1. ENROLLMENT MANAGEMENT DIVISION FALL 2009 KICK-OFF: “CONTINUING SUCCESS BY DOING THE BASICS BETTER” Founded 1870 | Rolla, Missouri, USA August 11, 2009

2. Kick-Off Agenda Let’s use today for some serious discussion, planning and a good time with colleagues!  Welcome & Thanks  2008-09 Accomplishments  2009-10 Goals & Initiatives  Strategic Planning for Our Future  Opening Week Overview

3. 2009 New Student Profile enrollment.mst.edu Founded 1870 | Rolla, Missouri

4.  Insert Freshmen 2009 Picture at the Puck Here Freshmen Class Opening Week Profile - Fall 2009

5. NOTE: Opening Week data are UNOFFICIAL MISSOURI S&T enrollment figures and are intended for internal campus planning purposes. Official enrollment counts will be available after the fourth week of classes each semester.  1,121 Freshmen Enrolled or Deposited for Opening Week  296 New Transfer Students scheduled to Enroll *One of the 3 largest and most talented new student classes in Missouri S&T history.  29 states represented (Massachusetts to California)  +10 foreign countries represented  Ave. ACT: 27.7 (upper 8% in nation, four perfect ACT & one SAT scores)  Ave. HS GPA: 3.78 71% have a 3.5 GPA or higher  45% from upper 10% of high school class  80% from upper 30% of high school class  95 Valedictorians and Salutatorians 14% from non-ranking schools

6. New Undergraduate Classes 60% Growth Since Fall 2000 * Projected headcount for Fall 2009 NOTE: Opening Week data are UNOFFICIAL MISSOURI S&T enrollment figures and are intended for internal campus planning purposes. Official enrollment counts will be available after the fourth week of classes each semester.

7. EM Division Accomplishments 2008-2009 1. Met our core mission and goals: Exceeded the new student class targets for quantity, quality, and diversity 2. GREEN INITIATIVES: Over 14!! 3. WLI: Achieving 24% goal for freshman class and possibly the all-time total female enrollment record 4. SFA: Implementation of practices and data coordination produced $150,000 in additional aid, over $328,000 GO offsetting and 100,000 in additional loan funds 5. PRE COLLEGE: Expanded On and Off Camp offerings: 27 STEM camps for over 1600 1-12 grade students with significant diversity (20% minority and 26% female) 6. Improvements/enhancements to Joe SS: order and pay for official transcripts, contact data collection system for emergency contacts and e- loading freshmen math placement scores 7. SDP: Implemented three new retention programs 8. ADMISSIONS: Implemented new program and staff assessments resulting in a number of improvement plans 9. REPORTING and E-COMM: Website & graphic identity enhancements

8. “Succeeding while Swimming Against the Tide” RECORD GROWTHDECLINING INTEREST Strategic Enrollment Management (SEM) at Missouri S&T 2001-2009

9. Goals met and exceeded!

10. Enrollment diversity

11. 200020012002200320042005200620072008 2000 -2008 change Undergraduate 36983756384940894120431345154753491233% Graduate 9281127139113701287128913431414145957% TOTAL 46264883524054595407560258586167637138% Enrollment By Location On-Campus4393457548484983493651015389 5649576431% Distance or On-Line233308392476471501469 518607161% Enrollment By Ethnic Group American Indian/Alaskan Native2426232723212033 38% Asian-American127128137151142158198 19150% Black, Non-Hispanic16819721323021823724527129978% Hispanic-American586383100 126137139132128% Non-Resident, International59072381974960056558561967414% Ethnicity Not Specified17117920925329825325024224845% White, Non-Hispanic3,4883,5673,7563,9494,0264,2424,4234,6654,79437% Total4,6264,8835,2405,4595,4075,6025,8586,1676,37138% Total Minorities, Non-Caucasian US Citizens37741445650848354260064165574% % of Total8% 9% 10% Under-Represented Minority US Citizens25028631935734138440244346486% % of Total5%6% 7%6%7% Non-Resident, International59072381974960056558561967414% % of Total13%15%16%14%11%10% 11% Enrollment By Gender Female1,0501,0971,1331,2481,2091,2241,3261391141935% 23% 22%23%22% 23% 22% Male35763786410742114198437845324776495238% 77% 78%77%78% 77% 78% BOLD: Missouri S&T Record High Enrollment diversity trends Fall 2000-2008

