1. May 18, 2010 CLU’s Second Annual Professional Development Day Info Sessions

2. WORKING WITH THE MEDIA Professional Development Day May 18, 2010 Karin Grennan Media Relations Manager University Relations

3. OVERVIEW What is News?Getting the Word OutInterviewsReporters’ AgendasCrisis Management

4. What is News? NewUniqueTied to current events/trendsBroad appealGreat art

5. “We do this every year.” “They did a story last year.” “This is important for CLU.” “These people deserve recognition.” “They just did a story about CSUCI’s program.” What isn’t news?

6. New/unique programs, projects, classes, events Projects tied to recent events/trends Research with broad appeal Public events New service to community Faculty/staff/students with intriguing stories Major awards/honors Story possibilities

7. GETTING THE WORD OUT Notice At least 4 weeks to alert public Seven months for big events 2 weeks to alert media High-resolution jpeg photo Events

8. New Experts Directory (no speeches required) Sign up - Update Faculty Profile (callutheran.edu/profileupdate) Cell phone # Website, blog, LinkedIn, Twitter CLU photo Will be edited Alert when topic is in the news Experts

9. Timely - response to news, upcoming event Strong opinion – not overview of issues New idea Back up with facts/research Powerful writing simple words, short sentences, no jargon 600 to 900 words High-resolution jpeg photo Help with ideas, editing, submission Op-Eds

10. INTERVIEWS Respond immediatelyOrganize thoughtsSpeak simply/translateRelax, but don’t get too comfortableDon’t request questions, story

11. Help with sources, photosKeep it positiveCall back if you need to clarifyPass off problemsLet me know

12. REPORTERS’ AGENDAS Get information quicklyFind expert to summarize researchQuote people with different viewpoints … not to tell the whole story … not to convey everything you said Tell an interesting story in few words

13. CRISIS MANAGEMENT Incident/ pre-interview/ post-interview Notify me ASAPDon’t say, “No comment”Organize thoughtsBe truthful

14. Don’t speak “off the record” Emphasize actions/solutions Treat Echo same as other media

15. QUESTIONS?

16. WASC 101 The Accreditation Process Halyna Kornuta May 18, 2010

17. Session Outcomes Define W.A.S.C. Explain “Accreditation” Identify a Continuous Improvement Cycle Describe Accreditation Events Locate CLU’s accreditation information

18. Accreditation Explained What is W.A.S.C.? What does it mean to be “accredited”? How do we get accredited? What does it mean if we loose our accreditation? Are there any other accreditations?

19. Accreditation Process What are we doing? How well are we doing it? How do we know? How will we improve? Who reviews what we have done?

20. Accreditation Process Seven to ten year cycle Standards that define a quality institution Involves everyone! Opportunity for Continuous Improvement

21. Accreditation Events

22. Accreditation in Action Substantive Change Process MBA Online M Economics Psy D Organizational Leadership Online

23. Improvement Flow www.callutheran.edu/assessment Professional Development Day

24. Session Outcomes Define W.A.S.C. Explain “Accreditation” Identify Continuous Improvement Cycle Describe Accreditation Events Locate CLU’s accreditation information

25. WASC 101 The Accreditation Process Halyna Kornuta May 18, 2010

26. Karissa Oien Melinda Wright koien@callutheran.edukoien@callutheran.edu mjwright@callutheran.edumjwright@callutheran.edu Crossing Barriers: Engaging Faculty, Staff, and Students Through Online Course Evaluations May 18, 2010

27. Overview of Online Course Evaluations Course Evaluation History Online Evaluation Pilot Building Connections Throughout the Past Year Moving Forward

28. Marketing Plan for Students CoursEval Emails –Fall 2008Fall 2008 –Spring 2009Spring 2009 Bookmarks Specialized URL –http://courseval.callutheran.eduhttp://courseval.callutheran.edu Student Newspaper and ADEP Student NewsletterStudent NewspaperADEP Student Newsletter Student Focus Groups Campus reminders Cal E Val

29. Marketing Plan for Faculty Informational Emails –Switching to an online systemSwitching to an online system –Response Rate updatesResponse Rate updates CLU Faculty Meetings CoursEval Team Faculty CoursEval Survey CoursEval analysis by faculty member Professional Development Day Course Evaluation Website for FacultyCourse Evaluation Website for Faculty

30. Marketing Plan for Staff Professional Development Day CoursEval Workshop Course Evaluation Website

31. Moving Forward CLU Marketing Campaign –Advanced Public Relations Comment Analysis

32. Back

34. Bookmark Reminder (front and back)

35. Student Focus Groups Background Conducted three focus groups –Undergraduate –Graduate –ADEP Results BACK

36. Campus Reminders Back MyCLU Portal

37. Cal E. Val

38. Back

39. BACK

40. Karissa Oien Melinda Wright koien@callutheran.edukoien@callutheran.edu mjwright@callutheran.edumjwright@callutheran.edu Crossing Barriers: Engaging Faculty, Staff, and Students Through Online Course Evaluations May 18, 2010