1. Hillary Lyons Associates - Leadership Symposium March 29, 2011

2. Every nonprofit should have a website that actually furthers its mission -- not just describes it… Hillary Lyons Associates - Leadership Symposium March 29, 2011 Presented by: Allan Pressel, CEO/founder CharityFinders 877-456-3210 www.CharityFinders.com Allan@CharityFinders.com

3. © CharityFinders, proprietary & confidential, not for reproduction What should people be able to SEE on your site? Home Page (dynamic!) Brief description Calls to action Mission Statement Services/Programs Goals What’s New Accomplishments Brief History Issues/Causes Message from E.D. Press Releases Past Events Urgent Action Alerts Testimonials Photo Album Endorsements/Awards Donor Hall of Fame Privacy and Security Policy Annual Report 990 Download Documents How We Can Help You Staff List/Bios Board List/Bios FAQ Links Contact Us Private/password-protected area(s) o Board-only area o Staff-only area Multiple languages

4. © CharityFinders, proprietary & confidential, not for reproduction Individual pages should include lots of images: Pictures Graphics Animation Audio Video

5. © CharityFinders, proprietary & confidential, not for reproduction Financial (i.e., fundraising) transactions Cash donations Events In-kind donations Membership E-Store Auctions “Thons” Affiliate Marketing Investment donations Planned Giving Bequest Gifts Life Income Gifts Charitable Gift Annuity Charitable Remainder Trust Life Insurance Gift Charitable Lead Trust Retirement Plan Gifts

6. © CharityFinders, proprietary & confidential, not for reproduction Non-financial transactions E-mail List Signup Volunteer Employment E-newsletter E-advocacy Petitions E-Cards Forms Public Opinion Poll Questionnaire Referrals User Feedback Web 2.0 Tools Discussion/Message Board Chat Room LISTSERV Podcast RSS Wiki Blog

7. © CharityFinders, proprietary & confidential, not for reproduction Allan Pressel, CEO/founder Allan@CharityFinders.com www.CharityFinders.com 1-877-456-3210 641 21 st St. Hermosa Beach, CA 90254