1. All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 New Opportunities of Removable Storage Standard, iVDR for Consumer Electronics September 2004 Kenji Taima SANYO Electric Co.,Ltd. iVDR Consortium

2. All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 1 Information Versatile Disk for Removable usage 1.Removable 2.Open Industry Standard regardless of manufactures 3.Common platform for PC and CE usage 4.Content/Data Protection by PKI 5.Large Capacity and High-Speed Access

3. All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 2 Family 2.5 inch Type 1.8 inch Type ※ 2.5 Serial and 1.8 Serial types are socket-compatible 67 mm Same width with iVDR 110 mm 10mm iVDRiVDR mini 12.7mm 80 mm 1 inch Type iVDR micro 50 mm 8 mm 50 mm TENTATIVE

4. All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 3 Consumer HDD Market Year 2002 Year 2005 AV Devices PC 70% 30%

5. All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 4 HDD AV Recorder Market Source(2000.Nov) : Seed Planning Inc. Shipment (millions) year

6. All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 5 FIXED HDDD-VHS Optical Disk Memory Card Capacity Cost / bit Mobility Shockproof Random Access Speed Versatile Information Scalability with Compatibility Why HDD ? But …

7. All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 6 HDD D-VHS Optical Disk Memory Card iVDRFIXED Capacity Cost / bit Mobility Shockproof Random Access Speed Versatile Information Scalability with Compatibility iVDR, Perfectible

8. All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 7 iVDR Target Domain Long-term Storage (Library) Fixed (Large Capacity) Mobility (Small Capacity) 120mm Optical Disc Memory Card Small Size Optical Disc Size time 3.5” HDD Short-term Storage (Time Shift) iVDR

9. All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 8 Users Benefits 1.Common media platform among home, mobile and car 2.More selective according to capacity, price and usage 2. Keeping compatibility while increasing capacity 3. Benefiting from the rapid progress of density technology (doubling per year)

10. All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 9 Ubiquitous Media TV PC Car navigation & Audio Home Audio Set-Top BOX/PVR HomeServer

11. All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 10 Car Navigation & Audio Navigation-related Content Updated Map Data Recorder PC Video Image Music Map Data AV Data Downloaded Content Broadcasted Content Portability like iPod Broadband to the Car via Internet

12. All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 11 Benefits for Car User 1.“narrow connected” car to broadband environments Large contents such as high-def TV programs recorded in an iVDR at home can be seamlessly brought into the car. 2.No lose of contents, No leak of your private data when change/repair the car Contents and data resides on an iVDR which you simply take out of the car 3.Easy maintenance No need to send the whole set of the device or the entire car for repair when only the HDD is broken

13. All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 12 Prototypes - Car Navigation & Audio

14. All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 13 iVDR-Secure for Content/Data Protection File System Layer Application Layer Physical Layer User Area Secure Area (TRM) 1.Security feature sets are prepared for protection. 2.Content and data to be protected is encrypted under PKI and distributed freely through various channels and timing. 2. Content cannot be played without a license. Encrypted content License for content User partition Secure partition

15. All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 14 iVDR Technical Specifications Specified Under discussion Plan to discuss System Level Security Guideline Security Expansion Command iVDR Volume Recognition Format ATA Command AV Expansion Command File System Application Data Format Interface Hardware Other (FAT,EXT2,etc.)Secure UDF TV Recording Specification Other Application Data Specifications Digital Photo Album Specification Audio Recording Specification Others iVDRiVDR mini iVDR micro

16. All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 15 iVDR Specifications 1/2 Hardware Specification 1.Size (W x D x H mm) : 2. Connector : 3.Shockproof : 4. Connector durability : Interface Specification ATA Standard + AV Expansion* + Secure Expansion (option) * We specified AV expansion commands to expand ATA commands. Those are needed to apply HDD to consumer usage where the real time response is more important than error checking. We proposed the AV expansion commands to T13 and they adopted it in March 2003. So, the AV commands are now standard. 110 x 80 x 12.7 (iVDR) 67 x 80 x 10 (iVDR mini) original 22 pins （ serial ATA ） 900G (when not running) tolerable for the drop from about 70cm height onto a carpet floor 10,000 times

17. All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 16 iVDR Specifications 2/2 1. Secure UDF : recommended for normal iVDR required for Secure iVDR 2. iVDR Volume Recognition Format including Master Boot Record Structure File System Specification Data format and data allocation method for real- time record/playback of 3 digital high-definition channels Application Data Format Specification TV Recording

18. All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 17 iVDR Consortium 57 Member companies (As of Sep. 2004) Consumer electronics CANON, Hitachi, PIONEER, SANYO, SHARP, VICTOR, Funai, Samsung Car Electronics Toyota, Nissan, ALPINE, Clarion, Fujitsu-ten, Denso, Kenwood HDD/PC/BIOS FUJITSU, Hitachi Global Storage Technologies, MAXTOR, Seagate, Phoenix, Matsushita Kotobuki, NTT Comunication PC peripheral ACARD, ALPS, I-O DATA, IOMEGA, MELCO, MITSUMI, STORAGE SOLUTIONS, Tokyo Electron, PEAK Connector DDK, FCI, Iriso, J.S.T., MOLEX SINGAPORE, YAZAKI SYSCOMPLUS Material and Supplier KITAGAWA INDUSTRIES, Hitachi High-Technologies

19. All Rights Reserved, Copyright(c) SANYO Electric Co.,Ltd. 2004 18 More information about iVDR Access to http://www.ivdr.org/http://www.ivdr.org/ Contact with info@ivdr.orginfo@ivdr.org or kenjitaima@rd.sanyo.co.jp