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Scott Lemire Elyse Danchuk Craig Musselman Steffan Janssen Prototype Video.

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Presentation on theme: "Scott Lemire Elyse Danchuk Craig Musselman Steffan Janssen Prototype Video."— Presentation transcript:

1 Scott Lemire Elyse Danchuk Craig Musselman Steffan Janssen Prototype Video

2 Executive Summary Situation Analysis ObjectivesBudgetingStrategy Creative Execution Media Execution Evaluation

3  Plastic Logic as a Company › Cambridge University › Polymers and Electronics  eReaders › What are they? › Who sells them? Executive Summary Situation Analysis ObjectivesBudgetingStrategy Creative Execution Media Execution Evaluation

4  Competitors › Sony › Amazon › IREX  Advantages › Thinner › Flexible › Business Focused Executive Summary Situation Analysis ObjectivesBudgetingStrategy Creative Execution Media Execution Evaluation

5  Market for eReaders Executive Summary Situation Analysis ObjectivesBudgetingStrategy Creative Execution Media Execution Evaluation

6  Market for eReaders Executive Summary Situation Analysis ObjectivesBudgetingStrategy Creative Execution Media Execution Evaluation

7  Market for eReaders Executive Summary Situation Analysis ObjectivesBudgetingStrategy Creative Execution Media Execution Evaluation

8  Market for eReaders Executive Summary Situation Analysis ObjectivesBudgetingStrategy Creative Execution Media Execution Evaluation

9  Who will buy the QUE? › Young Business Professionals  25-40  Average to above average income  Highly motivated  Tech savvy Executive Summary Situation Analysis ObjectivesBudgetingStrategy Creative Execution Media Execution Evaluation

10  SWOT Analysis Executive Summary Situation Analysis ObjectivesBudgetingStrategy Creative Execution Media Execution Evaluation StrengthsWeaknesses -Lightest -Thinnest -Largest Screen - Most Practical for Business Professionals -Cost -Lack of Brand Awareness OpportunitiesThreats -Create Brand Awareness -Prove Quality - Positioning -Competitors

11  Primary Objective › Increase Consumer Awareness  31% to 66% in one year  Secondary Objective › Increase Trial Usage and Purchase Rate  Purchase rate from 0% to 15% Executive Summary Situation Analysis ObjectivesBudgetingStrategy Creative Execution Media Execution Evaluation

12 Executive Summary Situation Analysis ObjectivesBudgetingStrategy Creative Execution Media Execution Evaluation

13  Plastic Logic = eReaders › Making Plastic Logic “THE” name in eReaders  Slice of Life Ads › Malls › PATH – Toronto › Business Magazines  Partnering with WestJet  Trade Shows  Website Executive Summary Situation Analysis ObjectivesBudgetingStrategy Creative Execution Media Execution Evaluation

14 Executive Summary Situation Analysis ObjectivesBudgetingStrategy Creative Execution Media Execution Evaluation

15 Executive Summary Situation Analysis ObjectivesBudgetingStrategy Creative Execution Media Execution Evaluation

16 Executive Summary Situation Analysis ObjectivesBudgetingStrategy Creative Execution Media Execution Evaluation

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