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Published byLeslie Hall Modified over 9 years ago
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If you can’t bring the patient to the hospital, bring the hospital to the patient. Maybe, Baby?
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Advertising Concept: Sponsor a live or recorded stream of an infertility specialist educating viewers and answering submitted questions. Promote heavily in advance of the event, through email, print, on-air and online. Preregistration, live engagement and follow-up opportunities to a very targeted audience. Post event promotion to view the recorded presentation. Audience Engagement: Participants register to ‘attend’ a lecture with a medical specialist. At registration, participants can submit questions and opt-in for follow-up post event. If presented live, during the event, participants can submit questions to have them answered in real time. Registrants receive pre-event reminders, and a link post-event to the recording. Maybe, Baby?
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Execute: Anytime Sell To: 1 sponsor Potential Clients: Hospitals, Fertility Clinics Database Drivers: Promotion drives people to register for special event Drives online interaction, database registrations and email opt-ins Identifies database members Maybe, Baby?
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Campaign: Reach a targeted audience of prospective patients by bringing the webinar right into their homes. Engagement: Your business will be featured in emails, in print/on-air and online promoting this very personal topic. Awareness: Your logo and business information will be highlighted on our “Maybe, Baby?” webinar page. Results: Opted-in registrants interested in additional information, support and consultation. Maybe, Baby?
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You Receive: Your logo/link info on the Maybe, Baby? event registration page on our website Your logo/link info included in emails to our database members promoting the Maybe, Baby? event Inclusion in online and on-air/in-print promotion for Maybe, Baby? Links allowing users to register from your website/social media sites/emails A list of opted-in participants for additional contact You Provide: Medical expert(s) to participate in online webinar and respond to preregistered questions Website/Social Media real estate in support of campaign promotion Promotional Value: $ _____ Your Investment: $ _____ Sales Sheet Maybe, Baby?
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