1. Strategy and Models for the Virtual World
Gay, Charlesworth & Esen Chapter 2

2. Internet Relationships
Private Businesses – B2B, B2C
Public Administration – PA2PA, PA2C
Consumers and Citizens – C2C

3. Some reasons for Dotcom failures
Overestimating demand
Underestimating promotional costs
No clear strategy or vision
Poor fulfilment strategies and implementation
Too few revenue streams
Obsession with technology NOT customer focus.

4. Online Growth Vector Matrix
Existing and New Products
Provision of Online Customer Support
B2B Marketplaces
Online selling
CRM
Applications
Products
New and Existing Markets

5. Levels of Web Presence Level 0 No site of web presence
Level 1 Minimal presence domain only
Level 2 Basic presence with company & product information
Level 3 Basic interaction ( )
Level 4 Site developed to handle sales transactions
Level 5 Fully interactive with all stages of the buying process integrated
Chaffey et al
Stage 1 Publish - static information
Stage 2 Interact enable community interaction
Stage 3 Transact – provide user friendly self-service capability
Stage 4 Integrate automate entire business
Stage 5 Transform integrate entire business processes with customers and partners
First Consulting Group

6. Online Business Models (Timmers, P 1999) (1)
e-Shops – e.g. Amazon
e-Malls – e.g.
e-procurement – e.g. Covisint
e-Auctions e.g. eBay
Virtual Communities
e.g.
Collaborative Platforms – e.g. Sun Microsystems,
Third Party Marketplaces – e.g. CommerceOne

7. Online Business Models (Timmers, P 1999) (2)
Value Chain Integrators e.g. Defence diversification
Value Chain Service providers e.g. PayPal
Information Brokerage e.g.
Trust and other services e.g. Verisign,

8. Principal Online Revenue Streams
Sales
Advertising
Subscriptions
Commission (Affiliate Marketing)

9. Online Business Categories
Bricks and Mortar
Clicks and Mortar
Pure Players
Clicks and Content

10. Physical and Virtual Worlds (Rayport & Jaworski)
Location and Hosting
Marketing and Presentation
Payment
Security
Fulfilment