1. USING SOCIAL MEDIA TO REDUCE MENTAL HEALTH STIGMA AND DISCRIMINATION

2. Our partners: Radio Television Digital News Association

3. Social media can help bring about social change. Photo: Mr. T in DC (Flickr)

4. 1 in 4 will have a mental health issue CC Photo: Jesse Vaughan

5. When do we talk about mental health? Usually when there is a crisis, such as a shooting or other violence, or when someone has harmed or killed himself.

6. The Facts About Mental Illness and Violence FACT: People with mental illness are responsible for no more than 5 percent of violent acts in America. FACT: People living with mental illness are more often the victims, not perpetrators, of violence. --National Institute of Mental Health

7. Stigma and Discrimination Difficulty renting an apartment Discrimination in employment Unfair treatment in education Isolation from friends and family

8. Mental Health Stigma in California How willing would you be to accept a person with a mental illness as… – A co-worker?41% – A next-door neighbor?41% – A job applicant?29% – A tenant?31% – A friend?63% – A family member?75% Field Research Corp., June 2012 Adult Decision-Makers 25+

9. Barriers to Seeking Help Stigma Concern about loss of job or social standing Stereotypes Lack of information Fear Mistrust Cultural norms

10. How can we use social media for mental health? http://www.flickr.com/photos/aphrodite/66231929/

11. Combating Misperceptions and Discrimination

12. Marketing is dead. We need to create movements instead. -Kevin Roberts Worldwide CEO of Saatchi & Saatchi Photo: http://www.flickr.com/photos/yukatafish/2616061290/

13. Photo: http://www.flickr.com/photos/davidkjelkerud/2713789232/

14. Step-by-Step Strategy 1.Goals/Objectives 2.Priority Audiences 3.Capacity 4.Tools and Tactics 5.Measure and Evaluate Photo: http://www.flickr.com/photos/pensiero/230717296/

15. Step 1: What are Your Goals and Objectives? http://www.flickr.com/photos/joc67/774419510

16. .75" Step 2: Whom Do You Want to Reach? http://www.flickr.com/photos/hamoid/317021961/

17. Step 3: What is Your Capacity? http://www.flickr.com/photos/dimitryb/351357878

18. Step 4: Which Tools and Tactics Will Help You Reach Your Goals?

19. Step 5: Monitoring/ Evaluation http://www.flickr.com/photos/bionicteaching/3629084631/

20. Social Media Tips for Mental Health http://www.flickr.com/photos/waderockett/171688464/

21. Tips for Social Media Content Share resources, tips, news, encouragement Link to reliable sources. Check links before passing them along. Avoid sharing stories that imply mental illness often causes violence. Positive stories of hope and recovery are powerful. Social interactions reduce stigma. http://www.flickr.com/photos/46459767@N07/6815551892

22. Language Matters http://spicecat.tumblr.com/post/51599789091/drew-a-version-of-this-a-while-ago-for-my

23. Privacy and Safety Issues http://www.flickr.com/photos/ell-r-brown/7227970962

24. ReportingonSuicide.org

25. Be Authentic Photo: http://www.flickr.com/photos/feastoffools/3584066855

27. Be Relevant http://www.flickr.com/photos/brewedfreshdaily89/2824125234/

28. Love is Louder

29. Engage in Two-Way Conversation Photo: http://www.flickr.com/photos/gw1/2666052624/

30. Twitter Chats

32. Building an Online Community Photo: http://www.flickr.com/photos/mallix/2586969604/

34. Find Your Fans Photo: http://www.flickr.com/photos/lafleur/1350302133/

35. #TimetoTalk

36. http://www.flickr.com/photos/charliecowins/2083851923/ Enable Evangelists

37. #MentalPatient Social Media Backlash

38. Tell Your Story Across Platforms

39. InvisiblePeople.tv

40. Introducing Generation Next…  Competition awarding three $4000 Cash Prizes: Film/TV, Journalism, & Social Media  Recognition at the 2014 PRISM Awards ceremony  Mentoring sessions with industry professionals and mental health experts  A collaborative program with Active Minds, a mental health organization led by college students  Curricular resources for faculty and students

41. (866) 284-9767 teamup@eiconline.org eiconline.org/teamup/gen-next/ @MediaTEAMup Questions?