12. 46% “Economy has Changed Which College Students will Attend” SOURCE: Longmire & Company, Inc. 2009 “Study of the Impact of the Economy on Enrollment”

13. 76% indicated they would be “somewhat” or “very likely” to consider the more expensive institution if it could deliver greater value SOURCE: Longmire & Company, Inc. 2009 “Study of the Impact of the Economy on Enrollment”

14. Challenge: changes in the college-bound student markets  The Midwest and Northeast will experience a 4% to 10% decline in high school graduates between 2009 – 2014 (WICHE)  The profile of college-bound students is rapidly becoming more ethnically diverse and female dominant (NCES, WICHE, ACT, College Board)  The number of students interested in engineering, computer science, and natural science degrees has declined to record lows (ACT, CIRP)  More full-time college freshmen are choosing to start at two-year colleges (IPED, MODHE)  More students are enrolling in more than one college at a time (National Student Clearinghouse)  Future student market growth will include more students requiring financial aid and loans to complete a degree (WICHE)

15. Enrollment Management Mission approved: June 2001 The Division of Enrollment Management coordinates student enrollment services for the University, working collaboratively with the academic units, student affairs and administrative units to identify and implement processes to meet, and strive to exceed student/customer expectations and University goals. Research Recruitment Retention

16. SEM leadership & structure Missouri S&T effective October 16, 2008

17. Enrollment Management Division  Registrar  Student Financial Assistance  Admissions and Visitor Center  New Student Programs (Orientation & IDs)  Student Diversity Programs  Women’s Leadership Institute  Center for Pre-College Programs  Project Lead the Way

18. The Core Understandings of Enrollment Management: 1. We exist to help and serve students the best we can 2. Be honest and positive at all times. Never feel pressure to make things up or answer questions you do not know the answers to. Feel free to say, “I don’t know, but I will find out and get back to you.” 3. You are the University – everything you say, how you look and act will be the guests vision and image of Missouri S&T. Take your role and the responsibility that goes with it very seriously.

19. Core Enrollment Management Performance Expectations Managerial Philosophy: Follow the “Platinum Rule” Do unto others as you would prefer them to do unto you Student Service Philosophy: Find ways to say “YES” Operational Philosophy: Make data based decisions & do the basics better than everyone else

20. Core enrollment principles  No Enrollment Effort is Successful without QUALITY Academic Programs to Promote  Recruitment and Retention is an On-going, Multi-year PROCESS with Strong Access to Research and DATA  +80% of Enrollments come from REGIONAL student markets for BS/BA degrees  The Most Successful Recruitment Programs Clearly DIFFERENTIATE the Student Experience from Competitor’s Programs  The Most Successful Retention Programs Clearly Address Students’ Needs and Regularly ENGAGE Students in Academic and Non-Academic Programs

21. Quality

22. U.S. News: Best colleges as ranked by the High School Counselors at America’s Top 800 high schools: Missouri S&T ranked 45 th Overall  #12 public university  Ahead of, or tied with, every “Big 12” institution  #5 technological research university  #2 in Missouri behind Washington University One of America’s great universities

23. Rolla, Missouri “The Middle of Everywhere” SAFETY SAFETY SAFETY

24. A Top Public University Missouri S&T ranked 54 th among the nation’s top public universities (U.S. News & World Report, 2008 America’s Best Colleges Guidebook, September 2008). Top 15 Public Colleges for Getting Rich #1 in the Midwest! Missouri S&T ranked 12 th on Forbes magazine’s list of “Best Public Colleges for Getting Rich” (www.forbes.com, Aug. 2008) Top 20 STEM Research University Missouri S&T named in Academic Analytics’ “Top 20 Specialized Research Universities - STEM” (www.academicanalytics.com, Jan. 2008) Top 25 Starting Salaries #1 in the Midwest! Missouri S&T named in payscale.com’s list of highest average starting salaries for graduates (www.payscale.com, Aug. 2008) Top 25 Entrepreneurial Campus Missouri S&T ranked 22 nd on Forbes ‘s list of “America’s Most Entrepreneurial Campuses” (www.forbes.com, Oct. 22, 2004). Top 25 Connected Campus Missouri S&T named in Princeton Review’s “America’s 25 Most Connected Campuses” (www.forbes.com, Jan. 19, 2006). Top 30 Safest College Campuses Missouri S&T ranked #27 in Reader’s Digest’s “Campus Safety Survey” (www.rd.com, 2008). Top 50 Engineering School Missouri S&T ranked 48 th among the nation’s best engineering schools (U.S. News & World Report, 2007 America’s Best Colleges Guidebook, September 2006). One of America’s great universities

