1. ONLINE VIDEO Justin Creally High Road Communications April 28, 2009

2. 3,100,000,000 online videos watched by Canadians in a month

4. 15 hours of video uploaded to YouTube every minute

5. 15 hours of video uploaded to YouTube every minute

7. Expanding Markets

8. Amplifying Trade Shows

9. MarCom Activities

10. Crisis Communications

11. The Big Time

12. - “Making Of” video - Audience Reaction video - Dance videos from other cities - Learn the T-Mobile Dance video - Create your own Dance game - Fully branded YouTube Channel - Site on T-Mobile.co.uk - T-Mobile advert about an “impromptu” mass dance during rush hour at train station posted to YouTube - 3.75 million views after video goes viral

13. THIS IS YOUR CHANNEL

14. KILLER CONTENT Plan ahead... but leave room for serendipity Keep it short... maybe 1 min is all you need Choose an angle... funny, sexy, informative Be realistic... there is freedom within self- imposed limitations Be flexible... make the most of the unforeseen & collaborate with others Source: “Creating Short Films for the Web,” Hillman Curtis

15. THANK YOU Justin Creally jcreally@highroad.com