1. Chapter 11 Events and Conferences

2. Types of Events
Mega events – high cost, large volume of visitors. Example: Olympics
Hallmark events – major, one-time, limited duration. Example: Winter Carnival
Special events – outside the normal range of activities, infrequently.
List page 257 – factors that increase the specialness of events.

3. Categories of Events Arts Events
Cultural – festivals, carnivals, religious, parades, heritage
Art/entertainment – concerts, exhibits, awards
Business/trade – fairs, trade shows, expos,meetings, publicity, fundraiser
Sports competition

4. Categories – cont’d.
Educational and scientific – seminars, clinics, congresses.
Recreational – games, sports, amusements
Political – VIP visits, rallies.
Private events – anniversaries, family holidays, rites of passage, social events.

5. Types of Meetings
Convention – held annually, general group session, 100 – 30,000 attendees
Conferences – deal with specific problems or topics.
Teleconferences – see and hear participants in other locations
Congresses, forum, seminars, panels, retreats, exhibitions, trade shows.

6. Locations of meetings Hotels – convention hotels
Resorts – Banff Springs Hotel
Conference centers – Banff Center
Convention centers- Metro Toronto Convention Center
Civic centers – Halifax World Trade and Convention Center(capacity 1300)
Cruise Ships

7. 2 Basic Segments Association Market
Trade, Professional, Scientific/Technical, Educational, Veterans/Military, Fraternal, Ethnic/Religious, Charitable, Political.

8. Characteristics Association Market
Large numbers of people
Attendance is voluntary
Tourist attraction often used
Different destination each year
Held on a regular cycle – each year
Planned 2 – 5 years in advance
Length – 2-5 days
Include exhibitions

9. Corporate Market Sales Meetings Dealer Meetings Technical Meetings
Executive/Management Meetings
Training Meetings
Public Meetings - shareholders

10. Characteristics - Corporate
Fewer attendants
Attendance is mandatory
Location – tied to locations of company office
Same destination may be used
Held as need arises
Planning is shorter – less than 1 year
Last a shorter time – 3 days average
Use exhibits less

11. Differences No. participants Attendance Destination Cycle of meetings
Planning Time
Average duration
Use of exhibits

12. Meeting Planner Responsibilities: Select meeting site
Scheduling meeting rooms
Negotiating rates with suppliers
Budgeting/controlling expenses
Air/ground arrangements
AV/technical details

13. Web Sites http://www.lasvegas24hours.com/

14. The End
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