1. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu The RIT Center for Media, Arts, Games, Interaction & Creativity Andrew Phelps Director, RIT Center for Media, Arts, Games, Interaction & Creativity Professor & Founder, School of Interactive Games & Media Rochester Institute of Technology andy@mai.rit.edu | magic.rit.edu

2. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu New Chicago – Jena Holman 1979-1980, Buck Rogers Andy sometime 1979-1983

3. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu “New ideas, not money or machinery, are the source of success today, and the greatest source of personal satisfaction, too.” -John Howkins, The Creative Economy

4. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu So What Do We Do? The Creative Collective? The marriage of PLAY with commercialization, transfer, distribution, feedback and iteration The untapped potential of educational systems, civic institutions, government, and non-profits The number of things we create before we are 10 will dwarf the number of things we create the rest of our lives.

5. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu WHAT IS MAGIC? PART 1

6. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu MAGIC IS: a university-wide research center of excellence a physical and virtual laboratory environment for creating and exploring digital media of all varieties a commercial entity for publishing apps, games, software, and digital creations a brand that speaks to quality and commitment in supporting its constituents

7. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu MAGIC IS NOT: An academic unit – no courses, no degrees, no curriculum. It isn’t a department or a college or an institute within RIT. a part of the School of IGM or the Golisano College of Computing & Information Sciences

8. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu So what does that “mean” ? MAGIC is a unit unto itself that reports to the VP of Sponsored Research. It [will have] a staff of its own. It [will have] space of its own. It [will have] labs of its own. It has a budget of its own for operations and equipment, etc.

9. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu MAGIC is 2 things together:

10. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu

11. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu Administrative Structure* Director Assistant DirectorOperations Manager Associate Director X2 Faculty Affiliates *Of the Center. The LLC portion will have officers and a board [coming soon]

12. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu Faculty Affiliation* *NOTE: President Destler explicitly set forth that all current and future IGM faculty could affiliate with MAGIC at the discretion of the Director. Faculty member decides to seek affiliation Discussion with MAGIC and Dept. Chair Fill out affiliation agreement Signed by faculty member, chair, and Dean. Welcome to MAGIC! Faculty fills out plan of work with explicit goals for working with MAGIC Reviewed and approved by Chair/Director and Dean as per normal process. Faculty are reviewed annually by Chair/Director Chairs, Directors & Review Committees get input from MAGIC

13. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu Characteristics of Affiliation Loose system, easy for collaborators to join Fosters Multi-Disciplinary Collaboration and Engagement Because it’s reliant on PoW, faculty can self- determine engagement level for both scholarly/creative work and service Affiliation reviewed every other year by Center Director & Fac. Committee Can be ended early by either party but has financial ramifications for work-in-progress Funded or supported work administered by MAGIC

14. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu Overhead Distribution (carrot)

15. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu MOTIVATION PART 2

16. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu This is the ‘Creative Economy’? Lots of stuff below the surface that never makes it to market Good ideas turned down or not understood in their time Famous examples of a world not ready, or not explored Dale Wilson / Getty Images

17. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu Reaching a Market is FLAT, Like the World Anyone can sell anything at any time. It’s the interwebz, man, ship it Prime in the Cloud... Bugs Bunny - Hare We Go (1951) © Warner Bros. Animation

18. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu CREATIVITY ENTREPRENEURSHIP !=

19. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu Wordie clouds of Wikipedia crowd-sourced definitions of ‘entrepreneurship’ and ‘creativity’

20. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu Images from tf2strategy.com and http://www.thingsnerdslike.com/

21. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu The Assessment / Motive Trap EXAMPLE: Educational Games fall into this trap all the time: you design a really good solution to the assessment mechanism, but not the actual problem (i.e. student learning).

22. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu "The painting has a life of its own. I try to let it come through." — Jackson Pollock, American Artist 1912 - 1956

23. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu WHAT DOES MAGIC DO? PART 3

24. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu What Does MAGIC Do? Grant and Project Support Research Infrastructure Hiring students and staff Basic supervision, account maintenance Financial management Corporate & Gov. Relations Brainstorming and Market Analysis Project Related Purchasing & Travel Materials & Supplies Branding & Press (aka “storytelling”) Pilot Projects & Proposal Development In-House Skunkworks and Ideation […and the list goes on]

25. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu What Does MAGIC Do? Mentors students and teams on leadership and production Helps foster entrepreneurial efforts and incubates additional start-ups Works with faculty/staff/students to refine ideas and seek funding Co-Ops and Internships Enables outlets for volunteer efforts and community service Showcase (on campus, locally and national / international shows) […and the list goes on]

26. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu

27. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu Here’s some resources, because you work for us. Start-up As A Spectrum Here’s some resources, we own what you do with them. Here’s some resources, but we own a portion of what you make. Here’s some resources, we’re hoping for some return. Here’s some resources, have fun. Peace out. Different P[…] Need Different Things At Different Times People Projects Platforms Purposes Play-styles

28. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu Which all boils down to: MAKE STUFF.

29. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu STARTUP AS A SERVICE PLUG ‘N’ PLAY

30. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu But it’s not quite that simple: Universities are great at generating ideas, starting projects, and creating half-finished prototypes. Just walk around and you’ll bump into some... Universities are not so good at finishing things and polishing things to put them in front of the public in a meaningful way...

31. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu Stop requiring every chick to build its own nest. Let things that already exist provide heat and love Images from oneandahalfacrehomestead.wordpress.com This doesn’t mean some will not aggressively step out and go their own way. Or they might stick around. Or something in between…

32. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu This is why we have a studio Budgets roll over. Projects persist outside the academic calendar. Commercial / Market focus (whether or not it makes $$) Nearly every conceivable form of support between public and private ‘halves’ of MAGIC

33. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu A Few Interesting Stories CMU Model – Every faculty member owns their own studio down the street USC Model – Faculty are already entrepreneurs in order to be hired RIT Model – Faculty and students can basically benefit from ‘start-up-as-a-service’ and either stop there, or continue on to make their own studio.

34. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu REMOVE THE ‘ADULT LIMITERS’ ON CREATIVE IDEAS REACHING THE WORLD

35. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu Friends in High Places

36. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu WHAT’S NEXT PART 4

37. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu Summertime Space Race Innovation Hall gutted and re-born Large MAGIC footprint, some shared facilities for business mentorship with Simone Center Center area for larger gatherings and shows 25-seat ‘studio style’ ‘wrap around’ lab (like the GDD lab, basically) Nooks and pods assigned to projects and sponsors, but with a more collaborative feel and focus.

38. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu Infrastructure & Support I’m in the research services business now, and so is SRS in support of MAGIC SRS organization behind the Center, with key personnel working with us Establishing workflow with ITS and Research Computing Creating turn-key resources for researchers

39. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu Researching Opportunities How to capitalize on course re-design, IGM and DH Project courses, and new landscape Travelling with President Destler to take MAGIC on the road National and international presence Opening this fall More every day – just ask.

40. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu Several Early Wins Red Hat Gift JP Morgan Chase Technology for Social Good (2 wins now under same program) Early leads with Microsoft and Amazon Interest from several additional groups and organizations

41. RIT Center for Media, Arts, Games, Interaction & Creativity Rochester Institute of Technology magic.rit.edu | www.rit.edu andy@mail.rit.edu | magic.rit.edu | @ritigm1 Thanks.