1. Developing an Action-Oriented Coalition
Keri-Lyn Coleman, MSW
October 16, 2014

2. Objectives
Participants will learn what coalitions are and how they are effective
Participants will identify the key differences between a coalition and a program
Participants will learn the steps in the SPF and coalition building

3. Definition of Community Coalition
“A coalition is a formal agreement and collaboration between groups or sectors of a community in which each group retains its identity but all agree to work together toward a common goal of building a safe, healthy, and drug-free community.”
Community Anti-Drug Coalitions of America (CADCA)
Talk here about DFC is about building effective community coalitions.

4. What do Coalitions Do?
Coalitions develop and implement comprehensive community action plans to change behaviors at the population level

5. Percentage Decline in Alcohol, Tobacco, & Marijuana Use: From Grantee’s First Report to Their Most Recent Report

8. Difference Between a Coalition and a Program
Target and Reach
Approach
Responsibility
Target: entire community vs. sub-population/ the environment vs. the individual
Approach: Multiple strategies across multiple sectors
Responsibility: Implementation is diffused throughout the community

9. Shift from Individual to Population Level
Focus: Individual Behavior
Focus: Policy/ Laws
Goal : Personal Control of ATOD
Goal : Change the social, political, and economic context of ATOD
Tools: Education, Treatment, Small Groups
Tools: Policy, Media, Enforcement
Who: Professional with Client/ Patient
Who: Shared/ Community

10. Difference Between a Coalition and a Program: Approach
Multiple Strategies Across Multiple Sectors
Environmental Strategies

11. Difference Between a Coalition and a Program: Responsibility
Diffused throughout the community

12. Environmental Strategies
Advantages
Effective and Efficient
Immediate Results
Inherently Sustainable

13. Systems Model for ATOD Prevention
ATOD Use
Community Norms
Promotion
Retail Availability
Social Availability
Economic Availability
Enforcement

14. What Coalitions Offer Coalitions can:
Create more public recognition and visibility
Create a coordinated plan, a united front, and a consistent message
Enhance clout in advocacy and resource development
Avoid duplication of services and fill gaps in service delivery
Accomplish what single members cannot

15. Where to Begin? Define problem Recruit a core group of people
Hold an effective meeting
Have a Goal
Have an Agenda
Send Reminders
Invite Strategically

16. Common Barriers to Starting Coalitions
Community is not ready to address the problem
“Turf” issues
Difficulty engaging diverse communities
Lack of financial resources
Few connections within the community
History (organizational or community)

17. Common Challenges Faced by Coalition Staff
Engaging Volunteers
Defining Role(s)
“Shiny Objects”

18. Strategic Prevention Framework

19. Assessment
A comprehensive community assessment will help you identify:
The prevalence of the problem in your community;
Which youth and families are most affected by the problem;
The root causes of the problem; and
What resources and strengths your community has to address the problem
Diagnose root causes
Determine Baselines of Behavior
Prioritizing Targets

20. Assessment Steps to a Community Assessment Create an Assessment Team
Determine What Questions you Want Answered
Identify Sources for Data
Collect Data from Multiple Sources
Analyze Data
Share Information
Develop Plan of Action
Involve people who have expertise and experience in data collection
surveys, focus groups, community forums, or other data are already available to you
public records from your local health department, school district, chamber of commerce, and police department

21. Capacity
The ability of the coalition to make a difference over time and across different issues

22. Community Representation (12 Sectors)
Youth
Parents
Business community
Media
Schools
Youth-serving organizations
Law enforcement agencies
Religious or fraternal organizations
Civic and volunteer groups
Healthcare professionals
State, local, and/or tribal governmental agencies
Other organizations involved in reducing substance abuse

23. Coalition Member Recruitment
Who is directly affected by the problem(s)?
Who else cares enough to want to solve the problem(s)?
Who benefits if the problem(s) is solved?
What individuals or groups can resolve the problem?

