1. Art. Stories. Interaction. _360° Engagement. Storytelling. 19/04 2012

2. Realize Concretize Conceptualize The method for going from challenge to solution.. Users. Experience. Engagement. Match. Match-making in Action

3. Identify industry and define the challenge Engage the AV-industry in the challenge AFTERMATH Understand Conceptualize Concretize Realize FORE- PLAY PLAY Users. Experience. Engagement. Match. Match-making in Action

4. Shared knowledge and potentialShared challenges / questionsShared project organizationShared value propositionShared goals and success parameters Museums in Denmark Content creators ABC A framework where knowledge, potential and possible shared challenges and questions are defined across buyers and suppliers. The aim is to take a focused, structured and creative approach to form joint projects. Users. Experience. Engagement. Match. Match-making in Action Common need, target group, market, idea etc.

5. These 5 steps serve to qualify as a basis for a possible match. The first two steps should be uncovered before the others, as these will help to characterize the basis for even considering a match. The following three steps can be processed in the order that makes most sense for the project. The first two steps will be addressed by a match-making session and the rest is going to be a guide that is available to all collaborators. Shared knowledge and potentialShared challenges / questionsShared project organizationShared value propositionShared goals and success parameters 5 steps towards love and match Match-making in Action

6. -We want to engage a target group of consumers with a common interest in art -Gamification and storytelling can be new ways to communicate the story of art and to improve user engagement -We want to create links between online/digital and off-line/onsite experiences in relation to the art museums Shared knowledge and potentialShared challenges / questionsShared project organizationShared value propositionShared goals and success parameters 5 steps towards love and match Match-making in Action

7. -How do we incorporate 360 degree storytelling and offline/online user engagement in the experience of art? Shared knowledge and potentialShared challenges / questionsShared project organizationShared value propositionShared goals and success parameters 5 steps towards love and match Match-making in Action

8. Art museums -MMEx identifies: -Museums with interest in 360 degree communication, storytelling and engagement -Purpose: to create engaging and instructive digital experiences, which will make our culture heritage present and relevant for the users of the museums and new target groups. -Further to develop transmedia concepts, strategies and proff-of-concept projects. Content Creators -Shareplay identifices: -Content creators within different sectors that are part of the Shareplay Network -Purpose: to gain knowledge about the art museums and rethink the experiences of art at museums. Further to develop transmedia concepts, strategies and proff-of-concept projects. -The Shareplay fond can be to some extend support activities Shared knowledge and potentialShared challenges / questionsShared project organizationShared value propositionShared goals and success parameters 5 steps towards love and match Match-making in Action

9. Art Museums -Activate and engage target groups through experiences linked to art -Design and develop a 360 degree approach including stories, games and engagement of customers – offline and online -Develop the art museums through experience and entertainment Content producers -Cross sectoral innovation in relation to development of concepts and strategies together with potential customers -Development and innovation with specific and meaningful cases -Support for development and collaboration/co-creation around innovation Shared knowledge and potentialShared challenges / questionsShared project organizationShared value propositionShared goals and success parameters 5 steps towards love and match Match-making in Action

10. Project goals -Develop 5 concepts with elements to support: -360 degree communication -Before and after experiences in relation to a visit at a museum – offline/online -Storytelling in art -Gamification in art -Co-creation between 3 art museums and 6 content creators Success parameters -1 continued collaboration between art museums and content creators Shared knowledge and potentialShared challenges / questionsShared project organizationShared value propositionShared goals and success parameters 5 steps towards love and match Match-making in Action

11. ATTRACTIONENTRANCEENGAGEMEN T EXITEXTENSION ATTRACTION: Why, regarding what and how can we achieve the attention we want with the target group? ENTRANCE: Why, regarding what and how does the target group enter? ENGAGEMENT: Why, regarding what and how do the target group interact? EXIT: Why, regarding what and how does the target end their interaction? EXTENSION: Why, regarding what and how does the target group experience a prolonging of the interaction? 5 areas to be innovative, when it comes to the development op new experiences. Users. Experience. Engagement. Match. Match-making in Action

12. Shareplay Filmbyen 23, 1. sal 8000 Århus C +45 4185 6530 kbn@shareplay.dk www.shareplay.dk Experience. Knowledge. Business. Across media and regions