25. Processes and Data Focused

26. Building blocks of SEM “Data is a core to building and sustaining a strategic enrollment management program.” Alicia Moore SEM 2007, Central Oregon Community College

27. 27% planning to submit fewer applications SOURCE: Longmire & Company, Inc. 2009 “Study of the Impact of the Economy on Enrollment”

28. Basic enrollment funnel Do not discount the value of funnel management and analysis ACT data makes the process much easier to engage on macro and micro levels

29. +1 -15 +4 -5 +21 -14 +13 +53 +27 -9 +27 -23 +1 +16 -8 -2 -3 +22 +14 -4 -2 -6 -3 +2 -7 +10 -6 +2 0 0 -12 -6 +1 +9 -3 -31 -6 -8 -14 -19 -17 -14 Source: Chronicle of Higher Education Almanac 2006-07 Projected change in high school graduates 2007-2017 > 20% +11% to +20% 0% to +10% Decreases +1 +10

30. WICHE, 2008 National vs.. Regional Trends

31. WICHE, 2008 Increasing the college going rate is key

32. Labor Demand vs.. Student Interests Source: U.S. Department of Labor, Bureau of Labor Statistics, www.bls.gov/emp/home.htmwww.bls.gov/emp/home.htm

33. Source: CIRP Change in Intended Major 1976-77 to 2006-07 College Board, 2007

34. SOURCE: ACT EIS 2008 > 5% 20,000 fewer potential engineering majors College Bound ACT Tested Students Interested in Any Engineering Field

35. Missouri’s 2008 student funnel for ALL engineering fields  High School Seniors:72,467  High School Graduates:61,752  ACT Testers/College Bound: 47,240  Any Engineering Interest (all testers):1,768  Any Engineering Interest, (+21 testers):1,256 (21 = MO average score / 50%)  Engineering Interest, +24 comp. score: 961 (24 = UM minimum for auto admission)  Missouri S&T Freshmen Engineering 681 Enrollees: SOURCES: MODESE 2009, ACT EIS 2008, PeopleSoft 71% S&T market share

36. 2001-2008 college-bound senior ACT test takers with engineering interest and 24+

37. Missouri ACT score senders to S&T NEW CALL TO ACTION: STRESS IMPORTANCE OF FEMALE STUDENTS SENDING TEST SCORES

38. Percent For Whom Financing was a Major Concern 1992-93 to 2006-07 (Selected Years) Source: CIRP College Board, 2007

39. 68% of families plan to finance their child’s college education through cash generated from family income SOURCE: Longmire & Company, Inc. 2009 “Study of the Impact of the Economy on Enrollment”

40. 35% increase in test senders with family incomes of $60,000+ SOURCE: ACT AIM, 2008

41. 13% (+375) increase in FAFSA submissions over AY09 25% (+641) increase in FAFAS submissions over AY07

42. Regional Markets

43. Some Trends that have not Changed: The Golden Circle for Recruitment +70% enroll within 140 miles of home +80% enroll in home state DEMO

44. By 2012, Missouri will have 4,000 fewer high school graduates each year

45. FS2008 First Time College Enrollees FS2008 First Time College Admits FS2008 First Time College Applicants FS2008 First Time College Inquiries FS2008 Missouri First Time College Freshman

46. % change in Missouri population by county 2000-2008 Source: USDA, Bureau of the Census Published by: University of Missouri Extension, April 2 2009 -14.4% - -0.1% 0% - 4.9% 5% - 9.9% 10% - 19.9% 20% - 39% Missouri Average = 5.6%

47. Territory assignments: balancing service regions by interest density

48. The Trends are Diverse: Regions within Regions

49. Female Enrollments Exceed 57% of All College Students SOURCE: NCES, The Condition of Education 2006, pg. 36

50. FS2008 First Time College Enrollees FS2008 First Time College Admits FS2008 First Time College Applicants FS2008 First Time College Inquiries FS2008 Domestic First Time College Freshman

51. Fall 2009 Inquiries – Freshmen Graphed by 3 Digit Zip Code

52. National service regions

53. Differentiate from Competitors

54. Over 4200 Colleges & Universities: Heavy Competition for Students Number of Colleges and Universities SOURCE: U.S. Education Department http://chronicle.comhttp://chronicle.com Section: The 2007-8 Almanac, Volume 54, Issue 1, Page 8

