2. This document is the property of First Place Software, Inc. Trademarks, products and images are properties of their respective owners. Presented by David Haertzen First Place Learning Copyright(c) 2015, First Place Software, Inc. Module 1: Main Course M1: Introduction Data Careers, Skills and Jobs 1

3. A data related career could be right for you Copyright(c) 2015, First Place Software, Inc. 2 Check out this video https://www.youtube.com/watch?v=FR4QIeZaPeM https://www.youtube.com/watch?v=FR4QIeZaPeM

4. Companies are using Data for Results! Copyright(c) 2013, First Place Software, Inc. 3 CapitalOne becomes a top 5 bank using analytics. Olive Garden, the Italian restaurant chain, has reduced unplanned staff hours by 40% and wasted food by 10%. The Royal Shakespeare Company increased the number of regulars by 70%. 3M is saving $10 million in maintenance and has boosted sales force productivity 10%. AIG failures in the use of analytics, including assumptions about the valuation and risk of loans result in losses that shake the nation.

5. 4 Introduction to Data Careers Data Jobs are Hot – High Demand and Good Pay Employers want a combination of attitude, business knowledge, capabilities and tool specific skills Example data jobs and pay rates: (from Payrate.com) Copyright(c) 2015, First Place Software, Inc. Job TitleAnnual Pay Range Data Analyst$36,139 - $76,416 Business Intelligence Analyst$45,423 - $101,719 Director of Analytics$85,490 - $183,387 Data Scientist$62,508 - $142,110 Data Modeler$44,358 - $124,669 Database Administrator (DBA)$39,874 - $102,602 Data Architect$68,288 - $157,868 Database Developer$45,997 - $108,775 There is the potential to work up to a top paying job, starting as an entry level data analyst and moving up to data modeler and then data architect. Seek to enter technical and professional job families and avoid clerical and in store retail to boost your income.

6. Is a data career a possibility? Data people are in demand – it is now a good job market and employers are open to hiring people with less experience. Data jobs are hands on – data is manipulated using tools can be mastered with a bit of training and practice. Data tools and training are available for free – if you know where to find them and what to study. Employers are expecting online training and certifications. Data experience can be gained through freelance work and self-directed projects. A data Linkedin professional profile and resume can be created which will attract recruiters. Networking with data professionals can provide job leads and references. Interview skills demonstrate both work ethic and data skills. Copyright(c) 2015, First Place Software, Inc. 5

7. Data Careers Videos A business intelligence analyst talks about her job https://www.youtube.com/watch?v=TlYUD9WSeaA https://www.youtube.com/watch?v=TlYUD9WSeaA Data Analyst Careers at CapitalOne https://www.youtube.com/watch?v=dakcQ6lPhio https://www.youtube.com/watch?v=dakcQ6lPhio Copyright(c) 2015, First Place Software, Inc. 6

8. Grow from Rookie to Pro Copyright(c) 1994-2010, First Place Software, Inc. 7 The Data Rookie: Produces inefficient SQL Creates difficult to maintain SQL Generates the wrong answers Cannot talk intelligently about data Has not overcome data challenges Takes short cuts Has no career plan The Data Professional: Produces efficient SQL Creates easy to maintain SQL Generates the correct answers Talks intelligently about data Overcomes data challenges Uses proven methods Has a definite career plan

9. Data Job / Qualification Matrix Copyright(c) 1994-2010, First Place Software, Inc. 8 Qualification ETL Developer Database Admin Data Modeler Data Architect Data Developer BI Developer BI AnalystData Analyst Data Scientist Education LevelTech Bachelor Tech or Bachelor Bachelor Master to PhD Business Understanding Low High Medium High SQL and Data Languages High + SQL Procedures Medium High + SQL Procedures High Data ModelingMedium High Medium High Database Admin Tools MediumHighestLow High Data Exploration and Preparation HighMedium LowMedium HighHighest BI ReportingN/A LowMedium High Visual AnalyticsN/A LowMedium High Highest Statistics and Prediction N/A LowMediumLow Medium (Uses GUI) High ProgrammingN/A LowJava, C# N/A R, Python, Java + more

