing.What is cloud computing? Describe the three basic components of cloud computing.

36. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-36 Competencies (1 of 2) Discuss the origins of the Internet and the WebDiscuss the origins of the Internet and the Web Describe how to access the Web using providers and browsersDescribe how to access the Web using providers and browsers Discuss Internet communications, including e-mail, instant messaging, social networking, blogs, microblogs, and wikis.Discuss Internet communications, including e-mail, instant messaging, social networking, blogs, microblogs, and wikis.

37. © 2012 The McGraw-Hill Companies, Inc. All rights reserved. Computing Essentials 2012: Making IT Work for You 2-37 Competencies (2 of 2) Describe search tools, including search engines, metasearch engines, and specialized search engines.Describe search tools, including search engines, metasearch engines, and specialized search engines. Evaluate the accuracy of information on the Web.Evaluate the accuracy of information on the Web. Discuss electronic commerce, including B2C, C2C, B2B, and security issues.Discuss electronic commerce, including B2C, C2C, B2B, and security issues. Describe cloud computing, including the three-way interaction of clients, Internet, and service providers.Describe cloud computing, including the three-way interaction of clients, Internet, and service providers. Describe Web utilities including plug-ins, filters, file transfer utilities, and Internet security suites.Describe Web utilities including plug-ins, filters, file transfer utilities, and Internet security suites.