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MBNA Capabilities Presentation December 6, 2005 Student credit card acquisition that actually works…
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Topics for discussion Introductions About Aqua Financial How Aqua will help MBNA ECA Technology sm Demo MBNA’s Student Card Strategy Structuring a Relationship Open Discussion / Next Steps Introductions About Aqua Financial How Aqua will help MBNA ECA Technology sm Demo MBNA’s Student Card Strategy Structuring a Relationship Open Discussion / Next Steps
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About Aqua Financial… “To provide an efficient, secure, and cost effective method to acquire new credit card accounts through proprietary Electronic Credit Application (ECA) technology while establishing ourselves as the positive brand leader in the student card marketplace.” Mission Statement:
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About Aqua Financial… Concept formulated in 2000 Incorporated in May 2004 Over XX years combined experience in the college card market Rooted in proprietary ECA Technology sm Strong credibility in the marketplace Advocate for the student and the issuer Placeholder Concept formulated in 2000 Incorporated in May 2004 Over XX years combined experience in the college card market Rooted in proprietary ECA Technology sm Strong credibility in the marketplace Advocate for the student and the issuer Placeholder
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Aqua’s Impact on MBNA SignificantlyReducedFraud PortfolioProfitability More Acquired AccountsHigherActivation Lower Risk Lower Net CPA
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ECA Technology sm Reporting Tools ECA Admin Tools
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ECA Technology sm Aqua Server LexisNexis Verification Admin Tools Reporting Tools MBNA Server ECA Master ECA Laptops
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MBNA Student Card Strategy Brief description of the technology here
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Structuring a Relationship Pilot relationship with definitive objectives February – May 2006 XX Schools $XX.XX CPA per [Application, Account, …] Placeholder Pilot relationship with definitive objectives February – May 2006 XX Schools $XX.XX CPA per [Application, Account, …] Placeholder
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Remaining Topics Open Discussion / Feedback Action Items / Owners Next Steps Adjourn Open Discussion / Feedback Action Items / Owners Next Steps Adjourn
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Thank you! Student credit card acquisition that actually works…
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