10. What You Will Learn Copyright(c) 1994-2010, First Place Software, Inc. 9 TopicThis Course Data Projects and Methodologies You will learn the steps to organize your data work, solve data problems and organize data projects. You will have links to forums, references, videos and readings to solve problems in the course and on the job. SQL and Data Languages You will master the major SQL commands, best practices and worst practices. All projects of this course will use SQL. Professional SQL is efficient, produces correct answers and is easy to maintain. Data Modeling and Architecture You will learn to read, create and modify data models. Data modeling is the method used to understand data problems and design databases. You will learn data modeling – for multiple types of databases. Database Admin Tools You will learn Database Admin basics – how to admin databases, users, tables, indexes, views and stored procedures. Data Exploration and Preparation You will become a master Data Wrangler by profiling data contents, moving data and transforming data. BI Reporting You will produce reports and SQL queries using SQL, Excel and SQL Server Reporting Services (SSRS). Visual Analytics You will produce dashboards, scorecards and data exploration graphics. Statistics and Prediction You will be introduced to the hot topics of Data Analytics, Big Data and Data Science. Programming You will be introduced to SQL Stored Procedures. Business Understanding and Requirements You will learn how to understand your specific business through research and data modeling. Career Advancement You will learn how to get your first data job and grow from there. Topics include: resume building, interviewing, career paths, self marketing and networking. You will learn how to obtain data certifications and get on track to earn a bachelor’s degree if you do not have one.

11. Tools Needed for the Course This is a “hands on” course – you will learn by doing! We will show you how to obtain low cost and free software. Copyright(c) 2015, First Place Software, Inc. 10 Tool NameSource PC or Laptop with Microsoft Windows 7 and above NotePad++ Text EditorFree download from Notepad++ Microsoft Office Version 2007 or 2010 Microsoft Excel is one of the most frequently used data tools. Obtain student version from college or low cost internet store such as newegg.com PowerPivot add in for Microsoft Excel 2010Free download from Microsoft EDraw Mind Mapping – diagramming toolFree download from EDraw Microsoft SQL Server Express 2014 DatabaseFree download from Microsoft Oracle Express 11g Database with Oracle SQL Database Developer (optional)Free downloads from Oracle Computer Associates Erwin Community Edition Data Modeling ToolFree download from Computer Associates Oracle SQL Data Modeler (optional)Free download from Oracle SQL Server Report Builder 3Free download from Microsoft

12. Create Your Data Professional Files Copyright(c) 2015, First Place Software, Inc. 11 Knowledge Base: Links Web Pages Document Templates SQL Templates Data Model Templates Report Templates Folder for each Skill Career Advancement: Resume Folder for Each Course Folder for each Certification Degree Employer Research For Each Project: Project Management Requirements Architecture and Design Data Models DDL Scripts Data Movement Scripts Query Scripts Reports and Dashboards Testing Set Up Your Data Professional Files: The Data Professional is organized! The Data Pro builds a knowledge of templates and scripts; tracks career plans and courses; and manages each project assigned.

13. Connect to Learning Resources Youtube provides many free tutorials – create a Youtube Account: https://support.google.com/youtube/answer/161805?hl=en https://support.google.com/youtube/answer/161805?hl=en Microsoft Technet is your gateway to Microsoft news, downloads and training material: https://technet.microsoft.com/en-us/ SQL Server Books Online is your reference for Microsoft SQL Server https://technet.microsoft.com/en-US/library/ms130214(v=SQL.105).aspx https://technet.microsoft.com/en-us/ https://technet.microsoft.com/en-US/library/ms130214(v=SQL.105).aspx Udemy provides many good tech courses many free or on sale for $10 https://www.udemy.com/ https://www.udemy.com/ More to come Copyright(c) 1994-2010, First Place Software, Inc. 12