2. Outbound Orientations Best Practices USA-Canada YE Network Conference Reno-Sparks, Nevada February 28-March 2, 2008 Al Kalter, Chairman Rotary Youth Exchange Florida

3. Rotary Youth Exchange is a business Customers = Host districts/clubs Suppliers = Sponsor districts/clubs Products = Students Marketing = Selection/Preparation

4. Defining our product … New models every year –Bright, shiny, with lots of energy –Often consume a lot of fuel –Exported all over the world; imported too –Imports usually outnumber exports –Imports often better quality than exports –Exports often have features that are not really suited for the international market

5. Defining our product …

6. Positioning in the market …

8. Which model should you offer? Top model: –High performance –Lots of features –Perfect “fit and finish” –Best investment –Top quality service –Enjoyable experience all around –Pride of ownership = Repeat Customers!

9. Which model should you offer? Mid-range model: –Acceptable –Indistinguishable –Basic transportation, but not life-enriching –No real customer loyalty

10. Which model should you offer? Low-end model: –High maintenance –Low residual value –Overall bad experience –Embarrassing to own –“I’d never have one of THOSE again!”

11. Which model should you offer? One special consideration … They all come with the same price tag! Which would your customers prefer?

12. Which model should you offer? Which would your customers prefer?

13. What features will you offer? Fit and finish = Excellent preparation High performance = Flexibility/adaptability Easy to drive = Language ability Low maintenance = Low maintenance Strong dealer support = Communication Warranty = Reputation of your program

14. What features will you offer? Fit and finish = Excellent preparation

15. Outbound Orientations Timeframe Topics Assignments Progress Reports Bon Voyage!

16. Outbound Orientations - Timeframe Start soon after selection Multiple meetings Continue until summer Personal coaching –Rotary counselors –Rotex –Inbound students

17. Outbound Orientations - Timeframe RYE-Florida: –January 11-13: OB Orientation Weekend #1 –March: Local One-day Sessions –June 20-22: OB Orientation Weekend #2

18. Outbound Orientations - Topics Rotary Youth Exchange Basics –Program Rules –Host Families and Schools –Rotary Information –Club, School, Community Involvement –Rotary Support System Universal Topics –Travel Guidelines –Financial Issues –Insurance and Medical Concerns

19. Outbound Orientations - Topics Adaptation Issues –Language –Culture Shock and Adjustments –Homesickness Other Topics –Public Speaking –Misbehaving –Sexual Abuse and Harassment –Realities of Youth Exchange –Expectations

20. Outbound Orientations - Topics RYE-Florida –January RYE Basics Universal Topics Adaptation Issues Public Speaking –March Language, Misbehaving –June “Cultural Boot Camp” Graduation ceremony

21. Outbound Orientations - Assignments Prior to first orientation: –Bio for website For first orientation: –Speechcraft speech –Read “The Exchange Student Survival Kit” At first orientation: –Research Project (Maureen Considine, D5020) –Language Learning Plan

22. Outbound Orientations - Assignments For second orientation: –Research Project partial –Language learning plan and progress –Ten key phrases At second orientation: –Application translation

23. Outbound Orientations - Assignments For third orientation: –Essay: “What is Culture?” –Myers-Briggs test At third orientation: –Keep working –Contact hosts –Pack well, look good, travel safe

24. Outbound Orientations - Results Awareness of expectations Knowledge of program rules and guidelines Familiarity with Rotary Exposure to target language Understanding of culture shock/homesickness Insight into host country Advantage of good first impression Recognition of high standards of our brand

25. How about a test drive?

26. www.ryeflorida.org

27. The Youth Exchange Experience Mike Williams –Outbound to Italy, 2005-06 –Sponsor: Rotary Club of Ocala, FL “I get it now... I understand what this program is all about... understanding... An exchange never ends, it continues forever, because the only thing guaranteed in life is change, the only thing to satisfy change is understanding, and the only way to truly achieve understanding is adaptation. Rotary gives you an opportunity to WITNESS change in understanding through adaptation, first hand. And that is truly a miracle. That is how and why world peace can be achieved... We are all so different, yet so alike, that it is actually possible to change the world, one person at a time, one year at a time... So... who's turn is it next?”

28. The Youth Exchange Experience Hannah Klein –Outbound to Japan, 2006-07 –Sponsor: Rotary Club of Southpoint, Jacksonville, FL “There are no thanks great enough to give Rotary for what you’ve given me. Thank you Rotary, for making me a citizen of the world. You’ve helped to provide me with the confidence, knowledge, and love that I know now will last a lifetime. If there’s one thing I aspire to be, it’s a Rotarian; so that I can make this experience possible for other kids like me looking for a home in a country where they don’t belong.”

29. And they’re off …