1. Vertical Markets
Eric Wickberg
2009

2. Why Vertical Market Focus?
Strategic
Who’s our customer?
Focused product development
Targeted marketing and selling
Understand your customer needs
Tailoring message
Value selling
Market champions
2009

3. Chief Vertical Applications
Product
Marketing
Distribution
Case Study
Hospitality
MPW w/ Tilt
Lockdown plate
Furniture stand
Hospitality Brochure
Direct / Dealer
Focus on boutique
Turnberry (MGM Residence / Fountainbleau)
Digital Signage
Custom cpu boxes for Equus, Cisco, NEC...
NEC 2x2 Solution
Digital Signage Brochure
DS - display mfg integrators & direct AV - integrating dealers
Target, CBS Outernet, etc.
Digital Signage:
Menu Boards
Custom Fusion
Digital Menu Board flyer
KFC
Video Wall
New pull-out FP mount.
Available soon.
Allows center flat panels in video walls to be installed & serviced
Available soon. (Nathan)
Healthcare
Wall Track. Steel Stud Solutions. OSHPD.
Monitor Arms.
Healthcare Brochure
Healthcare IT Dealers
Contract Furniture
General Contractors
A&D focus
Scorzetti hospital
Carestream
Kaiser Permanente
Park Nicollet

4. Hospitality Product: Distribution “Who’s our customer”?:
Coming Soon: MPW with Tilt, Lockdown Plate, Sanus Furniture Stand FS46/56, Fusion blinders
Existing: MTS, MSS, MPW, PRO, MTR, etc.
Distribution “Who’s our customer”?:
See Hospitality Matrix
Distribution:
Direct sales
Dealer based sales
Direct sales and collaborate with dealers for project registration and commissioned sales
2009

5. Hospitality
Case Study: Turnberry (MGM, Fountainbleau, etc.)
2009

6. Digital Signage Product: Distribution -- “Who’s our customer”?
Custom cpu boxes MAC & PAC and universal MAC/PAC for select manufacturers
NEC 2X2
$259 NEC Price for four screens with fast, simple install
Customized/enlarged PSM for 46-inch NEC monitors
Distribution -- “Who’s our customer”?
Retailers and QSR applications
Distribution:
Dealers, content developers, national installers, integrators
2009

7. Digital Signage Case Study - Target
Custom Solution for Blu-Ray Media and Blu-Ray Player
Chief staged and kitted the entire solution, including 3rd party products.
Chief’s Target sponsor was recognized by Target Corp. for outstanding contribution for install savings
2009

8. Digital Menu Boards Product: Distribution “Who’s our customer”?:
Fusion mounts
Customized on an application by application basis
For large enough opportunities (i.e. KFC) Chief will provide custom length poles and minimize number of uprights per the application.
Chief has a superior value proposition for multiple screens – simplest install at the lowest price!
Working on a compatibility matrix for custom solutions
Distribution “Who’s our customer”?:
Display Manufacturers for national rollouts
Digital Signage content provider
Integrators for local projects
2009

9. FUSION Updates Menu Board Solutions Smaller Projects
Use current Fusion offering and FCK accessories
Can only connect two screens with FCK accessories
Must install screens in pairs while using FCK kits
Perfect for pilot or low quantity roll-outs
Larger Projects
Specific SKUs and designs are possible for large projects
Custom length connector kits and/or poles
Reduced number of wall uprights
Specifications based on number of screens, size and mounting pattern of displays
Contact OEM team for specific details or project requests

10. FUSION Updates Coming Soon Video Wall Mounts
Medium and Large Pull-Out Video Wall Mounts
Pull-out : 7” for ease of display install, access and removal
Low-Profile: 3.6” in closed position
Integrated Controlzone, Centerless, ClickConnect for perfect screen alignment
MSMVU: ” Displays, LSMVU: ” Displays
Available: Q4, 2009
Same installation as Video Wall Brochure
Visit:
Install Mounts separately (no FCK connectors)
Vertical spacing = height of screen
Install all screens, slide together and adjust up/down
Pull out for screen access or removal
Can also be used for recessed applications

11. Healthcare Distribution Product
AV, Contract Furniture, IT, General Contractors
Focus on healthcare A&D
Telemedicine and AV Integrators
Product
TV Mounts/
Projectors
Monitor Arms
Medical Imaging
Wall Track
2009

12. Other
Point of Sale (POS)
Dispatch or 24/7
Workstation
2009