1. Ch 2 Class Exercise 3

2. Lego in Consumer Robotics 1.Lego was facing fierce competition from computer games; declining birth rate. 2.Other segments: Housewives: robots for household chores. A scaled down version with simpler interface for children. Children, once addicted, will become future enthusiasts. 3.Different brand names. 4.Extensions: Different covers, software. Control robots remotely from a mobile phone or iPad. Versatility: create robots ranging from humanoids to animals and vehicles with the same basic building block. Quicker and easier for robot creators to build and program a working robot in just 30 minutes.