56. Focus on what makes us different!

57. Missouri S&T……  A Top 5 Technological Research University  6500 students: 5000 Undergrad, 1500 Graduate  90% majoring in Engineering, Science, Comp. Science  Ave. Student ACT/SAT: upper 10% in nation  +60% of Freshmen from upper 20% of HS class  20% Out-of-State and International Enrollment  +90% 5 Year Average Placement Rate at Graduation  Ave. Starting Salary in 2009: +$56,000

58. Missouri S&T: 90% engineering, science & computing majors 21 st in Nation for Largest Undergraduate Engineering Enrollment (Prism 2008) 23 rd in Nation for Number of BS Engineering Degrees Granted (Prism 2009)

59. UndergraduateGraduate 2003 $ 47,305 $ 52,744 2004 $ 46,567 $ 52,945 2005 $ 49,181 $ 53,042 2006 $ 51,059 $ 58,120 2007 $ 53,669 $ 62,751 2008 $ 55,975 $ 63,640 2009 $ 57,521 $ 67,567 Focus on outcomes Average starting salaries for graduates

60. Center for Pre-College Programs by 2008, 26% of S&T’s freshman class attended an on-campus pre-college program S&T Pre-College Programs by Grade Level Summer Programs 123456789101112 College Freshmen CCamp Invention (1 week) RAerospace Camp (4 days) RRobotics Camp (3 days) RMissouri Academy for Youth Advancement (MAYA) (1 month) RIt's A Girl Thing! (3 day) RSummer Solutions (girls) (1 week) RSummer Research Experience RSummer Research Academy RSummer Transportation Instit. (1 month) RBusiness Tech Week RJackling Introduction to Engineering (1 week) RMinority Introduction to Technology & Engineering (1 week) RNuclear Engineering Camps (1 week) RC.H.I.P. Camp Computer Highly Interactive Program (4 days) RMaterials Camp (1 week) RExplosives (1 week) RHit the Ground Running (3 weeks)

61.  Technological research universities distinguish themselves by having a mission-based commitment to improving lives and the world through the study and application of advanced science and technology.  Most of today’s prestigious technological universities have a reputation for providing superior education and research programs in the sciences, technology, engineering, mathematics (STEM), the humanities and business management fields. What is a technological research university?

62.  Student body at least 25% engineering  Student body at least 50% engineering, business, science and mathematics  Intensive research institution  Cutting-edge graduate program What is a technological research university? Operational Definition for Strategic Plan

63. Missouri S&T Michigan Tech Colorado School of Mines SD School of Mines New Mexico Inst Mining & Tech Illinois Inst. of Tech Cal Tech Florida Institute of Technology Georgia Tech Clarkson Univ New Jersey Institute of Tech Stevens Institute of Technology Polytechnic University MIT WPI RPI U.S. technological research universities

64. Fall 2008 RI 49 7 4 1 2 5 1 22 58 21 2 54 124 43 3 26 4,433 61 9 115 11 5 21 16 430 16 15 21 16 23 1916 6 12 9 17 5 11 12 2 2 3 15 1 5 14 40 or more students 10 - 39 students Legend 1 - 9 students No students Total Enrollment » 47 states & 51 nations » 70% Missouri residents » 10% minority students » 9% international students DC 2 2 Students’ home states

65. 1. University of Missouri-Columbia 2. Missouri State University 3. Truman State University 4. Washington University in St. Louis 5. St. Louis University 6. Southeast Missouri State University Missouri S&T’s top in-state competitors

66. 1. Technological Research Universities  Massachusetts Institute of Technology (MIT)  California Institute of Technology (Cal Tech)  Georgia Tech  Rensselaer Polytechnic Institute (RPI)  Worchester Polytechnic Institute (WPI)  Colorado School of Mines  Florida Institute of Technology  Illinois Institute of Technology 2. University of Illinois at Urbana-Champaign 3. University of Texas, Austin 4. University of Michigan 5. University of Oklahoma 6. Purdue University 7. University of Arkansas 8. University of Kansas Missouri S&T out-of-state comparators

67. Engage Students

68. SOURCE: Bob Wilkinson

69. Graduation Rates 20002005 General Student Body:52%64% Student retention 60% of S&T’s growth since 2004 has been due to increased retention

