1. Creating a Year-Round Advocacy Program Marie Sullivan, Director of Governmental Relations NOVEMBER 21, 2013

2. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Why Should You Advocate? You make decisions that affect the education of children in your community. But… Decisions made in Olympia or Washington, DC affect your district’s: –Level of service to school-age children –Programs to help children achieve success –Operations –Budget –Staffing

3. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Advocacy, Not “Arm-Twisting” Advocacy is about speaking up –Share your district’s success stories –You know what works on the ground –Increase understanding about how their decisions impact kids in the classroom Advocacy is about relationships –Get to know legislators and their staff –Understand the process, players, and issues

4. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Getting Started WSSDA opportunities: –Legislative Committee – members elected at Annual conference –Legislative Assembly – voting on positions –Legislative Conference in Olympia –Serve as your board’s Legislative Representative –Regional meetings in the Spring or Fall –Legislative Updates to members –Federal Relations Network (FRN) to interact with Washington’s congressional delegation

5. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Getting Started Community Opportunities: –Speaking to or becoming a member in service club organizations, associations, other boards –Knowing the reporters with the education beat for local media –Attending school-related events –Campaigning – for school director or on levy campaigns –And so much more. Remember: you are the best ambassador for your specific issues

6. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Building a Year-Round Program Create a plan with goals, objectives, strategies Identify what you can do individually, what you need others to do Establish timing that reflects decision-making cycles – what they need to know from you and when Target legislators, community partners, natural allies, potential opponents Pick 2-3 key issues critical to the district Develop messages, materials and a 30-second “elevator” speech related to those issues

7. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Plan: Goals, Objectives, Strategies Be clear about what you want to happen Keep objectives simple Identify multiple strategies to speak up and establish relationships Add some milestones and measurements to help track progress Realize it will take time and is on-going

8. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Plan: Who does What Know what your strengths are; enlist others to help with the plan Make a list of decision makers you know, and one who influences those decision makers – then build a matrix for contacts Do your own research – on the issues, the players, and how decisions affect your district

9. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Plan: Timing is Everything January – May Legislature is in session Governor has 20 days to sign bills after session ends Best advocacy options: Calls, messages Letters or emails (keep them short, simple) In-person Town Halls June – December Legislators in district Task Forces, Work Groups, Agencies preparing reports Best advocacy options: Individual or small group meetings Education special events Community events Updates via email or calls

10. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Plan: Create a Target List Focus on all legislators in the school district – some have overlapping borders –Read the bios on the web, know which committees they serve on, what their education experience is Get to know legislative staff Reach out to community partners, natural allies

11. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Plan: Pick Critical Issues Funding for education tops the list for all districts but if this is one of your issues … –Know how much state money you receive and what it buys, and how much is local funding Know if the issue is federal or state, and what the state’s role is to make a change Pick 2-3 issues to increase a level of understanding with legislators

12. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION How a Bill Becomes Law Bills are ideas that: –Create new law –Add to existing law –Change existing law Bills must pass both the Senate and the House of Representatives during a legislative session

13. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION

14. Learn the Players Legislators from your district and staff –Know committee assignments –Know issues of interest/expertise –Personal information Legislators in leadership Legislators as committee chairs, ranking Committee staff Caucus (political) staff

15. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Learn the Players OSPI Superintendent (separately elected) –OSPI leadership and staff State Board of Education members/staff Education advocate organizations and associations (e.g., WASA, AWSP, WEA, PTA, PSEA, LEV, Stand for Children, PFL, etc.) Other lobbying organizations and lobbyists Other state agencies (DEL, DOH, DSHS)

16. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Example of Existing Activities One-on-One meetings with legislators in district Small group meetings between School Directors and legislators Meal “events” with legislators and community leaders Director Area meetings with legislators Candidate forums Events that bring together legislators, school directors and community partners Coalitions that bring together business, labor, education, community to support education WSSDA Task Forces on focused topics Weekly calls during session

17. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Tips: Calling your legislator During session, call Olympia; during interim, legislators may have a district # Ask for the legislators or specific assistant Give your name, title, school district Focus on one issue/bill

18. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Tips: Calling your legislator State your position, include the “why” or rationale for the position Ask for your legislator’s position Ask for your legislator if you can count on their support or if they need additional information

19. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Tips: Writing your legislator Stick to one subject Be brief – one page letter or one screen email Be positive and polite – thank them for prior support and say “thank you” at end Ask for action – and a response

20. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Tips: Writing your legislator Avoid form letters – make it compelling to the district Get others to write too – more voices get more attention – there is strength in numbers! On emails, use when timing is crucial and include your postal address to show constituency

21. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Tips: Meeting with your legislator Schedule the meeting well in advance Note the subject matter and other attendees Do your homework on the legislator and the issue Prepare the presentation If more than one person attending, pick a spokesperson to lead the conversation

22. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Tips: Meeting with your legislator Introduce yourself and/or team Briefly present your case (2-3 minutes) –Provide “the facts”; avoid emotion or inflammatory words –Note the local impacts of the decision or consequences –Use visuals or compelling stories –Allow for questions, legislators to state their position Leave a one-page summary or statement Follow up with a written “thank you” –Restate your position –Provide answers to questions

23. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Advocacy Year-Round Calendar

24. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Advocacy Resources - WSSDA Advocacy Manual Legislative Updates during session Daily E-clips Web site: www.wssda.org Legislature Web site: www.leg.wa.govwww.leg.wa.gov Hotline: 800-562-6000 Legislative info Center: 360-786-7573

25. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Advocacy Resources Printed Materials –Citizen’s Guide to K-12 Finance http://www.leg.wa.gov/Senate/Committees/WM/Docume nts/Publications/BudgetGuides/2009/K1209.pdfhttp://www.leg.wa.gov/Senate/Committees/WM/Docume nts/Publications/BudgetGuides/2009/K1209.pdf –Washington School Finance Primer www.k12.wa.us/safs/PUB/PRI/primer99.pdf –Organization and Financing of Washington Public Schools http://www.k12.wa.us/safs/PUB/ORG/09/2009OrgFin_Fi nal%20Copy.pdfhttp://www.k12.wa.us/safs/PUB/ORG/09/2009OrgFin_Fi nal%20Copy.pdf

26. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION WSSDA Advocacy Contacts Marie Sullivan, Governmental Relations Director –m.sullivan@wssda.org –360.742-7647 cell; 360.252.3010 desk Nan Laughton, Administrative Assistant –n.laughton@wssda.org –360.252-3011 desk

27. INVEST IN OUR FUTURE THROUGH PUBLIC EDUCATION Save the Date! January 26-27, 2014 Legislative Conference Day on the Hill Registration Open Now! Sponsored by: WSSDA/WASA/WASBO

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