24. Coalition Member Recruitment
Find the right person in the organization
Attend their functions, meetings, trainings, etc.
Take them to lunch
Ask what they need
Follow Up

25. Effective Coalitions Enact Formal Governance Procedures
Encourage Strong Leadership
Foster Active Participation of Members
Cultivate Diverse Membership
Promote Collaboration Among Member Agencies
Facilitate Group Cohesion
Zakocs, Rhonda, Edwards, Erikia, Am J Prev Med 2006;30(4):351–361

26. We know the problem and we have the people.
Now what do we do?

27. Planning Develop Coalition Mission and Vision Statements
Create Coalition Logic Model based on Assessment Data
Develop Coalition Goals and Objectives
Choose Array of Evidence-Based Strategies to Address each Goal

28. What is Effective Prevention?
Self esteem
Sobriety checkpoints
Peer refusal
Information dissemination
Increase legal age
Media campaigns
Sobriety checkpoints
Social host policies
Server Training
Keg registration
After school programs

29. Comprehensive Community Action Plan
Goal 1: Reduce alcohol and drug related deaths and other serious consequences in Broward County by 5-% in two years (FL-MEC et al)
Goal 2: Reduce underage drinking among Broward County youth by 10-% (FYSAS)

30. Comprehensive Community Action Plan
Goal 3: Reduce the increasing prevalence of Broward County youth reporting marijuana use by 10-% (FYSAS)
Goal 4: Reduce mental health risk among Broward County youth by 5-%. (FYSAS & YRBSS)

31. Comprehensive Community Action Plan
Goal 5: Build community capacity to promote community wellness (Community capacity is defined by increased funding, implementation of evidence-based interventions, applied research, and quantified impact)

32. Planning When choosing strategies, think about:
Does the proposed strategy meet the identified need?
Is there evidence that this strategy will work to solve the identified problem?
Does your coalition have the capacity to effectively implement the strategy?
Is the community ready to implement this strategy?

33. Implementation Develop Work Plan Follow Work Plan Sets Timelines
Allocates Resources
Assigns Responsibilities
Follow Work Plan

34. Are we reaching our goals and objectives?
Evaluation
Are we reaching our goals and objectives?

35. Evaluation
Coalition Process Evaluation
Coalition Outcome Evaluation

36. Activities (measure process)
Communities and Coalitions Need Information at Each Step of the Process
Problems
Activities (measure process)
Outputs
Outcomes
Short
Intermediate
Long-Term

37. Activities (measure process)
Problems
Activities (measure process)
Outputs
Outcomes
What are the substance use problems in our target area?
YRBSS
FYSAS
School Data
Community Data
Law Enforcement Data

38. Activities (measure process)
Problems
Activities (measure process)
Outputs
Outcomes
What strategies and activities did the coalition implement?
How do the strategies and activities relate to the problems identified?
Were the strategies and activities implemented as planned (i.e. on-time, with identified partners, etc.)

40. Activities (measure process)
Problems
Activities (measure process)
Outputs
Outcomes
How many people (youth and adults) did the coalition/provider reach with services?
How many people did the coalition/provider reach through media (media impressions)?
How many resources did the coalition/provider generate (cash, in-kind, volunteer hours)?
How many community actions did the coalition/provider generate?
Did the Coalition/ provider create Community Change (changes in laws/ policies)?

41. Activities (measure process)
Problems
Activities (measure process)
Outputs
Outcomes
Did the activities lead to results?
Short
Intermediate
Long Term

42. Levels of Data Program Neighborhood/ City (Provider/Coalition)
County (Coalition , Multiple Coalitions and/or Managing Entity)
Region (Managing Entity)
State

43. Who Needs the Data? Provider and Coalition Staff
Stakeholders/ Partners
Community Members
Funders
Policy-Makers (Local, State and Federal)
Researchers

44. Sustainability/ Maintenance
Financial
Leadership/ Membership
Structure
Vision, Mission, Goals, Objectives

45. What Are the Alternatives to Maintenance?
Growing
Spinning Off
Changing Focus
Cutting Back
Ending
Staying the Way You Are

46. Questions?