70. ACT’s national benchmarks SOURCE: ACT, 2008

71. Identifying interests of incoming students SOURCE: ACT’s AIM 2008

72. Incoming students’ self-identified interests and needs SOURCE: ACT’s AIM 2008

73. S&T’s Strategic Plan

74. CHART SOURCE: Noel-Levitz

75. Mission The mission of Missouri S&T is to integrate education and research to solve problems for our state and the technological world. Vision The vision of Missouri S&T is to be recognized as one of the top five technological research universities. S&T’s strategic plan

76. S&T’s strategic objectives 1. Enrich the Student Experience 2. Manage the Academic Portfolio and Increase Enrollment 3. Expand and Elevate Research Performance and Reputation 4. Identify Opportunities and Secure Resources from External Constituencies

77. Increase enrollment and manage the academic portfolio:  Missouri S&T will increase its enrollment by improving access, expanding diversity, increasing retention, expanding extended learning activities, controlling tuition, and providing more endowed scholarships.  Missouri S&T will balance the academic portfolio and the student experience by increasing market share in areas such as life sciences and biotechnology, energy, business and management, communication, the liberal arts, and education in science, technology, engineering and mathematics.

78. Tactical Plan Strategic Objective 2: Broaden the Academic Portfolio and Increase Enrollment  Goal: 2.1 Grow overall enrollment to 6,550 by 2012 with diversity that reflects the State of Missouri and the global environment in which we compete.  Action 2.1.1: Improve 2nd-to-3rd year retention by 90%.  Action 2.1.2: Increase graduate enrollments to 30% of total enrollment.  Action 2.1.3: Increase total female enrollment to 26%.  Action 2.1.4: Increase total minority enrollment to 11%.  Action 2.1.5: Increase 1st-to-2nd year retention to 90%.  Goal: 2.5: Maintain affordability at 2007 levels by increasing student financial assistance, scholarship programs and other cost reduction efforts.

79. Actual Goals 20002005200620072008 2012 Total Enrollment4,6265,6025,8586,1676,371 6,550 Undergraduate Students3,6984,3134,5154,7534,912 4,800 Graduate Students9281,2891,3431,4141,459 1,750 Freshmen Class6969149771,0511,056 975 Transfer Class210314266276286 300 American Indian/Alaskan Native24 20 33 36 Asian-American117 131198 191 240 Black, Non-Hispanic159 200245271299 335 Hispanic-American53 104137139132 190 Total Female1,0711,2241,3261,3911,419 1,500 Undergraduate Female8609451,0161,0521,101 1,135 Graduate Female211279310339318 365 Freshman Female196168221215273 275 Transfer Female4591707467 90 On-campus4,3935,1015,3895,6495,768 5,825 Distance Education233501469518603 725 GOAL 2.1: Grow overall enrollment to 6,550 by 2011-12 with diversity that reflects the State of Missouri and the global environment in which we compete. Strategic Plan

80. An ideal Missouri S&T freshman class 990 to 1030 students with the following profile: Academic Preparedness: 27 average ACT score (upper 10% in nation) 90% having completed the full Missouri college-prep curriculum 50% from the upper 20% of high school class Geography: 70% in-state 25% out-of-state 5% international Gender: 30% female 70% male Ethnicity: 13% under-represented minority students Majors: 70% Engineering (all programs) 5% Liberal Arts (psychology, history, English, technical communication, philosophy) 8% Business, Information Technology and Economics 9% Natural Sciences and Mathematics (biology, chemistry, physics) 8% Computer Science Success Rate:90% first to second year retention rate 80% return for third year 65-70% graduate in six years

81. Increase Success of Students  Retention Rates  Graduation Rates Increase College Going Rate & Access 1. Access & Affordability 2. Pipeline of College Ready Students 3. Strategic Partnerships 4. Outreach/Education 5. Scholarships Expanding Current Markets & Capturing New Markets 1. Out-of-state students 2. Transfer Students 3. Female Students 4. Underrepresented Minority Students 5. International Students 6. Graduate Students 7. Nontraditional Students Strategic Enrollment Management Plan 2007-2011

82. 2009-2010 Division Updates and Initiatives  New Catalog Schedule  New Transcript and Application Fees  Imaging Implementation  New GI Bill and Yellow Ribbon Benefits  MOHELA Loan Forgiveness Program  MSEP Update (Indiana-YES & ILL-No)  Budget Update  PeopleSoft 9.0 Upgrade  New Publications and Image Update – Brad  Opening Week Update - Patty

83. Open Discussion

84. THANK YOU!!!!