1. 1 MD Consult eBooks MDMLG Lunch ‘n Learn 9/16/10 Lori Winter Midwest Account Representative 1

2. Agenda  Value of eBooks versus Print  Value of eBooks on MD Consult  Questions & Answers

3.  Conversion Criteria  Usage data  Cost The Value of eBooks versus Print

4. Source: 2009 SMS Research/Elsevier Survey Responses from 450 Librarians Worldwide What are the Impact Factors for Librarians considering eBooks, BEFORE investing in eBooks?

5. Benefits/Impact factor to increase eBook holdingsPercentage Accessibility 24/769% Multiple Simultaneous Users26% Quick Browse & Search20% Cost19% Patron Preference for Online13% Increased Discoverability & Usage13% Ease of Use11% Source: 2009 SMS Research/Elsevier Survey Responses from 450 Librarians Worldwide What are the main benefits reported by Librarians AFTER investing in eBooks?

6. *Source: ARL – Association of Research Libraries **Source: Elsevier usage data, first year of acquisition eBooks – Higher Usage

7. Higher Usage – eBooks versus Print

8. How can you Resist the Digital Revolution? You are here

9.  Quality of the Content  Doody’s Core Titles  Doody’s 5 Star Reviews  MARC Records  Flexible Purchase Options The Value of eBooks on MD Consult

10. Niels Bohr Physics Louis Pasteur (Chemistry) Alexander Fleming Medicine Albert Einstein Physics George F. Smoot Physics Roger D. Kornberg Chemistry Craig C Mello Medicine John C. Mather Physics Nobel Prize winners published with Elsevier The Publishing House of Elzevir was first established in 1580 by Lowys Elzevir. Jacobus George Robbers established the modern Elsevier Company in 1880 Elsevier: A Long Heritage of Publishing Leading Books Sir Alexander Fleming edited a book about a revolutionary new antibiotic: “Penicillin: Its Practical Application” in 1946.` Anatomy” in 1858 was a landmark for the study of the human anatomy and in many Galileo published his “Discorsi e dimostrazioni matematiche, intoro a due nuoue scienze”—his last work with Elzevir despite being banned by the Inquisition. Recognized as the 1 st important work of modern physics. The publication of “Gray’s Anatomy” in 1858 was a landmark for the study of the human anatomy and in many ways for the whole of medicine.

11. Elsevier’s books division invests in the most rigorous commissioning and publishing, guaranteeing accurate, leading-edge books Publishing Strategy Developed Key Titles & Authors/Editors Solicited Proposal Reviewed & Approved Product Development Project ProducedPost-Publication Peer Review— Before, During, After Publication

12. Over 450 eBooks on MD Consult! 10,600 online books & integrated journal articles in a diverse range of subjects Valuable Titles You Know & Trust!

13. Doody’s Core Titles List  Over 115 MD Consult eBook titles have been recommended on Doody’s Core Title List!  eBook availability on MD Consult is marked prominently on book pages

14. Doody’s Review Service - 5 Star Reviews

15. Increase Discoverability with MARC 21  Official MARC 21 records  Ready to load into your local library catalogs  Increases discoverability of eBook titles  Best of all, the MD Consult MARC 21 records are free!

16. NEW! Flexible Purchasing Options to Meet Your Needs! * Perpetual Access not available for Medical Education eBook Titles or MD Consult Standard Core Titles Subscription- Based Perpetual Access* MD Consult eBook Specialty Collections MD Consult a la Carte Titles *  Subscription-Based – the most current clinical information available, with automatic updates of new editions.  Perpetual Access – one time purchase. Invest once, access forever.

17. eBook Specialty Areas  Anesthesiology  Basic Science  Braunwald’s Heart Disease Companions  Cancer Diagnosis  Cardiac Electrophysiology  Cardiac Imaging  Cardiology  Critical Care  Dental  Dermatologic Surgery  Dermatology  Emergency Medicine  Family Medicine  Foot & Ankle Surgery  Foundations in Diagnostic Pathology  General Dentistry I & II  General Radiology  General Surgery  Geriatric Medicine  Hand Surgery  Hematology/Oncology  Hospital Medicine  Infectious Disease  Interventional Cardiology  Neonatology  Neonatology Questions and Controversies  Nephrology  Netter’s Orthopaedics  Neurology  Neuromuscular Disease  Obstetrics and Gynecology  Oncology  Ophthalmology  Oral and Maxillofacial Surgery  Orthopedics and Sports Medicine  Otolaryngology  Pain Management  Pathology  Pediatrics  Procedures in Cosmetic Dermatology  Psychiatry  Pulmonary Medicine  Pulmonary  Radiology Case Reviews  Requisites in Pediatrics  Requisites in Radiology  Rheumatology  Shoulder Surgery  Sleep Medicine  Surgery  The Knee  The Spine  Travel and Tropical Medicine  Urology

18. 18 Why buy MD Consult eBooks?  Cover-to-Cover access to over 450 titles  MARC Records for increased discoverability  More specialized content to meet the needs of more physicians  No charge for remote access – get info anytime, anywhere

19. Thank You! For further information, please feel free to contact me at any time: Lori Winter 314-447-8335 l.winter@elsevier.com