1. IBM Cognos 8 Analysis

2. IBM Cognos 8 Business Intelligence Enables more users to make better, faster decisions Full range of BI capabilities: all user communities receive relevant information how, when and where it is needed Open enterprise-class platform: IT leverages a platform that cost effectively scales to meet growing user demands Frameworks and proven practices: projects get off to the right start with expertise to ensure success on the journey to performance management Reporting AnalysisDashboards Scorecarding Web Office Search Mobile

3. IBM Cognos Addresses Broad Analysis Needs Trending Slice and Dice Trending Slice and Dice Personal exploration Compare & contrast Rotate and nest Work disconnected Sales trend analysis Market analysis Analytical Reporting Drill Analytical Reporting Drill Trending Slice and Dice Trending Slice and Dice Analytical Reporting Drill Analytical Reporting Drill Scenario Modeling What-if Scenario Modeling What-if Model scenarios Reorganize, reshape Compare scenarios Save versions Financial analysis Profitability analysis Analytical Reporting Drill Analytical Reporting Drill Top down view Drillable reports Sort top & bottom Review then query Market shifts Product ranking Analytical Reporting Drill Analytical Reporting Drill

4. Business users Personality Analysis isn’t their day jobs, but they seek more answers Like formatted or simple reports and help on what to look at Requirements Self serve for additional insight Access anywhere Simple, intuitive interface BUSINESS USER

5. Why is this customer performing poorly? Addressing Analysis – Analytical Reporting Reporting & Query Guided analysis with prompted reports Managed pathways via context linkages (drill through, drill down, drill anywhere) Pre-built reports against OLAP sources Ad hoc analysis for BI BUSINESS USER Top down view Drillable reports Sort top & bottom Review then query Market shifts Product ranking IBM Cognos 8 BI Reporting Managed Reporting Ad hoc query Analytical Reporting Drill

6. Light Analysis

7. Drill Down and Show me the Numbers

8. Reporting and Dashboarding

11. When Analytical Reporting is not enough Personality Performs analysis on a more regular basis Answers questions for others Needs more freedom to explore information in new ways Sometimes has their own data and calculations Requirements Wants to see factors that determine performance over time Needs different views or perspectives of the same information Wishes to group sets of locations, products in unique ways Typically resorts to Excel to perform calculations they want BUSINESS ANALYST BUSINESS USER

12. Why is the % growth in UK greater than Germany? Express authoring IBM Cognos 8 BI Analysis IBM Cognos 8 BI Café Personal exploration Compare & contrast Rotate and nest Work disconnected Sales trend analysis Market analysis Addressing Analysis – Trending Analysis Deep comparative analysis Easy exploration by business dimensions Side by side comparisons Multiple perspectives and heirarchies Filtering and custom sets Express authoring MS Office integration BUSINESS ANALYST Trending Slice and Dice Express authoring IBM Cognos 8 BI Café

13. Deep Comparative Analysis Explore performance across multiple dimensions

14. Express Authoring

16. Using the Office Mode to Access BI

17. Why is the % growth in UK greater than Germany? Addressing Analysis – Trending Café Leverage existing Excel skills to identify factors that affect performance from different points of view Navigate data as in Analysis Studio Save to central BI server for sharing Excel specific – cell based calculations, enter own data, build own formulae, etc Core data automatically refreshed Combine trusted data source and local data And now can access Relational data BUSINESS ANALYST Express authoring IBM Cognos 8 BI Analysis IBM Cognos 8 BI Café Personal exploration Compare & contrast Rotate and nest Work disconnected Sales trend analysis Market analysis Trending Slice and Dice

18. When Café is not enough BUSINESS ANALYST Personality Lives for analysis of lots and lots of data, usually finance data Uses analysis to test new business hypotheses or scenarios Loves Excel for more than a custom formula here and there Wants to frequently restructure data and save versions of work Requirements Wants to use Excel for almost everything they do Needs to create, destroy, save different versions of data Dislikes IT systems as feel they slow down or restrict them Sees little need to distribute results of their analyses broadly FINANCIAL ANALYST

19. Why is product margin low and what-if I change my approach? Addressing Analysis – Scenario Modelling Scenario Modelling Determine new business approaches by evaluating alternate business scenarios Blend analysis with what-if development Quickly construct, deconstruct multiple models on very large data sets Write-back to secure governed location Familiar Excel interface with none of the downsides Integrated with Cognos 8 FINANCIAL ANALYST IBM Cognos TM1 Model scenarios Reorganize, reshape Compare scenarios Save versions Financial analysis Profitability analysis Scenario Modeling What-if

20. Focussed (Financial Analyst) The three styles of analysis IBM Cognos 8 BI Reporting Broad Usage (Consumers) IBM Cognos 8 BI Analysis IBM Cognos 8 BI Café Analytical Reporting Drill Scenario Modeling What-if Top down view Drillable reports Sort top & bottom Review then query Market shifts Product ranking Trending Slice and Dice Personal exploration Compare & contrast Rotate and nest Work disconnected Sales trend analysis Market analysis Model scenarios Reorganize, reshape Compare scenarios Save versions Financial analysis Profitability analysis IBM Cognos TM1

21. Focussed (Financial Analyst) The three styles of analysis IBM Cognos 8 BI Reporting Broad Usage (Consumers) IBM Cognos 8 BI PowerPlay IBM Cognos 8 BI Café Analytical Reporting Drill Scenario Modeling What-if Top down view Drillable reports Sort top & bottom Review then query Market shifts Product ranking Trending Slice and Dice Personal exploration Compare & contrast Rotate and nest Work disconnected Sales trend analysis Market analysis Model scenarios Reorganize, reshape Compare scenarios Save versions Financial analysis Profitability analysis IBM Cognos TM1

22. User Populations for Business BUSINESS MANAGER Fast access to relevant information to make better operational decisions BUSINESS ANALYST Freedom to explore and analyse data from multiple sources Receive scheduled, personalised content and subscribe to most relevant to their role CASUAL USERS At-a-glance view of operational and financial performance EXECUTIVE Continuously monitor up-to-the minute operational KPIs to take corrective action OPERATIONAL LINE MANAGER FINANCIAL ANALYST Model various business scenarios to propose alternate plans

23. Reflect business needs in models and rapidly adapt to change DATA MODELLER & DATA ANALYST Proactively maintain quality of service to business even as user demands grow IT ADMINSTRATOR User Populations for IT REPORT AUTHORS Provide timely, quality, relevant content to large, diverse community CTO, ARCHITECT Fit with existing infrastructure standards and support evolution to enterprise SOA architecture Address business requirements and meet SLAs within budget IT DIRECTOR

24. Migration & Upgrade Services Off-shore Services BICC Services Customer Resource Center Online & Assisted Support Cognos Software Services for C8 v4 Guardian Services Product Continuation Full Curriculum & Training Paths Instructor Led e-Learning

25. Thank You! Questions?